John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedHTML5 und CSS3 für Dummies
Mit diesem Buch lernen Sie als Webdesigner die Vorteile von HTML5 und CSS3 kennen und gezielt einzusetzen, um einzigartige Webseiten zu gestalten, die sowohl funktional sind als auch optisch etwas zu bieten haben. Finden Sie heraus, welche Neuerungen HTML5 und CSS3 mit sich bringen und welche Designmoglichkeiten sie Ihnen bieten. Nutzen Sie HTML5, um Inhalte zu organisieren und strukturieren, und spielen Sie Video- und Audiodateien ab. Mit CSS3 verpassen Sie dem Layout dann den letzten Schliff: Animieren Sie Ubergange und Effekte, fugen Sie Schatten und Farbverlaufe hinzu und nutzen Sie Responsive Webdesign, um Ihre Seiten auch auf Smartphones und Tablets optimal darzustellen. Zusatzlich hat der Autor zahlreiche Tipps zu praktischen Online-Tools fur Sie, beispielsweise zum Erstellen von Grafiken oder Animationen, die Ihnen beim Webdesign sehr hilfreich sein konnen.
Brand Valued. How socially valued brands hold the key to a sustainable future and business success
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
JMP Connections. The Art of Utilizing Connections In Your Data
Achieve best-in-class metrics and get more from your data with JMP JMP Connections is the small- and medium-sized business owner's guide to exceeding customer expectations by getting more out of your data using JMP. Uniquely bifunctional, this book is divided into two parts: the first half of the book shows you what JMP can do for you. You'll discover how to wring every last drop of insight out of your data, and let JMP parse reams of raw numbers into actionable insight that leads to better strategic decisions. You'll also discover why it works so well; clear explanations break down the Connectivity platform and metrics in business terms to demystify data analysis and JMP while giving you a macro view of the benefits that come from optimal implementation. The second half of the book is for your technical team, demonstrating how to implement specific solutions relating to data set development and data virtualization. In the end, your organization reduces Full Time Equivalents while increasing productivity and competitiveness. JMP is a powerful tool for business, but many organizations aren't even scratching the surface of what their data can do for them. This book provides the information and technical guidance your business needs to achieve more. Learn what a JMP Connectivity Platform can do for your business Understand Metrics-on-Demand, Real-Time Metrics, and their implementation Delve into technical implementation with information on configuration and management, version control, data visualization, and more Make better business decisions by getting more and better information from your data Business leadership relies on good information to make good business decisions—but what if you could increase the quality of the information you receive, while getting more of what you want to know and less of what you don't need to know? How would that affect strategy, operations, customer experience, and other critical areas? JMP can help with that, and JMP Connections provides real, actionable guidance on getting more out of JMP.
Better Together. 8 Ways Working with Women Leads to Extraordinary Products and Profits
Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled. Women are one half of our species and over half of the earth’s population. There is no product or service women don’t buy. And yet, today only twenty-four women CEOs lead America’s Fortune 500 companies. If you survey the landscape of founders who’ve created the most successful companies of recent years, you will mostly find white males. Zuckerberg, Dorsey, Cheskey, Kalanick, Evan Spiegel—captains of Facebook, Twitter, Airbnb, Snapchat—revolutionary founders who have created massively valuable companies impacting billions. Does this mean that women don’t have great ideas, that women don’t build and lead great companies? The goal of Better Together is to provide managers, employees, CEOs, and board members a guide to build a sustainable robust female workforce at all levels.
The Leadership Contract. The Fine Print to Becoming an Accountable Leader
Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that—and this book provides a robust framework for stepping up and making the decision to lead. This new third edition has been updated, featuring a new foreword by Adecco CEO Alain Dehaze, new findings from the Global Leadership Accountability Study, and more insights to help you chart your own path to build strong leadership accountability at a personal and organizational level. Great leadership doesn’t happen by accident. It’s more than just being in charge; it’s a decision, an obligation and potentially your legacy. Mediocre is no longer good enough—in today’s business climate, organizations need stellar leadership. If you’re not exceptional, step up or step aside – this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else. Learn how a leadership contract is vital for truly accountable leadership Discover the mindset and practices needed to be a deliberate and decisive leader Communicate to inspire, motivate, and drive high performance Become the leader your organization needs today and into the future Leadership is not a birthright, not an accident, and not for everyone. It is the only differentiator between an organization’s success and failure, and it has been entrusted to you. Can you step up to the challenge? Can you execute strategy while inspiring peak performance, nurturing top talent, managing complexity, creating value, conquering uncertainty, and yes, developing new leaders? Put your name on the line—literally—by drawing up a contract for leadership accountability. The Leadership Contract provides a proven and practical framework used by companies and leaders around the world. Join them and take your leadership to next level.
