Do You Want to Keep Your Customers Forever?. Don Peppers
Экономика. Harvard Business Review Classics
Do You Want to Keep Your Customers Forever?
Год выпуска 0
isbn 9781633691421
Автор произведения Don Peppers
Жанр Экономика
Серия Harvard Business Review Classics
Издательство Ingram
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.