Сетка. Инструмент для принятия решений. Мэтт Уоткинсон

      52

      http://www.thisismoney.co.uk/money/cars/article-2451159/Aston-Martin-pulls-Cygnet-selling-fewer-150-years.html

      53

      Reason, J., Human Error (New York: Cambridge University Press, 1990), 5.

      54

      Berry, L., and Parasuraman, A., Marketing Services: Competing Through Quality (New York: The Free Press, 1991), part 2, ch. 2 and 3.

      55

      http://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/

      56

      Asacker, T., The Business of Belief (Tom Asacker, 2013; Kindle edn), 61

      57

      Там же.

      58

      Там же.

      59

      Krychman, Michael L., 100 Questions & Answers About Women’s Sexual Wellness and Vitality (Sudbury: Jones & Bartlett Learning, 2010), 91 – 92.

      60

      Christensen, C., The Clayton M. Christensen Reader (Boston: Harvard Business Review Press, 2016), 46

      61

      Merlin, B., The Complete Stanislavsky Toolkit (London: Nick Hern Books, 2007), 219 – 226.

      62

      Там же.

      63

      https://onlinedoctor.lloydspharmacy.com/uk/mens-health

      64

      https://onlinedoctor.lloydspharmacy.com/uk/info/about-us

      65

      Watkinson, The Ten Principles, 80 – 83.

      66

      http://www.nytimes.com/2001/01/28/business/business-did-you-hear-the-one-about-the-superjumbo-that-ate-the-airport.html.

      67

      https://www.bloomberg.com/news/articles/2016-07-12/airbus-plans-to-cut-annual-a380-deliveries-to-12-as-of-2018

      68

      McNish, J., Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 241.

      69

      https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/.

      70

      Seba, T., Winners Take All: The Nine Fundamental Rules of High Tech Strategy (San Francisco: Tony Seba, 2006), 192–193.

      71

      http://www.wsj.com/articles/theranos-has-struggled-with-blood-tests-1444881901?mg=id-wsj

      72

      http://www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive

      73

      См. примечание 42.

      74

      http://www.wsj.com/articles/u-s-regulator-bans-theranos-ceo-elizabeth-holmes-from-operating-labs-for-two-years-1467956064

      75

      http://www.forbes.com/sites/matthewherper/2016/06/01/from-4-5-billion-to-nothing-forbes-revises-estimated-net-worth-of-theranos-founder-elizabeth-holmes/#2bf9da702f29

      76

      http://www.wsj.com/articles/theranos-is-subject-of-criminal-probe-by-u-s-1461019055.

      77

      Rogers, E. M., Diffusion of Innovations (5th edn, New York: Free Press, 2003), 258.

      78

      Там же.

      79

      См. www.goruck.com и http://www.goruck.com/gr1-explained

      80

      Loewy, R., Never Leave Well Enough Alone (New York: Simon & Schuster, 1950), 325 – 331.

      81

      Там же.

      82

      https://www.netjets.com/AboutNetJets/Our-History/

      83

      https://www.netjets.com/why-netjets/Largest-Finest-Fleet

      84

      Похожий подход советует Тони Себа. См. примечание 43.

      85

      https://www.theguardian.com/business/2016/apr/18/dan-wagner-powa-technologies

      86

      http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4