The Ultimate LinkedIn Sales Guide. Daniel Disney

A CUSTOMER‐FOCUSED LINKEDIN PROFILE CHAPTER 7: BUILDING THE ULTIMATE LINKEDIN PROFILE LINKEDIN PROFILE URL LINKEDIN PROFILE PHOTO LINKEDIN PROFILES WITH PROFESSIONAL HEADSHOTS GET 14X MORE PROFILE VIEWS (SOURCE: LINKEDIN) PROFILE PHOTO TIPS LINKEDIN BACKGROUND/BANNER IMAGE LINKEDIN NAME AND HEADLINE DANIEL DISNEY LINKEDIN AUTHOR, SPEAKER & TRAINER LINKEDIN HEADLINE AN IMPORTANT TRUTH: STYLE 1 – THE JOB TITLE STYLE 2 – WE HELP PEOPLE … STYLE 3 – BULLET POINTS LINKEDIN SUMMARY SUMMARY STRUCTURE HERE IS MY LINKEDIN SUMMARY: CONTACT DETAILS FEATURED SECTION LINKEDIN ARTICLES AND ACTIVITY LINKEDIN WORK EXPERIENCE UPLOADING MEDIA MEDIA FILE TYPES SUPPORTED ON LINKEDIN IMPORTANT: LINKEDIN ENDORSEMENTS LINKEDIN SKILLS QUIZ LINKEDIN RECOMMENDATIONS TWO BIRDS … KEEPING YOUR PROFILE UP TO DATE

      11  PART 3: GROWING YOUR NETWORK CHAPTER 8: USING LINKEDIN SEARCHES BUILDING YOUR IDEAL CUSTOMER PROFILE SEARCHING LINKEDIN BASIC SEARCH IMPORTANT NOTE – LINKEDIN SEARCH LIMITS LINKEDIN FILTERED BASIC SEARCH LINKEDIN CONTENT SEARCH LINKEDIN BOOLEAN SEARCH OR NOT GHOST SEARCHES CHAPTER 9: GROWING YOUR LINKEDIN NETWORK AVERAGE LINKEDIN NETWORK SIZE IMPORTANT – ONE CONNECTION IS NOT JUST ONE CONNECTION … THERE ARE TWO WAYS TO GROW YOUR NETWORK … DON'T TRY TO TAKE SHORTCUTS … ADD NO MORE THAN 20–25 PEOPLE PER DAY HOW DO I KNOW IF THEY DON'T ACCEPT? YOU CAN WITHDRAW REQUESTS … CHAPTER 10: SENDING PERSONALISED CONNECTION REQUESTS CONNECT VS. FOLLOW TO CUSTOMISE OR NOT TO CUSTOMISE … HOWEVER … CUSTOMISATION EXAMPLES WHAT SHOULD YOU DO IF THEY DON'T ACCEPT YOUR REQUEST?

      12  PART 4: MESSAGING CHAPTER 11: LINKEDIN MESSAGING INMAIL VS MESSAGE NO ONE LIKES SPAM NO ONE LIKES SPAM! EXAMPLES THE ‘WAY TOO LONG’ MESSAGE THE ‘WAY TOO SHORT’ MESSAGE THE ‘HERE'S MY CALENDAR LINK’ MESSAGE CHAPTER 12: LINKEDIN MESSAGE TEMPLATES THE ‘HOW WE CAN HELP YOU’ TEMPLATE THE CASE STUDY TEMPLATE THE CONTENT COMPLIMENT TEMPLATE THE EXPERT OPINION TEMPLATE AUTHENTICITY REALLY IS KEY … CHAPTER 13: LINKEDIN AUDIO AND VIDEO MESSAGES WILL THEY WORK FOR EVERYONE? VIDEO MESSAGES VIDYARD HOW LONG SHOULD A LINKEDIN VIDEO MESSAGE BE? WHERE SHOULD I RECORD THE VIDEO? WHAT SHOULD I SAY IN THE VIDEO? TO SCRIPT OR NOT TO SCRIPT …