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4 Antiaging and Skin Lightening Microbial Products

       Prabuddha Gupta, Ujwalkumar Trivedi, Mahendrapalsingh Rajput, Tejas Oza, Jasmita Chauhan, and Gaurav Sanghvi

       Department of Microbiology, Marwadi University, Rajkot, Gujarat, India

4.1 Introduction

      Cosmetics are products aimed to be applied to the human body for beautifying, promoting attractiveness, or as a cleansing agent without affecting the structure and function of the body [1]. Globally, the demand for cosmetic products has increased significantly. Five main segments, skincare, haircare, makeup, fragrances, and toiletries, make up the global cosmetic market. The diversity of these five segments works as a complementation to suffice the global consumer demand. It is estimated that internationally, the revenue from the cosmetic market will rise to $429.88 billion by 2022 with 4.3% of annual growth [2]. Globally, the cosmetics and personal care industry will receive significant profits. The segment of antiaging and skin lightening products has received the highest market value due to consumer awareness regarding environmental exposure and preserving a youthful appearance.

      The prevalent use of skincare and antiaging is getting associated with social prestige and environmental justice [3]. The belief and to follow the lighter skin has been rooted since ancient times. In South Asia, during colonial legacy times, it is believed that the white race people ruled over the dark [4]. In the context of skin‐related products, the developing nations are proving to be