Маркетинг менеджмент. Экспресс-курс. Филип Котлер
Читать онлайн.| Название | Маркетинг менеджмент. Экспресс-курс |
|---|---|
| Автор произведения | Филип Котлер |
| Жанр | Управление, подбор персонала |
| Серия | |
| Издательство | Управление, подбор персонала |
| Год выпуска | 2001 |
| isbn | 978-5-459-01045-9 |
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Carol Angrisani, «Kids Rock!» Brand Marketing, February 2001, pp. 26—28.
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Courtney Kane, «TV and Movie Characters Sell Children Snacks», New York Times, December 8, 2003, p. C7.
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Jennifer Aaker, «The Malleable Self: The Role of Self-Expression in Persuasion», Journal of Marketing Research 36, no. 2, (1999): 45—57.
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Ученые разработали несколько моделей процесса приобретения товара. См.: John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior (New York: Wiley, 1969); James F. Engel, Roger D. Blackwell, and Paul W. Miniard, Consumer Behavior, 8th ed. (Fort Worth, TX: Dryden, 1994); Mary Frances Luce, James R. Bettman, and John W. Payne, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice (Chicago: University of Chicago Press, 2001).
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