John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedSalesforce Marketing Cloud For Dummies
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Digital Wealth. An Automatic Way to Invest Successfully
Leverage algorithms to take your investment approach to the next level Digital Wealth: An Automatic Way to Invest Successfully reveals core investment strategies that you can leverage to build long-term wealth. More than a simple review of traditional investment strategies, this innovative text proffers digital investment techniques that are driven not by people but by algorithms. Supported by asset allocation research, the secrets shared in this forward-thinking book have underpinned cutting-edge investment firms as they integrate algorithm-based strategies. In addition to presenting key concepts, this groundbreaking resource explains how these concepts can give you an edge over the professionals on Wall Street through details regarding achieving financial security and meeting financial goals rooted in a firm foundation in behavioral finance, portfolio tilts, and modern portfolio theory. Investment strategies have evolved from one generation to the next, and the ability to leverage new digital tools calls for another overhaul of traditional investment concepts. Investment techniques implemented by algorithm rather than by human monitoring can, in some cases, prove more successful. The key to a balanced portfolio is understanding what these algorithm-based strategies are, and how to best use them. Explore insights from multiple Nobel Prize winning academics that can give your investment strategy an edge Consider how technology can open up powerful techniques to mainstream investors, including tax-loss harvesting and automated rebalancing Discuss how cost minimization and a strategic tax approach can boost your portfolio's compound growth Identify strategies that support the long-term growth of your wealth Digital Wealth: An Automatic Way to Invest Successfully is an essential text for sophisticated individual investors and investment consultants alike who want to explore how digital tools can bolster financial success.
Crisis Wasted?. Leading Risk Managers on Risk Culture
Effective risk management in today’s ever-changing world Crisis Wasted? Leading Risk Managers on Risk Culture sheds light on today’s risk management landscape through a unique collection of interviews from risk leaders in both the banking and investment industries. These interviews zero in on the risk culture of organisations, effective risk management in practice, and the sometimes paradoxical effects of new regulations and how they affect decision-making in financial organisations They offer genuine insight into regulatory processes and priorities and their implications for the stability of the global financial system. As trending topics in the risk management field, each of these subject areas is relevant to the work of today’s risk management professionals. In addition to the forward-focused text, this reference provides access to a wealth of premium online content. Risk management has become an area of focus for companies since the financial crises that shook the international community over the past decade, but, despite high levels of introspection and changes to key processes, many financial houses are still experiencing large losses. Understanding today’s risk environment can help you improve risk management tactics. Access essential information both in print and online Discover the most important topics in today’s risk management field Explore interviews with 1 risk management leaders Learn about ground-breaking recent innovations in risk management thinking Crisis Wasted? Leading Risk Managers on Risk Culture is an integral resource for professionals responsible for minimising organisational risk, as well as those who want to better understand the risk culture of today’s world.
Leading Through Language. Choosing Words That Influence and Inspire
Become a more effective leader—cut the jargon and say what you mean Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. Understand why jargon is reviled, yet ubiquitous Learn why «business speak» gets in the way of business Discover what kind of language influences and inspires others Convey ideas with clarity, energy, and conviction Approach all communication as an act of leadership Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Domino. The Simplest Way to Inspire Change
Leading change just got a whole lot easier. Think you need awe-inspiring visions, complicated plans, and fist-pounding speeches to inspire change? Think again. A rising tide of real leaders ranging from banking executives and heads of multinational manufacturers to hospital administrators and small business owners have discovered a surprisingly simple way to deliver steady results in spite of unrelenting change. Brimming with compelling stories and grounded in research, Domino: The Simplest Way to Inspire Change reveals two approaches to leading change: Change by Addition and Change by Decision. Disturbingly, Change by Addition is far less effective, but is used far more often. Until now. Luckily, Change by Decision is not only more effective it also requires less time and fewer resources—allowing ordinary managers to take their teams in exciting new directions. Understand how to free yourself and your team from the shackles of change by addition. Explore stories of real leaders in a multitude of industries to see how the Domino techniques apply in any situation Examine the leadership skills that inspire smart strategies and adaptive teams Execute plans quicker and easier by mastering the art of effective change leadership Domino: The Simplest Way to Inspire Change is a radically simple book that highlights a new approach for executing change and inspiring agility in the workplace.
Mastering Autodesk Maya 2016. Autodesk Official Press
Go from 'beginner' to 'expert' with this professional, tutorial-based guide to Maya 2016 Mastering Autodesk Maya 2016 is your professional hands-on coverage to getting the most out of Maya. If you already know the basics of Maya, this book is your ticket to full coverage of all Maya 2016's latest features, and showcases the tools and methods used in real-world 3D animation and visual effects. From modeling, texturing, animation, and effects to high-level techniques for film, television, games, and more, this book expands your skill set, and helps you prepare for the Autodesk Maya certification exam. Filled with challenging tutorials and real-world scenarios this book provides valuable insight into the entire CG production timeline. Take your Maya skills to the next level with step-by-step instruction and insight from the industry professionals. Learn professional techniques used in real-world visual effects Master Dynamics, Maya Muscle, Stereo Cameras, mental ray, and more Expand your skills with advanced techniques for cloth, fur, and fluids Understand everything you need to know for the Maya certification exam
Introducing Autodesk Maya 2016. Autodesk Official Press
Start modeling right away with this hands-on guide to learning Autodesk Maya 2016 Introducing Autodesk Maya 2016 is the official guide to the most popular and complex 3D application on the market. Building from the ground up, this book combines straightforward text with practical examples that make it easy to absorb the basics and start designing and animating your own digital models and scenes. The tutorials offer realistic challenges and clear explanations, laid out in fun, step-by-step lessons that help you gain confidence and learn by doing. You'll delve into CG and 3D core concepts and production workflows, then get right to work designing an animation of the solar system as you learn the interface and basic tools. As your modeling skills grow, you'll build a steam locomotive, a starfish, a table lamp, and much more as you learn to rig your model for animation, create fabric motion with nCloth, and add the lighting and effects that bring your scenes to life. The companion website features downloadable project files that help you see how the pros do it, and the book includes real-world examples from talented users who were beginners just like you. Master the Maya 2016 interface, menus, and plug-ins Begin building simple animations right away Explore modeling, rendering, animation, and cloth motion Add lighting, rendering, dynamics, simulations, and effects If you want to work like the pros, Introducing Autodesk Maya 2016 is the perfect primer for getting started.
