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Различные книги в жанре Малый бизнесPlaying to Win
Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the «football equivalent of a rubbish dump» and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single-mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business. How did she do it? How did a 23-year-old woman with little previous experience at this level of management walk into a man?s world and achieve such success? In Playing to Win, she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self-help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self-help, her principles apply across all areas of experience – work and personal life. Playing to Win is a handbook for success in any situation. Moving from Karren?s story, how she has transformed a business and maintained a full and stable personal life, to a chapter-by-chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.
The Outside Edge
The brand new book from the international bestselling self-help author Robert Kelsey's internationally bestselling self-help books have helped tens of thousands of people overcome fear of failure and under confidence. Now Robert is back and is here to debunk the ever pervasive myths around the trail-blazing rebel outsider.... Our culture celebrates outsiders while – in reality – slamming the door in their face. The modern world craves innovation while alienating original thinkers. It encourages creativity while shutting-out all but a privileged few from individualistic expression. What a waste! Yet achieving great things as a genuine outsider is possible. Outsiders can find their own way – succeeding without compromising their individuality. They just need to forge an edge. The Outside Edge is all about learning to harness the unique vantage point you possess in order to give yourself the edge required to succeed. It will show you when to embrace your outsider status and go against convention, and when to play the game, do as the insiders do and make sure you can get progress. Think of The Outside Edge as a manual for positively directing your insecurity, awkwardness and role-confusion – towards a meaningful future, shaped and pursued on your own terms. By getting The Outside Edge you can: Identity and understand the causes of feeling like an «outsider» Accept yourself while focusing on «finding meaning» for your life Motivate yourself using strong goals, often harnessing creativity Acquire the skills needed to succeed on your own terms Avoid pitfalls such as poor judgement, negativity and extremism.
Tao Te Ching
A luxury, keep-sake edition of an ancient Chinese scripture This ancient text, fundamental to Taoism, has become a source of inspiration and guidance for millions in modern society. It's focus on attunement, rather than mindless striving, offers an alternative to command-and-control leadership and a different way of seeing personal success – a position that has led to this ancient Chinese text becoming an internationally bestselling personal development guide. Now the text has been given a makeover and this deluxe, gift edition is set to become the market leader, following in the footsteps of the other bestselling Capstone Classic editions. Includes: Paints a picture of a person in full attunement Illustrates how fulfillment and peace, without struggle, can deliver to us what we need and desire An alternative way to view personal success A new introduction by Tom Butler Bowdon, the classic personal development expert
Self-Coaching Leadership
Generally, leadership is about influencing people to make big things happen. Management is a process of organizing people to get things done. They are different skills, but equally critical to success in today’s workplace. The key is to know which approach works best in which situation. Written in a clear, simple style, Self-Coaching Leadership redefines and demystifies the journey to leadership. Angus McLeod’s no-nonsense thinking, straightforward approach and practical tools enable readers to more easily identify when a leader is needed – and coach themselves toward improved influence, performance and effectiveness.
Working With Agencies
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Make Your First Million
Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No one ever got rich lining their boss's pockets. So you really want to go it alone? Here's how. Make Your First Million shows you how to set up your business the right way. It covers business plans, raising finance, financial planning, the opening days, working capital, growing your business, premises, staff, branching out, preparing for exit, and much, much more. As presenter of Channel 4’s Risking it All, serial entrepreneur Martin Webb has guided many fledgling businesses through the start-up process. His advice, tips and insider secrets will help you transform your dream into reality. Why spend your life working for the man when you could be out there making your first million?
Be Your Own Guru
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to harness these powers for yourself. Effectively you'll become your own guru – and once you've discovered how to tap into your hidden resources, you'll find yourself rapidly shortening the learning curve to both happiness and profits! Written in an engaging style by former journalist Olivia Stefanino, Be Your Own Guru is intriguing, inspiring and above all, accessible. Personal anecdotes and real-life case studies will be incorporated into an overall 'program' which will enable readers to be their own guru in less than two months!
Business the Richard Branson Way
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle – Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
SUMO (Shut Up, Move On)
S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn't necessarily mean 'get over it' or 'pull yourself together' (although there may be occasions when both responses are necessary). 'Shut Up' means stop what you're doing, take time out to reflect, let go of baggage and beliefs that hinder your potential. 'Move On' means tomorrow can be different from today, look for new possibilities, don't just think about it, take action. There are six S.U.M.O. principles that are designed to help you create and enjoy a brilliant life. If you are wrestling with life's challenges, these principles will help you do so more successfully. 1. Change Your T-Shirt – take responsibility for your own life and don't be a victim. 2. Develop Fruity Thinking – change your thinking and change your results. 3. Hippo Time is OK – understand how setbacks affect you and how to recover from them. 4. Remember the Beachball – increase your understanding and awareness of other people's world. 5. Learn Latin – change comes through action not intention. Overcome the tendency to put things off. 6. Ditch Doris Day – create your own future rather than leave it to chance. Forget the attitude 'que sera, sera, whatever will be, will be.' «A superb book. It combines honesty, humour and inspiration to help people move ahead in life.» —Allan and Barbara Pease, authors of Why Men Don't Listen and Women Can't Read Maps «Powerful, simple and effective. A highly engaging and thought provoking book. Anyone who reads it is sure to look at themselves and the world differently as a result.» —Octavius Black and Sebastian Bailey, The Mind Gym The S.U.M.O. guy is Paul McGee, an international speaker and author. He has been developing the S.U.M.O. principles over the last five years.
The Yale Management Guide for Physicians
A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop expertise in a variety of business and management skills. The Yale Management Guide for Physicians identifies these critical skills and provides both the theoretical understanding and the practical training physicians need to become competent, confident managers as well as accomplished healers. From healthcare policy and health economics to healthcare marketing and negotiating, this comprehensive guide addresses all of the major issues affecting the delivery of healthcare services in the twenty-first century. This remarkably effective manual helps doctors acquire the skills they need to expand their practices; develop, articulate, and advocate ideas; discuss and manage financial issues; manage the decision-making process; and assume a leadership role in the healthcare industry. Meticulously cross-referenced and organized, The Yale Management Guide for Physicians is destined to become the most important nonmedical volume in any physician's library, providing easy access to management principles and practical solutions to management problems faced by physicians every day.