The Unfakeable Code®. Tony Jeton Selimi

most effectively led me to seek and be coached and mentored by some of the world’s best leading experts in the business, personal and professional development industry.

      To learn how these globally respected teachers developed their high level of thinking, I knew I had to be curious and have a high teachability index. Many of them shared how the secret to having the freedom that comes with being hugely influential and wealthy was in daily spending an hour or so to read books, develop new skills, and hire the best experts, coaches, and mentors. Every one of them, in their ways, instilled in me how by reading at least a couple of books a week, I will one day walk on the shoulders of the giants. The more I did that, the more my awareness developed in ways to make use of the power within, and the God-given wisdom of my body, mind, heart and soul.

      In this commitment to upgrade my psychology, find answers to life’s greatest mysteries, and travel the world to teach others to do the same, I became excellent at picking up the root cause of many of my client’s problems – which I discovered was low-level language and thinking. After a consultation session with Dr. Voice’s son, the former Sam Smiths vocal coach, he, like many other clients, started to call me The See-Through Coach. Each time I would hear his son use language such as ‘I can’t do this’, I would question him until he learned to reframe his thoughts and speak in more of high-level thinking such as ‘what is it I can do to make this happen.’

      In computer programming, high-level languages made the process of developing a program more straightforward and more understandable, and less bound to the underlying hardware. Similarly, using high-level thinking and reframing from your language, on its own, will create visible attitude, energy, and confidence changes, which is something I am sure you are all capable of doing.

      Computer language Fortran, back in 1957 was the first widely used high-level language to have a functional implementation, and many other computer languages were soon developed. In particular, Cobol aimed at commercial data processing, and Lisp specialised in computer research. Through spending late nights at my high school I understood how upgrading your psychology is nothing more than the process of designing and building an executable mind program to accomplish a specific life result.

      You don’t have to spend thirty years to learn all that I have, that is why I am inspired to share that information with you, through every paragraph of The Unfakeable Code®; using simple, yet useful, practical ideas and mind upgrading principles so that you can use to live authentically and freely on your own terms.

      If you are a geek like me, it is most likely that you would have paid close attention to the timeline of the evolution of more sophisticated computer programming languages. You too may have realised how computer programming languages became better as more efficient codes are developed as a result of greater understanding of self, and the way our brain’s work.

      Similarly, your brain’s (central computer) language and the programming of it (the data) has evolved in parallel with the evolution of our understanding of life, scientific breakthroughs while equally embracing our material and spiritual selves.

      My lifelong quest to learn more efficient and effective ways to maximise human potential helped me to accrue the knowledge to create the scientifically proven principles you’ll be reading about that I now teach others globally, on how to use to solve business problems and address personal and professional challenges.

      It is sensible to re-read this book often and to use the many ideas and five principles shared in each chapter consistently; for they will help you to design efficient mind codes, build high-level of thinking, and execute crucial life and business decisions with clarity and certainty. You’ll be able to process information in ways that high-level thinkers do. By doing so, you too can thrive in all the critical areas of life. You become a trusted business, effective leader, and the authentic individual everyone wants to have in life. You also can go from living an ordinary life to celebrating your extraordinary achievements, whatever they may be for you.

      There is plenty of scientific evidence that proves how reading books improves your brains elasticity and efficiency. Thus, reading The Unfakeable Code® multiple times will have the same effect. It will help you to upgrade your psychology, embed the five authenticity awakening principles into your habits, and develop new mind codes that will help you to solve problems intelligently; and the better and faster you become at problem-solving, the more growth you’ll experience. Integrating all I am sharing in your daily life is what will help you to take back control of the direction your life is going in. The more in control you feel on the inside, the more consciously you create the reality you want to experience on the outside.

      The process of programming your mind often requires you to unlearn what you have learnt previously. You also need to input new information in your brain that will build knowledge in several different subjects of your calling. You must make sure you are consistently applying what you learn, for it is through repetition that you can create desired habits and instruct your brain to think, feel and do things differently.

      Responsibilities accompanying and related to programming your mind include formal education, learning a skill, reading books, playing an instrument, art, outdoor activities, attending business and life-enhancing training programs, etc.

      For those of you who want to achieve greater things in life, I highly recommend in investing in working with a life coach, a business mentor, or hire them to come into your company to develop yourself, your leader’s and your employee’s emotional intelligence and awareness. Promoting coaching as an empowering tool in your company as it can help you to build worker knowledge and infuse empowering values and habits. Life coaching can help you to develop a plan on how to change your low-level thoughts to high-level ones, and be more in control of your emotions and responses to inner and outer world stimuli.

      Not being your true authentic self can lead to all sorts of problems. The transient persona’s mask you show to the world will consistently attract issues in your life. To help you identify some of the difficulties you may experience in your life created by your transient personas, check out Picture 1. It contains the most significant transient persona pains my clients sought my advice for.

      Consider every chapter of The Unfakeable Code® as part of the mind’s upgrading process that helps you to become aware of, dissolve and resolve any of the pains mentioned in the above picture.

      Use the principles you’ll be learning about intelligently; they have been proven to help you create the certainty, freedom, and fulfilment that your heart and soul is seeking. It is up to you to apply them daily to upgrade your thinking, develop conscious engineering techniques, and create best practices that will help you to enhance your mental and emotional faculties.

      At times, you may need to adopt reverse engineering, an opposite process of consciously engineering your mind’s programming so that you can refine your mind’s code as your life’s wants and needs evolve. If you let it, each page content will also teach you how to be your own mind’s hacker. And, who you become as a result of hacking your mind is a choice only you can make.

      It’s an undeniable scientific fact that your brain is programmable. Therefore, whatever program your mind may be running in any given moment; it contains relevant and outdated codes that developed through direct experiences and centuries of evolution. So your mind’s information, computing power and the memories you have grown to date, started in your mother’s womb.

      Some psychologists who have had a significant influence on elevating my thinking include Professor Robert B. Cialdini, whose 1984 book ‘Influence: The Psychology of Persuasion’ helped me to understand how persuasion can help me transform my life. Dale Carnegie’s book ‘How to Win Friends and Influence People’ also assisted me in getting out of my mental rut making my experiences more rewarding and prosperous.

      The British neuropsychologist Brenda Milner was regarded as the ‘founder of neuropsychology’ and the cognitive psychologist Gordon H. Bower was noted for his ‘research into memory and concept learning’. It was he who introduced