Справочник рекламного агента. Все современные технологии продажи рекламных услуг. Александр Назайкин

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      Подробнее см. в разделе «Как создать качественную услугу для рекламодателя».

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      При оценке способа изложения предложения можно ориентироваться на следующие среднеевропейские показатели: расходы на одно посещение клиента сотрудником внешней службы сбыта составляют примерно 150 долларов, расходы на почтовое отправление составляют около 1/100 средств, затрачиваемых на личное посещение.

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