Зачем пиарщику линейка? Советы по измерению коммуникаций. Лилия Глазова

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Название Зачем пиарщику линейка? Советы по измерению коммуникаций
Автор произведения Лилия Глазова
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 2021
isbn 9785907470545
Зачем пиарщику линейка? Советы по измерению коммуникаций - Лилия Глазова
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при оценке публикаций в социальных сетях. Люди могут по-разному называть один и тот же бренд, а для обозначения продуктов использовать сленговые словечки (например, оболочку Mac OS в народе называют «макосей»).

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