The 5 AM Club: Own Your Morning. Elevate Your Life.. Robin Sharma

shape our productivity as well as our impact.”

      “Interesting,” noted the entrepreneur as she stared at her phone. “He does seem to know what he’s talking about,” she muttered softly to the artist, her eyes still down on the screen.

      The spider’s web of wrinkles on her face relaxed further. On one wrist dangled two immaculate silver bracelets. One bore the phrase “Turn I cant’s into I cans,” while the other was engraved with “Done Is Better Than Perfect.” The entrepreneur had purchased these presents for herself when her company was in its startup phase and she’d been in a highly confident mood.

      “I know about Mindsets,” said the artist. “Never heard of Heartsets, Healthsets and Soulsets, man.”

      “You will,” suggested the homeless man. “And once you do, the way you create, produce and show up in your world will never be the same. Seriously revolutionary concepts for any empire-maker and world-builder. And so few businesspeople and other human beings on the planet currently know about them. If they did, every important element of their lives would increase rapidly. For now, I just wanted to keep jamming on my personal commitment to ultra-high quality, in everything around me. Your surroundings really do shape your perceptions, your inspirations and your implementations. Art feeds my soul. Great books battleproof my hope. Rich conversations magnify my creativity. Wonderful music uplifts my heart. Beautiful sights fortify my spirit. And all it takes is a single morning filled with positivity to deliver a monumental download of inventive ideas that elevate an entire generation, you know. And I need to say that uplifting humankind is the master sport of business that The Top 5% play. The real purpose of commerce is not only to make your personal fortune. The true reason to be in the game is to be helpful to society. My main focus in business is to serve. Money, power and prestige are just the inevitable by-products that have shown up for me along the way. An old and remarkable friend taught me this way of operating when I was a young man. It totally transformed the state of my prosperity and the magnitude of my private freedom. And this contrarian business philosophy has dominated my way of doing things ever since. Who knows, maybe I’ll introduce my mentor to you sometime.”

      The vagrant paused. He studied his large watch. Next he closed his eyes and said these words: “Own your morning. Elevate your life.” As if by magic, a fairly small and quite thick piece of white paper appeared in the palm of his outstretched left hand. It was quite a trick. You would have been exceedingly impressed if you were standing there with these three souls.

      Here’s what the image on the paper looked like:

      Mae Besom

      The entrepreneur and the artist both had their mouths open at this point, appearing to be both confused and mesmerized.

      “You two each have a hero inside of you. You knew this as a child before adults told you to limit your powers, shackle your genius and betray the truths of your heart,” the homeless man told them, sounding a lot like The Spellbinder.

      “Adults are deteriorated children,” he went on. “When you were much younger, you understood how to live. Staring at stars filled you with delight. Running in a park made you feel alive. And chasing butterflies flooded you with joy. Oh, how I adore butterflies. Then, as you grew up, you forgot how to be human. You forgot how to be bold and enthusiastic and loving and wildly alive. Your precious reservoirs of hope faded. Being ordinary became acceptable. The lamp of your creativity, your positivity and your intimacy with your greatness grew dim as you began to worry about fitting in, having more than others and being popular. Well, here’s what I say: participate not in the world of numbed-out grownups, with its scarcity, apathy and limitation. I’m inviting you to enter a secret reality known only to the true masters, great geniuses and genuine legends of history. And to discover primal powers within you that you never knew were there. You can create magic in your work and personal lives. I sure have. And I’m here to help you do so.”

      Before the entrepreneur and the artist could utter even a word, the homeless man continued his discourse. “Oh, I was jamming on the importance of art. And the ecosystem that your life is built within. Makes me think of the awesome words of the Portuguese writer Fernando Pessoa: ‘Art frees us, through illusion, from the squalor of being. While feeling the wrongs and sufferings endured by Hamlet, Prince of Denmark, we don’t feel our own, which are vile because they’re ours and vile because they’re vile.’ Also reminds me of what Vincent van Gogh said: ‘For my part I know nothing with any certainty, but the sight of the stars makes me dream.’”

      The homeless man swallowed hard. His eyes darted away. He cleared his throat nervously.

      “Guys, I’ve been through a lot. Been knocked down and kicked around a ton by life. Been sick. Been attacked. Been abused. Been misused. Hey, I’m sounding like a country song. If my gal cheated on me and my dog died, I’d have a hit single.”

      The homeless man laughed. An odd, guttural, circus clown on acid sort of laugh. He carried on. “Anyway, it’s all good. Pain is the doorway into deep. Know what I mean? And tragedy is nature’s great purifier. It burns away the fakeness, fear and arrogance that is of the ego. Returns us to our brilliance and genius, if you have the courage to go into that which wounds you. Suffering yields many rewards, including empathy, originality, relatability and authenticity. Jonas Salk said, ‘I have had dreams and I’ve had nightmares, but I have conquered my nightmares because of my dreams,’” the uninvited vagabond added wistfully.

      “He’s super-weird. Incredibly eccentric. But there’s something special to him,” admitted the entrepreneur quietly to the artist, removing just a little more of the armor of cynicism that had protected her over her stellar career. “What he just said is exactly what I’ve needed to hear. I get that he looks like he lives in a cardboard box on the streets. But listen to his words. Sometimes he speaks like a poet. How could he be so articulate? Where did his depth come from? And who is this ‘old friend’ he says has taught him so much? He also has a warmth that reminds me of my dad. I still miss him. He was my confidant. My top supporter. And my best friend. I think of him every day.”

      “Okay,” said the artist to the quirky stranger. “You asked me what I liked best from the talk. I def liked the part where The Spellbinder talked about the Spartan warrior credo that says, ‘one who sweats more in training bleeds less in war.’ And I liked his line ‘high victory is made in those early morning hours when no one’s watching and while everyone else is sleeping.’ His teachings on the value of a world-class morning routine were great.”

      The entrepreneur glanced down at her device. “I’ve taken some good notes. But I didn’t pick up those gems,” she said as she captured what she had just heard.

      “We only hear what we’re ready to hear,” observed the homeless man sagely. “All learning meets us exactly where we’re at. And as we grow greater, we understand better.”

      The voice of The Spellbinder suddenly rang out. The homeless man’s eyes looked as huge as the Taj Mahal. One could see he was terrifically surprised to hear that famous tone. He spun around—seeking the source. Quickly, all became clear.

      The artist was playing his illicit recording from the seminar.

      “Here’s the part I liked most, to fully answer your question, brother,” he stated, staring directly into the eyes of the shabby tramp.

      In a culture of cyber-zombies, addicted to distraction and afflicted with interruption, the wisest way to guarantee that you consistently produce mastery-level results in the most important areas of your professional and personal life is to install a world-class morning routine. Winning starts at your beginning. And your first hours are when heroes are made.

      Wage a war against weakness and launch a campaign against fearfulness. You truly can get up early. And doing so is a necessity in your awesome pursuit toward legendary.

       Take excellent care of the front end of your day, and the rest of your day will pretty much take care of itself. Own your morning. Elevate your life.

      The