Курс «Маркетинг и продажи промышленного оборудования». Модуль «Метод исторических аналогий в маркетинге». Станислав Львович Горобченко

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рациональных решений одним человеком или небольшой группой людей на основе анализа предприятия, отрасли и пр. Проблема особенно проявляется по мере роста размера и сложности предприятия или развития инноваций. В связи с этим возникает потребность в усовершенствованных методах и средствах управления. С этой проблемой непосредственно связан вопрос о том, какая информация нужна руководителю для принятия разумных решений.

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