Seamless. Sorman-Nilsson Anders

Seamless is his aspiration for the ultimate destination and it is a rich exploration of what it takes to achieve transformational change at a time of digital disruption and why putting your customers first will be essential for success.

      Danielle Bond, Marketing and Communications Leader, Aurecon

      In his third book, Seamless, Anders takes the reader on a global adventure from the shopping districts of Stockholm and Tokyo to the wine regions of France, as he weaves together his story of seamless transformation in a world of digital disruption. Whether we can design transitions (between the analogue and digital worlds) that are seamless, effortless and frictionless is a decisive factor for the future of technology and the success of business leaders and is one of the key question our futurist author asks of us. If you are a business leader, this book will help you prepare for the journey and transition your business into a world of change ahead.

      Don Sillar, Head of Sales, ANZ Wealth

      Seamless is the ultimate hero's guide to the entertainment, content and media landscape of tomorrow. Tomorrow's brands are those that seamlessly merge the digital and analogue channels to transform the user experience, powering brand preference and sentiment. A masterful Anders takes us on a visionary journey into this magical future.

      Mitchell Bowen, Managing Director, Aristocrat (Australia and New Zealand)

      In a world that feels increasingly full of both exponential disruption and opportunity, Seamless is a timely and thought provoking book. Anders has a unique ability to help us make more sense of the future and Seamless has that ability to sharpen our focus and make a difference to what we can influence.

      Matt Tapper, Managing Director, Global Markets, LION

      Anders, yet again, weaves a wonderful series of stories and images together to caste his futurist gaze over the complex landscape of digital challenges. Digital technologies provide us with the opportunity to re-imagine the customer experience in new and exciting ways. Seamless is a timeless ‘must read' for every leader trying to navigate this uncharted territory.

      Dr. Kristine Dery, Research Scientist, MIT Center for Information Systems Research

      In a provocative and clever style, Anders perfectly combines the art and science of looking into the future of brands, organisations and entire ecosystems. His unique, data-driven and complex perspectives challenge us to connect past, present and future in completely different ways than we are used to. As a reader you will gain insights that will challenge your traditional way of thinking about the marketplace and the future of products and services. This is a must read for out-of-the-box thinkers and leaders who are interested in a smart, informative and fun book.

      Ana Dutra, CEO, The Executives' Club of Chicago and best-selling author of Lessons in LeadershiT: detoxing the workplace

      As a futurist, you need not only look forward, but also backwards. Anders Sörman-Nilsson understands this well, and also points it out in his new, astonishing book on the balance between tradition and disruption, between analogue and digital, between staying at your core and reinventing yourself. Knowing and being a customer at George Sörman, I can luckily see that the transition to the future also for a family business is possible, if you dare to leave the comfort zone of today and travel to places far and frightening. No doubt much thanks to Anders' future understanding, based on great wisdom of the past and present.

      Ulf Boman, Future Strategist and partner of Kairos Future, Stockholm

      Sörman-Nilson provides a deeply personal and engaging, yet highly practical, case for pursuing the quest for seamless intimacy. With insightful examples tailored from a rich fabric of global business and social experience, this book shows us in great depth how we can weave the traditional analogue with the emergent digital to generate new products, services, markets, and even businesses for a more sustainable and enriching future.

      Richard Hall, Deputy Dean, Leadership and Executive Education, Monash Business School

      At LoyaltyOne we see how impactful digital disruption has been for brands and customer behaviour. We partner with thought leaders like futurist Anders Sörman-Nilsson to provide us with critical foresights into what customer transformation and loyalty looks like beyond the horizon. In his visionary quest to drive change, Anders shows us that tomorrow will be exponentially better than yesterday – for those that are willing to embrace the call to adventure.

      Bryan Pearson, President, LoyaltyOne, Alliance Data

      Anders' book is the thread between our safe, comfortable known world and the world of massive disruption. He has an elegant and educated approach to guiding us to glimpse a future of massive possibility. Change is one of those certainties in life. Anders' words provide a timeless, guiding pathway to the future.

      Shane Kempton, CEO, Professionals Real Estate Group

      In his new book, Seamless, Anders Sörman-Nilsson underlines why he is one of the leading contemporary thinkers about digital transformation. In this book he expertly weaves together a deeply personal account of his family business with sharp and insightful observations from across a wide range of leading firms and sectors to produce an expertly tailored guide to how individuals, brands and communities can leverage the power of digital. The core concept of seamlessness – combining empathetic human design with the new affordances of technology – is a powerful contribution to the debate.

      Nick Wailes, Associate Dean (Digital and Innovation), UNSW Business School

      Tradition and technology need to stand side-by-side in the future. In Seamless, futurist Anders Sörman-Nilsson vividly illustrates what can happen when technology and tradition collide, and illustrates how heritage brands and start-ups can successfully embark on a an adventurous future odyssey. A must-read!

      Erik Wilkinson, Global Sales Director, Eton of Sweden

      Innovation would lose its sense if there weren't smart minds being able to translate the ever changing and advancing technology to impacts on business and not least humans. Anders is one of those smart minds. Seamless will again be a masterpiece of exploring a new era by helping us understand it better through taking us on his journey, sharing his wealth of personal experiences and providing profound knowledge and great relevant examples.

      Steffen Lange, Director Customer Engagement & Commerce, SAP

      I believe in organisations being deeply committed to providing seamless customer journeys and personal transformation. I believe that both the successful brands and organisations of tomorrow are those that can truly partner with their clients and customers as a guide into a more meaningful and healthier future. Futurist Anders Sörman-Nilsson in this book provides the foresight and practical insight that transformational brands need in order to go on this quest.

      Matt Bennett, Head of Global Customer Management, Beiersdorf

      We must look to the future and focus on our client requirements, competitive pressures and solution design for what our clients will want and need tomorrow. The pace of change is relentless and the rate of digital transformation continues to accelerate. Anders challenges us to imagine this future and its implications and consequences for our clients, industry and our business and we need to listen and understand that we need one foot in the future and one in the present to win in this market.

      Andrew Briggs, Group Executive of Sales, Dimension Data Group

      Anders Sörman-Nilsson analyses historical patterns to provide an insightful interpretation of the future. Underlying his message is the importance of good old fashioned storytelling to engage customers and connect them to your brand. Seamless is a very thought-provoking read.

      Matt Lucas, Head of Content and Social Media, Australia Post

      Retail payments are undergoing massive transformation as we embrace contactless, mobile NFC, tokenisation and in-app payments in both the offline and online worlds. This will re-shape customer interaction with retailers, removing friction from the experience, creating seamless journeys and rendering payments invisible. As the customer navigates between