An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D. C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Teaches managers and leaders to cut through the static and hone their focusing skills In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief —the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you: Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of “weapons of mass distraction” Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose. by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them. Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence «Something must be wrong if…», it is simple to work out if you are wasting your time. For example, «Something must be wrong if I don't want to go to work in the morning.» So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.
Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic. Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success. Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act. Praise for Millionaire Upgrade: «It took me a long time to learn this stuff—I wish I’d been on that plane 30 years ago!» —Simon Woodroffe – YO! Sushi & Dragons Den «The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book.» —Allan Leighton – Chairman, Royal Mail «If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice.» —Duncan Bannatyne – Bannatyne Leisure & Dragons Den «Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it.» —Rachel Elnaugh – Red Letter Days and Dragons' Den «It is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse.» —Tim Smit – Eden Project «Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.» —BJ Cunningham – Founder of Death Cigarettes «In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!» —Rene Carayol – Leadership Guru «It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed – whether you are an entrepreneur or a professional manager. It’s a great read too.» —Matthew Barrett – Chairman, Barclays Bank
Inspirational guidance on building the entrepreneurial spirit in any enterprise In Business Upgrade, well-known trainer and consultant on entrepreneurialism Richard Parkes Cordock shows readers how to reinvigorate their company by developing entrepreneurial spirit in-house. Based on his extensive experience with successful entrepreneurs, this practical, inspirational guide shows business leaders how to apply the mindset and independent spirit of the entrepreneur to the corporate environment. Richard Parkes Cordock (Bath, UK) is the creator of the Millionaire MBA(TM) program and a consultant and trainer on the subject of entrepreneurialism.
Pond Life is a straightforward, no-nonsense guide to improving the way you communicate and interact with other people. Inside you will find a totally original approach to solving many of the most frequently made communication gaffs and blunders. Pond Life will help you boost your confidence and show you how to present yourself in a way you never thought possible. Why Pond Life? Because every time you communicate, you start a ripple effect. Too often we sell ourselves short because we worry about being caught ‘on the hop’, let opportunities slip through our fingers or just plain send out the wrong signals. So come on in, the water’s warm… Discover your personal style Pick up lots of ideas guaranteed to enhance your day-to-day communication skills Stop your audience mentally ‘hopping away’ Discover the power of passion in influencing people around you Dip a toe and give your communication skills a splash of magic. Pond Life will help you to impress your colleagues and friends with simple, easy-to-learn and amusing lessons that you can use again and again to create that all-important ripple effect.
The new edition of the personal development classic This long-awaited second edition gives us even more of Paul McGee's unique look at boosting our confidence – with his much-loved wit and good humour. The new edition includes a brand new chapter and a host of new exercises. Paul's approach to confidence is different. According to Paul, we don't have to raise our self-confidence to the roof; just increasing our confidence by a small amount can dramatically change our lives. Paul explains exactly what confidence is, why it's so important and just how to develop it in ourselves and others. This honest, practical and realistic book covers: Confidence in business Being more confident in your love life Confidence in social situations Confidence in job interviews and presentations A brand new chapter on handling conflict confidently Experiences from real people who have followed Paul's advice and improved their lives