Название | Achieving Excellence in Fundraising |
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Автор произведения | Группа авторов |
Жанр | Экономика |
Серия | |
Издательство | Экономика |
Год выпуска | 0 |
isbn | 9781119763765 |
12 PART THREE: AN ORGANIZATIONAL FOUNDATION FOR FUNDRAISING CHAPTER ELEVEN: PREPARING THE ORGANIZATION FOR FUNDRAISING Capable Human Resources Comprehensive Planning A Commitment to Evaluation Fundraising Operational Requirements Connecting with the External Environment Conclusion Discussion Questions Application Exercise CHAPTER TWELVE: BUILDING A COMPREHENSIVE FUNDRAISING PROGRAM Development Planning and Communications The Fundraising Cycle The Four‐Legged Stool of Fundraising Donor Pyramid of Fundraising Strategies Conclusion Discussion Questions Application Exercises CHAPTER THIRTEEN: ARTICULATING A CASE FOR SUPPORT Defining Case for Support and Case Statement Preparing the Case for Support Key Information Components of a Case for Support Case Statements Tailored to the Audience and Supporting the Mission Conclusion Discussion Questions Application Exercises CHAPTER FOURTEEN: IDENTIFYING AND QUALIFYING POTENTIAL DONORS Introduction The Rosso Constituency Model The LAI Principle Qualifying Donors LIA, the Other Principle Prospective Donor Research Ethical Considerations Conclusion Discussion Questions Application Exercises CHAPTER FIFTEEN: BUDGETING AND EVALUATION IN FUNDRAISING Constructing the Fundraising Budget Creating the Fundraising Budget Evaluating Fundraising Programs with Measurement and Evaluation Tools Understanding Employee Time and the Fundraising Budget