Become Visible with Respect. Simone Janson

Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .

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      Introduction: How this book supports you

      Dear readers,

      We are delighted that you bought this book and want to use it to help you find information and solve your specific problem - just like thousands of other readers before you.

Add-on, press reviews and customer feedback

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Content of the book

      CLIMATE PROTECTION AND KNOWLEDGE: With this book you support - documented - afforestation projects, quickly receive compact information and checklists from experts (overview in the table of contents) as well as advice that has been tried and tested in practice and that leads step by step to success, also thanks to add-on. Because a lot of good work is unfortunately hidden from bosses and superiors, because the hard-working bees do their brilliant day's work in the quiet closet and quietly and secretly dream of more recognition. The solution to this problem is to become more visible in the company and to make yourself and its concerns heard - but not outrageously, but with respect and dignity. It helps to position yourself accordingly with your topics and to convey this to the outside through brilliant rhetoric. After all, everyone has something to say and targeted rhetorical tips and tricks help to be heard with your own message. This book will help you build your visibility.

      In addition, our unique publishing concept offers you many best practice tips and examples from successful managers, entrepreneurs and other exciting personalities.

Structure of the book

      Various, possibly contradictory, facts of the topic are dealt with very deliberately. This enables you as a reader to examine and reflect on the various pros and cons aspects of the topic and to weigh them up in the event of a decision.

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      Becoming visible like Barack Obama: touching people, awakening emotions like Hitchcock

      // By Michael Moesslang

      When Barak Obama was in the election campaign, he published an image film on his website entitled "The road we've traveled". Tom Hanks speaks. Obama hardly. Because it's about touching people.

      The message: Powerful and energetic

      Because the winner of the presidential election will not be who has more arguments. The winner will be the one who touches more people. Emotions create presidents, just as emotions are crucial in other situations. Does the film manage to generate the right emotions?

      The film's dramaturgy is classic. With the question “What do we remember?” the viewer is transported into a cheering scene from the 2008 election campaign. But immediately afterwards, Obama is faced with the harsh reality after the victory.

      Generate emotions

      So also in the movie. The stock market, the banks, the real estate! Shown are film clips, photos, statements by eyewitnesses and pictures of Obama. It is shown alternately in two poses: thoughtful and powerful. The message: Obama acts deliberately and then energetically!

      Exactly after the first quarter of the movie follows the first plot point (turning point). This is classic for feature films. In this case, a graph is shown in which the employment figures in the last months of the Bush era go down drastically. The color of the bars is red, like that of the Republicans.

      The heroic journey: Obama, the lone warrior

      Now this begins an important and usual up and down of the hero for an exciting dramaturgy. After Obama has successfully launched measures for employment (for example, bridge building), the next crisis follows: the builders are asking for money. The