Diversity and Inclusion Matters. Jason R. Thompson

wait another day to be paid fairly, but it is also not your fault. You do not have the authority to change salaries, but, trust me, you will be held accountable.

       The marketing ads look racist. This one happens all the time. Ask the people at H&M, Target, Dolce & Gabbana, or Estee Lauder just to name a few.⁷ Here, again, not every ad is given to the CDO for review and approval, but if an ad lands poorly, they will call on you to fix it. The skills you need here are relationship building, writing good apologies, and staying current on events.

       African American, Women, Latinx, or fill in the blank employees are not being promoted. There is a long list of companies that struggle in this space “For instance, at Google, only 2.6% of leadership and 2.4% of technical workers are Black. At Facebook, Black people make up only 3.1% of those in leadership roles and 1.5% of those in technical roles.”⁸ The lack of promotions is likely an indicator of a deeper problem, and one that has been going on before you started. It may not take that long to diagnose but putting in a solution never moves fast enough, and you will be put on the spot to fix it. The skills you will need are data analytics and relationship building.

Figure 1.2 Job Responsibilities of DE&I Officers.

There is a long and varied list of skills and abilities that a DE&I officer needs. Figure 1.2 is a snapshot of things I had to understand and address over my career, and I can assure you that the list here is far from complete.

      A day in the life of a DE&I professional is multi-dimensional. Many days I have started my morning with an unconscious bias training, taken meetings to support employees who may be experiencing discrimination, reviewed and edited press releases/social media postings, created an invitation for partnership with an external partner, supported a sales meeting, reviewed/edited a company policy, and ended the day by writing a blog post. In a single day, I've been a trainer, counselor, communications director, strategic partnership manager, salesperson, legal analyst, and writer.

Why DE&I Programs Fail

Despite the increase in diversity officers and good intentions, many companies are struggling to achieve their DE&I goals and to develop successful programs because they have been asked to do too much in too little time.

      I recently received a call from a person who had transitioned from the head of sales to CDO of a global company with more than 40,000 employees. The person had done very well as a sales director, but that experience did not prepare them to be the CDO. This person found me on LinkedIn and contacted me, needing my help. The opportunity to be CDO was a significant promotion, so I don't blame them for wanting the opportunity. Additionally, prior to the promotion, this person had worked to help move the company toward establishing a DE&I program. What they were finding out is that making the argument to company leaders to start a DE&I program and leading a DE&I program on a daily basis were two different things. I get a lot of calls like this from diversity officers who are struggling and don't know what to do on a regular basis. These calls come from high-profile companies, sports organizations, and technology companies.

      Without any background or experience, these individuals, who are otherwise very successful, simply did not know where to start. Some of these calls were from individuals who were overwhelmed, and they had not even been on the job a month. They had established the need for diversity, equity, and inclusion but did not know where to go from there. They needed a bridge. I introduced them to the CAPE process:

       Collect the demographic data.

       Analyze it.

       Plan development.

       Execute it.

      I explain to them that if you start with an overly broad generalization like “We need to recruit diverse candidates,” you will quickly become overwhelmed. Generally, most DE&I departments are not staffed nor designed to oversee every single hire. Overly broad goals will undermine your success.

Everyone has some understanding of DE&I, but that doesn't mean everyone knows how to do the job. Roughly half of S&P 500 companies employ a CDO, and 63% of those had been appointed or promoted to their roles within the past three years, according to a 2019 study by Russell Reynolds Associates.⁹

The short length of service is symptomatic of good intent but challenging situations. This is exacerbated by the fact that many of these diversity officers lack previous experience. They may have done very well in their previous non-diversity positions, but that doesn't always translate to successful execution of an impactful DE&I program.

A Fortune magazine article titled “Chief Diversity Officers Are Set Up To Fail”¹⁰ outlined some key reasons why CDOs are struggling to succeed. The article indicated that the majority of the CDOs were new to the role and often were given other responsibilities in addition to their diversity work. Also, they tended to have limited power over decisions that affected diversity in the company. A large majority of these CDOs did not even have access to the kind of data they needed to make a difference. Additionally, the CDOs reported that diversity, equity, and inclusion work ranked last in terms of perceived importance by company leaders. You can see how this would make it impossible to make any measurable gains in DE&I work (Figure 1.3).

The How: CAPE Foundation for Successful DE&I Programs

With all these challenges, there is a way forward. CAPE is an easy to use foundational tool based on a straightforward process (Figure 1.4).

      Let's look a little further into each step in the CAPE process:

      1 Collecting data is critical to having a successful program. Knowing what data to collect, and when, is critical to knowing if you are going in the right direction. At the end of the day, every chief diversity officer has to show numbers.

      2 Analyzing the data is equally important. Once you collect the right data, you will need to analyze it in a meaningful way across the organization in order to make an actionable plan with obtainable and reasonable goals.

      3 Plan. Having a plan based on the measurable DE&I data that outlines the challenges and opportunities of your organization will help you effectively manage your time and resources.

      4 Execute. After you build a plan on data, it is time to execute on your plan.Figure 1.3 Reasons DE&I Leaders Fail.Figure 1.4 The CAPE Process Overview. Source: Reproduced with permission of CAPE Inclusion Inc.

      5 Because you started with collecting data, you will be able to assess your progress, adjust if necessary, and measure your success – ROI.

      The CAPE process gives you and your company a previously unseen way forward. Chapters 2 through 6 will further explain each step in the CAPE process.

      KEY POINTS

       Good