Teach Yourself VISUALLY iPhone 8, iPhone 8 Plus, and iPhone X
Know your new iPhone from the inside-out with 900 color screen shots! Teach Yourself VISUALLY iPhone is your ultimate guide to getting the most out of your iPhone! Apple's graphics-driven iOS is perfect for visual learners, so this book uses a visual approach to show you everything you need to know to get up and running—and much more. Full-color screen shots walk you step-by-step through setup, customization, and everything your iPhone can do. Whether you are new to the iPhone or have just upgraded to the 7s, 7s Plus, or 8, this book helps you discover your phone's full functionality and newest capabilities. Stay in touch by phone, text, email, FaceTime Audio or FaceTime Video calls, or social media; download and enjoy books, music, movies, and more; take, edit, and manage photos; track your health, fitness, and habits; organize your schedule, your contacts, and your commitments; and much more! The iPhone is designed to be user-friendly, attractive, and functional. But it is capable of so much more than you think—don't you want to explore the possibilities? This book walks you through iOS visually to help you stay in touch, get things done, and have some fun while you're at it! Get to know iOS with 900 full-color screen shots Master the iPhone's basic functions and learn the latest features Customize your iPhone to suit your needs and get optimal performance Find the apps and services that can make your life easier The iPhone you hold in your hand represents the pinnacle of mobile technology, and is a masterpiece of industrial design. Once you get to know it, you'll never be without it. Teach Yourself VISUALLY iPhone is your personal map for exploring your new tech companion.
The Courage to Teach Guide for Reflection and Renewal
20th ANNIVERSARY EDITION The Courage to Teach Guide for Reflection & Renewal is a helpful companion to Parker J. Palmer's classic work on restoring identity and integrity to professional life. A superb resource for those who wish to extend their exploration of the ideas in The Courage to Teach, as individuals or part of a study group, the Guide provides practical ways to create «safe space» for honest reflection and probing conversations and offers chapter-by-chapter questions and exercises to further explore the many insights in The Courage to Teach. The bonus online content includes a 70-minute interview with Parker Palmer, in which Palmer reflects on a wide range of subjects including the heart of the teacher, the crisis in education, diverse ways of knowing, relationships in teaching and learning, approaches to institutional transformation, and teachers as «culture heroes.» Discussion questions related to the topics explored in the interview have been integrated into the Guide, giving individuals and study groups a chance to have «a conversation with the author» as well as an engagement with the text.
Digital @ Scale. The Playbook You Need to Transform Your Company
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Investing in Your 20s and 30s For Dummies
Start investing in your future now! Millennials have witnessed a miserable market during most, if not all, of their adult lives. But going forward, the opposite is more likely to be true. In order to build a retirement portfolio that is capable of covering expenses in your golden years, it's necessary to start saving while you're young. Many individuals realize the importance of investing early in life, but simply don't know where to begin. Investing in Your 20s & 30s For Dummies provides emerging professionals, like yourself, with the targeted investment advice that you need to establish your own unique investment style. Covering everything from the latest tax laws to new and improved investing funds, this latest edition helps you evaluate assets and manage risk to invest money wisely, and monitor your progress. Start building a nest egg for retirement Invest based on your own financial situation Understand investment lingo Have the confidence to manage your money for life Determine your investment timeline and goals There's no time like the present to start investing. So, get started today!
Personal Finance in Your 20s and 30s For Dummies
Create a solid pathway for financial success Millennials often confront greater difficulties—including economic uncertainty and student debt—than those who came before them. This new financial responsibility can be intimidating, and many people are unsure where to begin. Personal Finance in Your 20s & 30s For Dummies will help Millennials to be confident about managing their finances and get on a clear path toward financial security. Inside, trusted financial advisor Eric Tyson shows students and recent grads how to make smart financial decisions in order to pay off student loans, avoid any additional debt, and create a solid plan to ensure their financial success. From avoiding common money mistakes to making informed investment choices, Personal Finance in Your 20s & 30s For Dummies covers it all! Build a foundation through smart spending and saving Rent, buy, or sell a house File taxes the right way Protect your finances and identity in the digital world Get ready to forge your own path to financial security!