Business Trends in Practice. Бернард Марр

Products Smarter Services Merging Smart Products and Services Notes CHAPTER 12: RIGHT TIME, RIGHT PLACE, RIGHT FOR YOU The Speed of Now Inspiring Examples of Personalized Services Personalization in Products Notes CHAPTER 13: SUBSCRIPTION AND SERVITIZATION Streaming/Content Services Technology as a Service Subscription Boxes Products with an Add-on Subscripton Notes CHAPTER 14: CUTTING OUT THE MIDDLEMEN Delving into the Direct-to-Consumer Trend DTC Products in Action The Blockchain Threat to Middlemen Service Providers The Contradiction That Is Reintermediation Notes CHAPTER 15: FROM B2C TO “ALL TO ALL” The Platform Business Model The Sharing Economy Is Here to Stay Platforms Versus Blockchain Tapping into the Crowd Notes CHAPTER 16: MORE IMMERSIVE EXPERIENCES Introducing the Experience Economy Inspiring Examples of Tangible and Digital Experiences In the Future, XR Could Create Even More Immersive Experiences Notes CHAPTER 17: CONSCIOUS CONSUMPTION The Rise of Conscious Consumption Conscious Food Consumption Eco-Friendly Examples from Other Industries Notes

      8  PART IV: RETHINKING HOW BUSINESSES ARE RUN CHAPTER 18: SUSTAINABLE AND RESILIENT OPERATIONS Rethinking Resilience for the Fourth Industrial Revolution Becoming a More Sustainable Business Sustainable Operations in Practice Notes CHAPTER 19: FINDING THE BALANCE BETWEEN HUMANS AND INTELLIGENT COBOTS The Amazing Capabilities of AIs and Intelligent Robots Examples of Automation in Practice The Future of Work: What Will Happen to All the Human Workers? Reskilling Employees for the Fourth Industrial Revolution Notes CHAPTER 20: FINDING AND KEEPING TALENT Finding and Attracting Talent in the Fourth Industrial Revolution Improving the Employee Experience Notes CHAPTER 21: ORGANIZING TO WIN From Hierarchical to Flatter, More Agile Organizational Structures Managing Performance in Flatter Organizations The New Hybrid Work Environment Notes CHAPTER 22: AUTHENTICITY Anatomy of an Authentic Business Authentic Leadership Notes CHAPTER 23: PURPOSEFUL BUSINESS Why Purpose Matters Finding (And Living) Your Purpose Compelling Examples of Purposeful Businesses Notes CHAPTER 24: CO-OPETITION AND INTEGRATION Supply chain integration Data Integration Co-Opetition: Co-Operating with Competitors Notes CHAPTER 25: NEW FORMS OF FUNDING Tapping into the Crowd with Crowdfunding Skipping the IPO Process: Initial Coin Offerings (ICOS) The Tokenization of Assets Creating a Special Purpose Acquisition Company (SPAC)