Cultural Transformations. Lessons of Leadership and Corporate Reinvention
A Roadmap for Leadership and Cultural Transformation Throughout today's rapidly changing business world, top CEOs face two primary challenges: solving the leadership gap and creating a sustainable corporate culture. International leadership coach John Mattone and CEO magazine editor-in-chief Nick Vaidya unlock the keys to leadership development and cultural transformation through intimate interviews with fourteen CEOs from top organizations, including: Deloitte, Graybar, The North Face, HP Financial, Ovations Brands, Virtusa, and Bigcommerce. Culture was long thought to be merely a 'soft' resource in the corporate equation. However, more and more business leaders are beginning to recognize the necessity of culture when it comes to creating and sustaining long-term growth and change. What is the key to creating a strong business culture? Leadership. The best cultures start with CEOs who set the tone for the rest of the company, guiding others through the often difficult process of corporate transformation. You'll gain valuable insights, through experiences from the finest business minds, on how to introduce and sustain cultural change in your organization. Learn how successful CEOs came to realize their leadership potential Discover the key attributes that increase a leader's effectiveness Uncover your own leadership strengths and development needs Handle the primary obstacles to cultural transformation Address outdated mindsets and resistance to organizational change Mattone and Vaidya also draw upon their own extensive coaching and consulting experiences to provide a powerful and proven 6-Step Process for designing and implementing effective cultural transformations. This process enhances the other valuable tools in this comprehensive guide, so you can start building a positive organizational culture right away.
Unleashing Your Inner Leader. An Executive Coach Tells All
Leverage your brand of leadership for maximum results Unleashing Your Inner Leader: Executive Coach Tells All presents the premise that there is a powerful leader inside each of us. The focus is on real life exercises and case studies to help you discover, release, and leverage your inner leader: to reach heights in your career that you never thought possible. The book discusses the individual’s impact on the organization and which professional behaviors most frequently demonstrate leadership competencies. Conduct a “forensic intervention” to find out what is going awry in your professional development, or what has gone wrong in the past, and craft a strategy to overcome obstacles, gain unmistakable clarity about yourself, and focus your abilities to match organizational needs. Great leaders start their assessments from the inside out, and their passion is so strong that it permeates their organizations and builds the culture, regardless of rank. They inspire their teams by sharing the spotlight and encouraging coworkers to excel, operating with clean authenticity to maximize results. Unleashing Your Inner Leader helps you recognize where you fall on the leadership spectrum, and provides practical advice for shaping your brand of leadership to capitalize on your authentic capability and potential. You’ll find expert insight as an executive business coach guides you to: Evaluate your strengths, values, and personal impact to craft a vision for the world around you Discover what’s holding you back from maximum effectiveness Tap into your undiscovered potential, and inspire your team to excellence Recognize what it will take to move you and your organization to the next level It is often very difficult for leaders to see their own greatness, unlock it, and use it in a practical way to get results. Be the spark that ignites your team, and steer your own development toward becoming an impactful leader with Unleashing Your Inner Leader.
Derivatives Analytics with Python. Data Analysis, Models, Simulation, Calibration and Hedging
Supercharge options analytics and hedging using the power of Python Derivatives Analytics with Python shows you how to implement market-consistent valuation and hedging approaches using advanced financial models, efficient numerical techniques, and the powerful capabilities of the Python programming language. This unique guide offers detailed explanations of all theory, methods, and processes, giving you the background and tools necessary to value stock index options from a sound foundation. You'll find and use self-contained Python scripts and modules and learn how to apply Python to advanced data and derivatives analytics as you benefit from the 5,000+ lines of code that are provided to help you reproduce the results and graphics presented. Coverage includes market data analysis, risk-neutral valuation, Monte Carlo simulation, model calibration, valuation, and dynamic hedging, with models that exhibit stochastic volatility, jump components, stochastic short rates, and more. The companion website features all code and IPython Notebooks for immediate execution and automation. Python is gaining ground in the derivatives analytics space, allowing institutions to quickly and efficiently deliver portfolio, trading, and risk management results. This book is the finance professional's guide to exploiting Python's capabilities for efficient and performing derivatives analytics. Reproduce major stylized facts of equity and options markets yourself Apply Fourier transform techniques and advanced Monte Carlo pricing Calibrate advanced option pricing models to market data Integrate advanced models and numeric methods to dynamically hedge options Recent developments in the Python ecosystem enable analysts to implement analytics tasks as performing as with C or C++, but using only about one-tenth of the code or even less. Derivatives Analytics with Python – Data Analysis, Models, Simulation, Calibration and Hedging shows you what you need to know to supercharge your derivatives and risk analytics efforts.