Numb. Charles R. Chaffin

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Название Numb
Автор произведения Charles R. Chaffin
Жанр Зарубежная деловая литература
Серия
Издательство Зарубежная деловая литература
Год выпуска 0
isbn 9781119774488



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it is up for debate for each of us as to whether they are consistent or inconsistent with our goals. As we all know, there is never enough time and life is always busy. However, things can seem a lot busier when you're fighting a consistent distraction that is with you almost all of the time. For me, mindlessly picking up my phone for no apparent reason came at a price. That price was my attention on the things that mattered most to me. It only occurred to me when the goals I created for myself, both professionally and personally, weren't being realized.

      At the risk of stating the obvious, the goals for the technology around us are not consistent with our own personal goals. Media outlets – through nonstop news coverage and clickbait headlines – are designed to lure us onto their channels and sites. Social media has a vested interest in keeping you on their platforms for as long as possible through the use of algorithms and clever little “rewards” that we will discuss later in the book. We engage in our newsfeeds or the endless recommended videos on YouTube at the expense of many of our short‐ and long‐term goals. Echo chambers and outrage machines keep us emotionally vested in content that we post and engage. When it comes to social media platforms, as Mark Weinstein describes it, “We are not the users, we are the product.” The realization that something you engage routinely is not aligned with your goals is obvious but also important. Think about other technology around us. Our cars, washing machines, and microwaves are all designed to meet our goals, whether it's transportation or popping popcorn. Our smartphones, and all of the apps that go along with it, are not the same. They have important functions in our daily lives, but it is not as simple as giving us what we both want and need to live our best lives. There is at best a Venn diagram between our goals and theirs with a definite yet small crossover. It is not a complete alignment.

      The sensationalism that comes from news exposes us to the suffering of others on a daily, if not hourly, basis. This makes the act of viewing suffering mundane, creating potential compassion fatigue. The echo chambers that are created within social media impact not only how we view important issues as voters and citizens, but also how we engage and treat one another. We also face an onslaught of daily decisions via technology. We have become overwhelmed with choice, whether it is in the dairy aisle or on Tinder. How do we navigate all these options without becoming incapacitated? Given the ability of our smartphones to lure us into a habit of scrolling, how do we develop a well‐balanced diet of social media without it limiting other aspects of our lives? What about tribalism, sensationalism, FOMO, outrage, confirmation bias, and a host of other factors that confront us every day in this information age? We seem aware, yet uninformed and polarized. Outraged, yet apathetic. When I think of all of the push and pull of our attention that comes from this information and perhaps most importantly, the psychological impacts of all of it, the word that always comes front of mind is numb.

      Imagine that you are driving a car down the road. You are effortlessly moving down your path, maneuvering the steering wheel through the twists and turns as well as hitting the accelerator and brake when necessary. You have driven on this road dozens of times so you know each curve and even a few potholes. As you are driving, your attention shifts from the road to an important meeting that is happening at work on Monday morning. As you continue your trip, you think about the work that needs to be done in advance of that meeting. By the end of the 20‐minute drive, you have mapped out how you would like the Monday meeting to flow and even considered how you would like to structure the presentation.

      Just for fun, let's add one more scenario. It is now pouring rain while you are driving: Same road, same friend, same breakup. You are struggling to see the road while steering and carefully managing the accelerator. Given the severity of the road conditions, you prioritize your attention towards driving. You are using the brake far more often as the rainstorm impedes the view of the road ahead of you. Very little of your attention is devoted to your friend's breakup story; you only manage to perceive when she gets more emotional. You are mindful enough to offer a few grunts of agreement while she talks, but in reality if you had to recount the story of her breakup to others, you would not perform well. Between the white‐knuckle driving and your friend's breakup story, you never once thought of your presentation at the Monday meeting.