Apps. Gerard Goggin

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Название Apps
Автор произведения Gerard Goggin
Жанр Социология
Серия
Издательство Социология
Год выпуска 0
isbn 9781509538508



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(Goodyear et al., 2019; Li et al., 2020; Jin & Yoon, 2016; Mihailidis, 2014).

      Apps and their users are much younger than computer software previously had—or Internet or mobile phone applications, for that matter. Children figured prominently as mobile phone users, as the technology became more widespread. This trend accelerated with smartphones, but very young children became avid users of apps—and fast created a profitable market for app developers and app stores. Adults came to rely on apps to “babysit” children; thus apps displaced television from this role. Apps also became a byword for parental anxieties about the negative effects of overabsorption in digital media devices and cultures. It’s fair to say that such anxieties are neither universal or general. As Shakuntala Banaji points out in her study of media-rich and media-deprived children in urban and rural settings in India, how we understand agency and cultural meaning depends on pivotal conditions such as class, responsibilities, labor, and knowledge (Banaji, 2015).

      Once apps were domesticated by their child, adolescent, and young adult users (Haddon et al., 2005), typically in global North contexts, they became a staple of education—a linchpin of online and blended learning, pedagogy, and school as well as of further education, information education, and university education. Apps also became a new social and regulatory interface, stitching parents into the fabric of their children’s schooling, as laid out by Lim Sun Sun in her 2020 book Transcendental Parenting (Lim, 2020). School apps allowed parents to follow the timetable and progress of lessons and homework at a minute level, eavesdropping on the incidental and consequential communication between pupils and their teachers. As children’s media research shows us, the absorption of apps into the economies and relations of families and the roles of these technologies are themes that need careful unpicking (Clark, 2013; Livingstone & Blum-Ross, 2020).

      What’s great about the iPhone is that if you want to check snow conditions on the mountain, there’s an app for that. If you want to check how many calories are in your lunch, there’s an app for that. And if you want to check where exactly you parked the car, there’s an app for that. Yup, there’s an app for just about anything. (Apple & AT&T, 2009)

      Hot on the heels of this advertisement were the parody ads, for example this mock ad from the US-based multicultural troupe the Latino Comedy Project, which imagines iPhone users crossing the Mexico–US border:

      Say you’re not quite legal, but you need to get to El Norte without running into La Migra and or the drug cartels, there’s an app for that. What if you need to find the biggest holes in the fence, not covered by 24-hour surveillance, well, there’s an app for that too. Need to calculate a bribe for border guards, or coyotes? There’s even an app for that. (Latino Comedy Project, 2009, 0:01–0:21)

      With an understanding of the fundamentals and emergence of apps, we will step back in chapter 3 to gain a macro view of the economies and industries of apps by looking at the systems and structures of ownership, control, and power that shape how apps are made and circulated, where they fit into social life, and what options they offer and allow their users.

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