Professional Practice for Interior Designers. Christine M. Piotrowski

WOULD YOU DO? REFERENCES CHAPTER 20: Advice and Counsel ATTORNEY ACCOUNTANT BANKER SOURCES OF CAPITAL ESTABLISHING BUSINESS CREDIT INSURANCE TECHNICAL CONSULTANTS SOURCES OF INFORMATION AND ASSISTANCE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS ORGANIZATIONS WHAT WOULD YOU DO? REFERENCE CHAPTER 21: Preparing the Business Plan THE BUSINESS PLAN START‐UP COSTS SETTING UP THE OFFICE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? CHAPTER 22: Business Formations SOLE PROPRIETORSHIP PARTNERSHIPS LIMITED LIABILITY COMPANY (LLC) CORPORATIONS JOINT VENTURE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 23: Business Legal Filings and Licenses BUSINESS LEGAL FILINGS LICENSES INCOME TAX BASICS WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS FILINGS WHAT WOULD YOU DO? REFERENCE

      10  PART 7: Marketing for Success CHAPTER 24: Fundamentals of Marketing WHAT IS MARKETING? ONLINE MARKETING: AN OVERVIEW THE FOUR Ps OF MARKETING MARKETING ANALYSIS BRANDING TARGET MARKETING ESTABLISHING A NICHE MARKETING PLAN WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 25: Promotional Tools PROMOTION PUBLIC RELATIONS PUBLICITY PRESS RELEASES TRADITIONAL MARKETING TOOLS: AN OVERVIEW PROPOSALS AS A MARKETING TOOL WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 26: Marketing Online AN INTRODUCTION TO ONLINE MARKETING WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 27: Selling Strategies WHAT IS SELLING? SELLING SERVICES VERSUS PRODUCTS SELLING TECHNIQUES THE SELLING PROCESS TYPES OF PRESENTATIONS THE INITIAL CLIENT INTERVIEW CLOSING TECHNIQUES PRESENTATION FOLLOW‐UP OVERCOMING OBJECTIONS ADDITIONAL