McDonald's. Между хейтом и хайпом. Боб Лангерт

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Название McDonald's. Между хейтом и хайпом
Автор произведения Боб Лангерт
Жанр О бизнесе популярно
Серия Top Business Awards
Издательство О бизнесе популярно
Год выпуска 2019
isbn 978-5-04-104102-1



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интервью с расшифровкой, 30 сентября 2016; Неопубликованные заметки Ястроу под названием “Рассказы Шелби”, 8 октября 2016.

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      Из персонального интервью с Фредом Круппом с расшифровкой, 24 июня 2017.

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      Фред Крупп, “New Environmentalism factors in economic needs”, Wall Street Journal (20 ноября 1986). Доступно по адресу: https://www.wsj. com/articles/SB117269353475022375.

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      Уильям “Билл” Гиффорд, “McDonald’s: the greening of the golden arches”, Rolling Stone (22 августа1991).

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      Из персонального интервью с Джеки Принс (Робертс) с расшифровкой, 15 августа 2017.

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