Social Media Marketing All-in-One For Dummies. Michelle Krasniak

www.livingroyal.com/pages/shop-insta

        www.facebook.com/Livingroyal

        twitter.com/livingroyal

      WooCommerce

      WooCommerce (https://woocommerce.com) is a multi-faceted e-commerce platform that works with Facebook, Instagram, and Pinterest. You can connect to a Facebook store to drive traffic to your website, or create Facebook and Instagram ads for your products within the platform. With their Instagram Shopping integration, you can upload your catalog to Instagram and create shoppable posts and stories. The Pinterest integration lets you list your product catalog on Pinterest and adds products automatically to your Pinterest boards. Prices for these integrations are free for the Facebook option and $79 each for the Instagram and Pinterest options.

      StoreYa

      StoreYa (www.storeya.com) is a suite of marketing and advertising apps to help businesses increase sales, leads, and social media presence. The apps are user-friendly, require no coding experience, and work with all major e-commerce platforms. One of their most popular apps is their Facebook shop.

      Ecwid

      Ecwid (www.ecwid.com) is a complete e-commerce solution for websites, blogs, Facebook, Tumblr, and more. Facebook shoppers complete the entire process, including checkout, on Facebook. Additional social media integration to share purchases and recommend products is available for “virtually anywhere you have an online presence” including Facebook, Instagram, Google Shopping, and Amazon.

      Because the contents of your web store are mirrored on several sites, it’s easy to update your product catalog simultaneously at all sites and manage all online locations from one dashboard. Prices range from free for just an online store with up to ten products to $99 per month for unlimited products. All paid packages include a free Facebook store.

      Shopify

      Shopify (www.shopify.com) is a full-featured store builder that lets social media platforms such as Facebook, Pinterest, TikTok, and Instagram users browse your catalog and purchase products directly from each of these social media channels. Monthly web-based plans range from a $29 starter package to $299 for unlimited storage.

When selecting a storefront solution for your website, investigate which ones offer either the capability to use the same solution on social media platforms or provide badges or apps for social media compatibility. Many companies have added this feature in response to demand.

      Other resources for selling on social media

Table 1-3 lists other e-commerce widgets, storefronts, and resources you may want to check out.

TABLE 1-3 Social E-Commerce Apps, Storefronts, and Resources

Name	URL	Notes
Big Cartel	http://bigcartel.com	Hosted e-commerce website geared toward artists, clothing designers, and bands; capability to set up freestanding e-commerce sites and add to a Facebook site
BigCommerce	www.bigcommerce.com/features/sell-on-social	E-commerce platform for built-in selling on Facebook and Instagram, and Google Shopping
eBay	https://go.developer.ebay.com	E-commerce badge for your eBay store; free APIs allow selling on eBay from anywhere online
E-junkie	www.e-junkie.com	Cart or Buy Now buttons for social media or blog; fee based on size and volume; handles charges for downloaded items (for example, music or whitepapers)
Etsy	www.etsy.com/seller-handbook/article/social-media-tips-from-an-etsy-expert/22423398853	List of third-party apps to sell on Etsy from social media; helpful ideas
PayPal	https://developer.paypal.com/docs/accept-payments	Accepting PayPal payments on mobile and social media
Soldsie	https://web.soldsie.com https://have2have.it	App to sell directly on Facebook and Instagram; Have2Have.It feed lets you sell through links in any social profile
CommentSold	https://try.commentsold.com	Social commerce platform that integrates with Google Analytics; works with Instagram, Facebook, your website, and mobile sites
Wishpond	http://corp.wishpond.com/social-promotions	Apps to run promotions, such as coupons, contests, or group sales on YouTube and Facebook

Keeping Your Ear to the Social Ground

      The onslaught of data from social media sites can be overwhelming. To garner some value from all the noise, you can take advantage of certain tools to monitor what’s being said about your company.