Selling Your Startup. Alejandro Cremades

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Praise for Selling Your Startup

      “Don't sell your business until you've read this book. Selling Your Startup is an essential resource founders have needed for a long time. The world is awash with advice on how to start a business, but Cremades shares practical wisdom on how to play the end game.”

      —Will Glaser, Cofounder

      Sold Pandora to SiriusXM for $3.5 billion

      “If you thought product market fit, fundraising, and scaling your startup were challenging, M&A will make those efforts look simple. Alejandro perfectly balances both the science and art of M&A from the sell side for entrepreneurs in this book, bringing clarity to what can feel like an extremely complex process. If you're a founder or entrepreneur, add this to your must-read list.”

      —Reggie Aggarwal, Cofounder

      Sold Cvent to Vista Equity Partners for $1.65 billion

      “Securing the right acquirer for your business, on the right terms, makes all of the difference in your vision being realized, or it being stolen and crushed. Use this resource to get clarity on your ideal target buyers and optimize the terms for lasting success.”

      —Kevin O'Connor, Cofounder

      Sold DoubleClick to Hellman & Friedman for $1.1 billion

      “The multiples your investment in reading this book can deliver are off the charts. Beyond the difference in financial outcome it may have, it could make all the difference in what happens to your company and customers next, and the opportunities you will have as an exiting founder.”

      —Duke Rohlen, Cofounder

      Sold FoxHollow Technologies to Ev3 for $780 million

      “I know of countless startups who could have benefited from the advice that Alejandro has collated here. I'm happy that this book now exists, so I can recommend it in the future to companies going through the stressful and often uncertain M&A process.”

      —Jack Smith, Cofounder

      Sold Vungle to Blackstone for $750 million

      “This is an essential guide for all founders. From surviving due diligence to maximizing price and terms, to getting through the emotional roller coaster, not killing your own deal, and setting up a great new chapter in your life, put this book on top of your reading list.”

      —Sandeep Akkaraju, CEOSold IntelliSense to Corning for $750 million

“I've cofounded and sold a number of companies in my career in the tech industry. It's always important to have great advice and counsel as you make these key transformative decisions. Alejandro's insight will help you develop better strategy and tactics to ace this pivotal part of the journey and get the most out of the opportunities and companies you create.”

      —Drew Perkins, Cofounder

      Sold Lightera Networks to Ciena for $550 million

      “You've put so much into starting a company you owe it to yourself to make sure the outcome is worth it. This book will help you make