Achieving Excellence in Fundraising. Группа авторов

Conclusion Discussion Questions Application Exercises CHAPTER SIXTEEN: MARKETING FOR STRATEGIC FUNDRAISING Marketing as the Linchpin A Quick Guide to Branding Gathering Information to Build Relationships Incorporating Market Research Storytelling: Making Authentic, Long‐Term Connections Conclusion Discussion Questions Application Exercises CHAPTER SEVENTEEN: INTEGRATING PRINCIPLES OF DONOR RELATIONS What Is Donor Relations? Gift Acknowledgment Expressing Gratitude Stewardship and Donor Relations Transparency, Accountability, and Trust Donor Relations in Times of Crisis Diversity, Equity, and Inclusion (DEI) Conclusion Discussion Questions Application Exercises

      13  PART FOUR: THE FUNDRAISING TEAM CHAPTER EIGHTEEN: FUNDRAISERS: STEWARDS OF PHILANTHROPY The Formalization of Fundraising Fundraisers and Their Work Fundraising as Art, Science, or Both? The Field's Challenges and Opportunities Conclusion Discussion Questions Application Exercises CHAPTER NINETEEN: FUNDRAISING PLANNING, MANAGEMENT, AND LEADERSHIP Management Leadership Power Fundraising Leadership during Times of Crisis Conclusion Discussion Questions Application Exercises CHAPTER TWENTY: ENGAGING THE BOARD FOR FUNDRAISING Recruiting Board Members Retaining Board Members Requesting Support from Board Members Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐ONE: WORKING WITH VOLUNTEER FUNDRAISERS Strategic Role and Value of Volunteer Fundraisers Volunteer Trends Volunteer Motivations Six Steps for Successful Volunteer Fundraiser Involvement Conclusion Discussion Questions Application Exercises

      14  PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE CHAPTER TWENTY‐TWO: THE ANNUAL GIVING PROGRAM All Gifts Matter Annual Giving Tools for Annual Fund Planning Annual Fund Concerns Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐THREE: CRAFTING COMPELLING APPEALS What Is a Compelling Appeal? Differentiating Appeals for Distinct Audiences Research‐Informed Strategies for Developing the Message Planning the Call to Action Deploying Effective Appeals Writing Ethical Appeals Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐FOUR: DEVELOPING DIGITAL FUNDRAISING STRATEGIES Managing Digital Content Strategy Crowdfunding