John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedGenealogy For Dummies
The fun way to research your family history Genealogy For Dummies, 8th Edition covers everything you need to know about starting a genealogical research project—including where and how to find information, how to communicate with other online genealogists, how to leverage social networking sites and apps, how to add digital images to your family tree, and how to build your own site for sharing information. It also explains the use of compiled genealogies, U.S. Census information, and public access catalogs. Brand new to this edition is content on how to conduct genealogical research on the road, and on how to take this research and integrate it into the data found at home. It also contains new information on DNA research and testing, new geocoding applications to record geographic data into a genealogical database, and other new technologies. The book covers which apps are worth your money, and how to get the most out of them. Use the latest tools to research family history Create your own site to showcase your family tree, digital images, and compiled genealogies Get access to free versions of Legacy Family Tree and Personal Ancestral Files Utilize both online and offline research techniques and tools Follow the clues to uncover your family's legacy—and have fun along the way!
Astronomy For Dummies
Your updated guide to exploring the night sky Do you know the difference between a red giant and a white dwarf? From asteroids to black holes, this easy-to-understand guide takes you on a grand tour of the universe. Featuring updated star maps, charts, and an insert with gorgeous full-color photographs, Astronomy For Dummies provides an easy-to-follow introduction to exploring the night sky. Plus, this new edition also comes with chapter quizzes online to help your understanding. For as long as people have been walking the earth, those people have looked up into the night sky and wondered about the nature of the cosmos. Without the benefit of science to provide answers, they relied on myth and superstition to help them make sense of what they saw. Lucky for us, we live at a time when regular folks, equipped with nothing more than their naked eyes, can look up into the night sky and gain admittance to infinite wonders. If you know what to look for, you can make out planets, stars, galaxies, and even galactic clusters comprising hundreds of millions of stars and spanning millions of light-years. Whether you're an amateur astronomer, space enthusiast, or enrolled in a first year astronomy course, Astronomy For Dummies gives you a reason to look into the heavens. Includes updated schedules of coming eclipses of the Sun and Moon and a revised planetary appendix Covers recent discoveries in space, such as water on the Moon and Pluto's demotion from «planet» status Collects new websites, lists of telescope motels, sky-watching guides, and suggestions for beginner's telescopes and suppliers Provides free online access to chapter quizzes to help you understand the content Ever wonder what's out there in the big ol' universe? This is the book for you!
GMAT For Dummies
Score higher on the GMAT If the thought of the GMAT gives you the jitters, this trusted test-prep guide is here to wash your worries away! Covering everything you can expect to encounter on exam day, GMAT For Dummies gives you the practical, time-tested guidance you need to conquer your fears, maximize your score, and get into the business school of your dreams. Designed to measure your mastery of verbal, mathematical, analytical, and writing skills, the GMAT serves as the gatekeeper of world-class graduate degrees in business, finance, management, accountancy, and economy. With this book and companion website as your guide, you'll find all the helpful tips and tricks you need to brush up on each section of the exam, chart your progress, and focus your study on the areas where you need more help. Includes a plain-English explanation of the test's format Provides reviews of foundational concepts for every section Offers complete explanations of every question type Includes two full-length practice tests in the book, plus three more online Even if the big day is just around the corner, GMAT For Dummies makes it faster and easier than ever to outsmart the competition and get on the road to acquiring that coveted MBA!
CRM For Dummies
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
Disciplined Entrepreneurship Workbook
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, «good enough» isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.
Marketing For Dummies
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Medicare For Dummies
Weave your way through the tangled web of Medicare Medicare for Dummies, 3rd Edition will help you navigate the complicated, often confusing maze of the Medicare system. In simple language, with clear step-by-step instructions, the book helps you determine how and when to enroll, avoid costly mistakes, and find a plan that is right for you and your family. Written byPatricia Barry, a nationally recognized authority on Medicare and Medicare Part D prescription drug coverage, this invaluable resource offers: • Tips on reducing out-of-pocket expenses • Guidance for knowing your rights and protections • Ways to choose the best policy for you With this definitive guide, you’ll get answers to the most common and not so common questions about Medicare, to get the most out of your coverage.
Influence Without Authority
Get what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their «currency,» and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application. Get what you need from the people who have it through mutual exchange Think in terms of interest, and pinpoint the «currencies» other people trade in Apply the Exchange Model across entire organizations to lead major change Learn practical real-world strategies for influencing those you do not control The ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before—getting results now means lateral cooperation, often across borders, time zones, organizations, and more. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.
Biology For Dummies
The ultimate guide to understanding biology Have you ever wondered how the food you eat becomes the energy your body needs to keep going? The theory of evolution says that humans and chimps descended from a common ancestor, but does it tell us how and why? We humans are insatiably curious creatures who can't help wondering how things work—starting with our own bodies. Wouldn't it be great to have a single source of quick answers to all our questions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology For Dummies answers all your questions about how living things work. Written in plain English and packed with dozens of enlightening illustrations, this reference guide covers the most recent developments and discoveries in evolutionary, reproductive, and ecological biology. It's also complemented with lots of practical, up-to-date examples to bring the information to life. Discover how living things work Think like a biologist and use scientific methods Understand lifecycle processes Whether you're enrolled in a biology class or just want to know more about this fascinating and ever-evolving field of study, Biology For Dummies will help you unlock the mysteries of how life works.
SketchUp For Dummies
Design almost anything in 3D with SketchUp Whether you've dabbled in drawing in 3D or are interested in learning the basics of design, SketchUp For Dummies makes it fast and easy to learn the ropes of a powerful, user-friendly tool to bring your design ideas to life. From creating a basic 3D model to showing off your work via 3D print or animation, this all-access guide pulls back the curtain on using SketchUp to do anything from redesigning your house to mocking up the next great invention. With an emphasis on usability, SketchUp has found very wide success as a tool even non-designers can use to make basic drawings. And now, thanks to the insight and expert tips from former SketchUp product director Aidan Chopra and co-author Rebecca Huehls, this easy-to-follow guide makes it more accessible than ever! Create buildings and components Alter the appearance of your model Tour your designs via SketchUp Get quick tips on troubleshooting If you're a designer with sketchy computer modeling skills, SketchUp For Dummies is the trusted reference you'll turn to again and again.