The Ultimate LinkedIn Sales Guide. Daniel Disney

IS WHERE YOU NEED TO FIND THE SWEET SPOT IN BETWEEN … QUICK EXAMPLE GUIDELINE: AVOID THE ‘UMS’ AND ‘ERMS’ IT'S ALL ABOUT MAKING THE RIGHT IMPRESSION LINKEDIN VIDEO SALES SCRIPTS LINKEDIN VIDEO MESSAGE SCRIPTS LINKEDIN AUDIO MESSAGES/VOICE NOTES OTHER LINKEDIN MESSAGING OPTIONS

      13  PART 5: CONTENT CHAPTER 14: SHARING CONTENT ON LINKEDIN THINK BEFORE YOU SHARE THE MYSTERIOUS ALGORITHM … CREATE VS CURATE A BALANCED LINKEDIN CONTENT DIET … THE 80/20 RULE OF CONTENT ON LINKEDIN HOW TO START SHARING CONTENT ON LINKEDIN FINDING CONTENT TO SHARE CHAPTER 15: CREATING CONTENT ON LINKEDIN HASHTAGS AND TAGS HASHTAGS TAGGING PEOPLE POST/UPDATE THE FIRST THREE LINES … IMAGES/PHOTOS PHOTO EXAMPLES EXAMPLE 1 – THE ORANGE TWIRL EXAMPLE 2 – A BOOK REVIEW EXAMPLE 3 – THE EVENT PHOTO QUOTES MEMES PDF LINKEDIN POLLS TURNING POLLS INTO SALES VIDEO POSTS ON LINKEDIN AN EXAMPLE OF HOW NOT TO RECORD A VIDEO FOR LINKEDIN … DO YOU NEED TO HAVE SUBTITLES/CAPTIONS? LINKEDIN LIVE TURNING LINKEDIN LIVE INTO SALES OPPORTUNITIES … THE KEY, AS ALWAYS, IS TO DO THIS WITH AUTHENTICITY EXTRA THOUGHTS/TIPS LINKEDIN STORIES CHAPTER 16: WRITING ARTICLES ON LINKEDIN LET ME SHARE ANOTHER EXAMPLE OF THAT PROCESS, BUT WITH A COMPANY I RECENTLY TRAINED … THE FEAR OF THE PHONE! I'M SORRY, WHAT??! HOW BAD DO YOU WANT THE SALE? CHAPTER 17: CREATING VIRAL CONTENT ON LINKEDIN VIRAL CONTENT TOP TIPS

      14  PART 6: PERSONAL BRANDING CHAPTER 18: BUILDING AN INDUSTRY‐LEADING PERSONAL BRAND THE C‐LEVEL IMPACT … WHAT IS A PERSONAL BRAND? DO YOU NEED A PERSONAL BRAND? PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST HOW DO YOU BUILD A PERSONAL BRAND? CONSISTENCY AND VALUE BUILD A PERSONAL BRAND IN JUST 15 MINUTES PER DAY PERSONAL BRAND TOP TIPS CHAPTER 19: GENERATING LEADS FROM LINKEDIN CONTENT AND PERSONAL BRAND YOUR PROFILE INTERVIEWS AND GUEST POSTS

      15  PART 7: SALES STRATEGY CHAPTER 20: ACCOUNT‐BASED MARKETING, MANAGING ACCOUNTS & BUILDING DIGITAL RELATIONSHIPS CHAPTER 21: MULTI‐TOUCH SELLING CHAPTER 22: LINKEDIN TOOLS, TECHNOLOGY & SOFTWARE CHAPTER 23: MEASURING RESULTS ON LINKEDIN & YOUR SSI SCORE 1: ESTABLISH YOUR PROFESSIONAL BRAND 2: FIND THE RIGHT PEOPLE 3: ENGAGE WITH INSIGHTS 4: BUILD RELATIONSHIPS CHAPTER 24: LINKEDIN SALES NAVIGATOR TIPS 1) ‘VIEW SIMILAR’ PROSPECTS 2) USE ‘BLUEBIRD’ SEARCHES 3) SEARCH FOR CONTENT KEYWORDS 4) LOOK AT YOUR