The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.
Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No one ever got rich lining their boss's pockets. So you really want to go it alone? Here's how. Make Your First Million shows you how to set up your business the right way. It covers business plans, raising finance, financial planning, the opening days, working capital, growing your business, premises, staff, branching out, preparing for exit, and much, much more. As presenter of Channel 4’s Risking it All, serial entrepreneur Martin Webb has guided many fledgling businesses through the start-up process. His advice, tips and insider secrets will help you transform your dream into reality. Why spend your life working for the man when you could be out there making your first million?
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional or spiritual intelligence. But the good news is that – because those intelligences are already lying dormant deep within you – you can learn how to harness these powers for yourself. Effectively you'll become your own guru – and once you've discovered how to tap into your hidden resources, you'll find yourself rapidly shortening the learning curve to both happiness and profits! Written in an engaging style by former journalist Olivia Stefanino, Be Your Own Guru is intriguing, inspiring and above all, accessible. Personal anecdotes and real-life case studies will be incorporated into an overall 'program' which will enable readers to be their own guru in less than two months!
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle – Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn't necessarily mean 'get over it' or 'pull yourself together' (although there may be occasions when both responses are necessary). 'Shut Up' means stop what you're doing, take time out to reflect, let go of baggage and beliefs that hinder your potential. 'Move On' means tomorrow can be different from today, look for new possibilities, don't just think about it, take action. There are six S.U.M.O. principles that are designed to help you create and enjoy a brilliant life. If you are wrestling with life's challenges, these principles will help you do so more successfully. 1. Change Your T-Shirt – take responsibility for your own life and don't be a victim. 2. Develop Fruity Thinking – change your thinking and change your results. 3. Hippo Time is OK – understand how setbacks affect you and how to recover from them. 4. Remember the Beachball – increase your understanding and awareness of other people's world. 5. Learn Latin – change comes through action not intention. Overcome the tendency to put things off. 6. Ditch Doris Day – create your own future rather than leave it to chance. Forget the attitude 'que sera, sera, whatever will be, will be.' «A superb book. It combines honesty, humour and inspiration to help people move ahead in life.» —Allan and Barbara Pease, authors of Why Men Don't Listen and Women Can't Read Maps «Powerful, simple and effective. A highly engaging and thought provoking book. Anyone who reads it is sure to look at themselves and the world differently as a result.» —Octavius Black and Sebastian Bailey, The Mind Gym The S.U.M.O. guy is Paul McGee, an international speaker and author. He has been developing the S.U.M.O. principles over the last five years.
A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop expertise in a variety of business and management skills. The Yale Management Guide for Physicians identifies these critical skills and provides both the theoretical understanding and the practical training physicians need to become competent, confident managers as well as accomplished healers. From healthcare policy and health economics to healthcare marketing and negotiating, this comprehensive guide addresses all of the major issues affecting the delivery of healthcare services in the twenty-first century. This remarkably effective manual helps doctors acquire the skills they need to expand their practices; develop, articulate, and advocate ideas; discuss and manage financial issues; manage the decision-making process; and assume a leadership role in the healthcare industry. Meticulously cross-referenced and organized, The Yale Management Guide for Physicians is destined to become the most important nonmedical volume in any physician's library, providing easy access to management principles and practical solutions to management problems faced by physicians every day.
If you could save just 24 minutes a day you'd gain an extra 6 days a year. Some say the world was created in 6 days. What could you achieve? You don't have to work harder or spend hours defining your life goals in order to manage your time. The Time Master approach is full of quick painkilling solutions and long-term 'know-how'. This is more than time management, this is time mastery. Forget about complicated planning techniques and endless charts – with over 400 practical tips and tricks at your fingertips, you'll be able to tackle your main problem areas and take back control of your time and your life, quickly. As a Time Master, you will learn how to slow down and enjoy doing the things you really want to do. Master ways to: Work out what really needs to be done and when Manage emails, your screen time and the telephone Run brilliant meetings Deal with interruptions Stop others stealing your time Say no when necessary and manage our boss Make time for your health And many more … 'A common sense approach to time management … in an easy to read format.' –Clare Evans, Time Management Coach and author of Time Management For Dummies
At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out. Forget endlessly surfing the web or wading through magazines. A few minutes with this book will save you an entire lunchtime looking for the answers to life's curious work-related conundrums. Where Do all The Paperclips Go? answers that and 127 other all-important questions. It has no graphs, matrices, formulas, dashboards or very long words to confuse you. Just instantly readable, memorable insights that will keep you coming back for more. And if you're too busy even to open the book, you'll be happy to learn that 'Karoshi' means 'death by overworking'.
You’re half an hour away from a more productive life! Why not use your next spare half an hour to skill-up? Each of these short e-books can be read in just 30 minutes. Addressing those painful work problems, and giving practical tools and expert advice to overcome them, the 30 Minute Reads series will make your work-life more productive, less painful and more successful! Too much to do and not enough time to do it in? Spend 30 minutes boosting your productivity with this succinct, pragmatic guide then blast through your to-do list and leave everyone else trailing in your wake. Also available in a digital bundle with 4 other titles as part of 30 Minute Reads: The business skills collection. Boost Your Productivity will help you: Identify the problem and what isn't working Discover the 10 Big Strategies Put in place your super-structured, super-easy, 5-day count-down plan to no more pain.
IS YOUR BUSINESS VULNERABLE TO FRAUD? It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating-but they are also highly avoidable. Policies & Procedures to Prevent Fraud and Embezzlement shows you how to proactively safeguard your business's assets and reputation from countless plots, schemes, and even identity theft. This invaluable tool prepares auditing CPAs, internal auditors, fraud investigators, and managers to: Thoroughly evaluate their organization's system of internal controls Assemble a fraud examination team Document a fraud action plan Expose weaknesses that could lead to fraud Take corrective action to reduce the possibility of victimization Embezzlement and fraud are realities that all organizations must confront, with the growing list of collapsed corporate giants serving as evidence of the destruction caused by financial abuses. Policies & Procedures to Prevent Fraud and Embezzlement offers provocative new strategies to deal with this ongoing dilemma and serves as a road map to reduce financial dishonesty in the workplace.