Increase Sales & Job-Success with good Writings. Simone Janson

have to put the concept into words in a structured way. But that's much easier with the right technology than many think.

      "I'm not creative!"

      Also, sometimes you hear these infinitely frustrated phrases saying, "I'm not creative, I just can not!" Or you complain about your lack of problem-solving skills, like this:

      "I'm really good at researching, processing, and processing information, but I can not think of any new ideas for solving any problems. Somehow I come back to the same ideas that others had before me. "

      Everyone is creative!

      Creativity is nothing that one simply has and one does not have. Everyone is creative in some way and has come up with many ideas and innovative ideas in their lives, often when they least expect them. I honestly mean that, even if it sounds a bit hackneyed.

      Creativity is often merely a new combination of existing knowledge, if you will, new synaptic connections. Creativity therefore consists of looking at facts from new perspectives, asking unusual questions or thinking "around the corner".

      Stolpersteine ​​during concept development

      The psychologist and business consultant Katja Ischebeck notes, that the ability to conceptually work many professions belongs to the key key competency and that nevertheless 70% of all concepts fail.

      In their search for the reasons, Ischebeck 10 has identified typical stumbling blocks - from too fast solutions to seemingly lacking creativity.

      Creativity Techniques

      Exactly the topic of creativity, we want to take a closer look: In order to wake them up, there are various methods with which you deliberately think across the street or in other oblique paths (please do not take the latter too literally!). And not only that - the use of these methods is also fun!

      Sarah Hübinger, for example, gives tips on how to overcome creative blockades. In addition, it helps to develop creative ideas with other people - with colleagues, for example. Where good ideas come, explains this video very beautifully. Here you will find many more tips and suggestions on creativity.

      The law of the great number

      As in many other spheres of life, the law of large numbers also applies to creativity. First and foremost, it is important to create as many ideas as possible to filter out the best and most innovative ones.

      By the way: pressure - if only the self-created pressure to present splendor - inhibits all creativity very reliably. Do not fall into this demotivation trap!

      Help Formulate!

      Once the good ideas have been found, it is time to formulate: "When I think that I have to formulate a long text linguistically, then I lose all desire to work on the concept. Even at school, I could not write well. "

      In fact, the fear of the empty sheet is often due to unpleasant experiences during school, which often have a lasting impact on life. Get free! Everyone can write, and no one expects an authorically completed, but only a readable, usable text from you.

       This text is from the book "Konzepte ausarbeiten: Tools und Techniken für Pläne, Berichte, Bücher und Projekte (2004)" by Dr. Sonja U. Klug, published at BusinessVillage Verlag, and was left to us for reprint.

      eMails To formulate clearly: 7 steps

      // By Prof. Dr. Martin-Niels Däfler

      The electronic mailbox is chronically overcrowded in many professionals and executives, the ad "eMailInput "distracts tens of times a day from the actual work and you also receive messages that neither interest you nor gain information.

      Step 1: Do the goodness test

      But of course it is also important that you are the recipient of your own eMailAlso, do not moan when receiving this e-mail from you. How that works, you will learn now.

      Is the eMail really necessary

      Ask yourself if the recipient is yours eMail really needed. Whether it really is necessary, one eMail to send or not, you can easily with the so-called "floor question" clarify: Would you this eMail even if you print them and put three floors higher on the table of the recipient?

      If you can not wholeheartedly affirm this question, there is much to suggest that the eMail actually is unnecessary. Then you should leave it. Also, consider whether one eMail is the right medium for your message or whether other formats (letter, phone call, fax) are more suitable for your request.

      Privacy Protection

      Before you one eMail you should check if this is confidential or personal information. If so, disregard these by eMail to send. You never know which way one eMail takes. With a few mouse clicks, this is forwarded and may end up with recipients for whom the content is not determined.

      Step 2: Formulate a clear and meaningful subject line

      This is the most important and, for some, the most difficult task in writing eMails: To express in a few words what it is about. The first thing the recipient reads is the subject line. These and the name of the sender are the two most important criteria for the recipient to judge the importance of a mail.

      In addition, the more meaningful the subject line is, the easier it is for the recipient to grasp the core content of the message at a glance; and the easier it is to archive the mail or find it again in a directory as needed.

      The longer, the more precise

      Therefore: Write a long subject line - the longer the subject, the more precisely you can inform the recipient. So for example instead of "order" would be better "Open points to order from the 23.02.2010".

      Use verbs, if possible, to make it clearer. So instead of "shipping confirmation" write "your order from 11.02.2010 has been shipped". Also mention in the subject line - where it makes sense - what the recipient has to do ("For info", "With the request to settle") and what urgency your eMail has.

      Answer W questions

      In the body of yours eMail are given detailed information and answers to the "W questions" given:

       Who?

       What?

       When?

       Where?

       How?

       Why?

       With what?

       How long?

      As you have often had to experience for yourself, long, contentless texts are not reading pleasure. Therefore, do not put aside all formal expressions, so do not say, for example, in the case of a speech, "The Board addressed the issue of finance" but "The Board announced that ...".

      The end of your eMail

      The foot of one eMail contains (additional) service information, information on the company or sender ("footer") and the contact details of the press officer. The service information should include any event entry fees or brochures fees.

      The name of the venue is clearly indicated by street, house number and town. For appointments, you should supplement the day of the week.