John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedHow To Sell Your Way Through Life
TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS «No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales.» —Sharon Lechter, Coauthor of Think and Grow Rich: Three Feet from Gold; Member of the President's Advisory Council on Financial Literacy «These proven, time-tested principles may forever change your life.» —Greg S. Reid, Coauthor of Think and Grow Rich: Three Feet from Gold; Author of The Millionaire Mentor «Napoleon Hill's Think and Grow Rich and Laws of Success are timeless classics that have improved the lives of millions of people, including my own. Now, we all get the chance to savor more of his profound wisdom in How to Sell Your Way Through Life. It is a collection of simple truths that will forever change the way you see yourself.» —Bill Bartmann, Billionaire Business Coach and Bestselling Author of Bailout Riches (www.billbartman.com) Napoleon Hill, author of the mega-bestseller Think and Grow Rich, pioneered the idea that successful individuals share certain qualities, and that examining and emulating these qualities can guide you to extraordinary achievements. Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of Achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives. Hill breaks down concrete instances of how the Master Salesman seizes advantages and opportunities, giving you tools you can use to effectively sell yourself and your ideas. Featuring a new Foreword from leadership legend Ken Blanchard, this book is a classic that gives you one beautifully simple principle and the proven tools to make it work for you.
Value Optimization for Project and Performance Management
Discover the proven process for maximizing the potential value of any project. Showing readers how to apply value optimization techniques to project and performance management, dramatically increasing results and efficiency, Value Optimization for Project and Performance Management is written to compliment the Project Management Body of Knowledge, the guidance published by the Project Management Institute (PMI®), making it readily applicable for any project manager. Presents methodology applied with hundreds of clients across a range of industries Filled with practical facilitation and implementation tips Presents a cohesive theory, structured framework, and diverse toolset Walks you through the value optimization process, showing you how to transform the way a product or process is perceived Brimming with examples, Value Optimization for Project and Performance Management provides a link to a free software demo for you to get started in applying value optimization in your own organization. (PMI is a registered mark of Project Management Institute, Inc.)
Fixed Income Securities. Tools for Today's Markets
Fixed income practitioners need to understand the conceptual frameworks of their field; to master its quantitative tool-kit; and to be well-versed in its cash-flow and pricing conventions. Fixed Income Securities, Third Edition by Bruce Tuckman and Angel Serrat is designed to balance these three objectives. The book presents theory without unnecessary abstraction; quantitative techniques with a minimum of mathematics; and conventions at a useful level of detail. The book begins with an overview of global fixed income markets and continues with the fundamentals, namely, arbitrage pricing, interest rates, risk metrics, and term structure models to price contingent claims. Subsequent chapters cover individual markets and securities: repo, rate and bond forwards and futures, interest rate and basis swaps, credit markets, fixed income options, and mortgage-backed-securities. Fixed Income Securities, Third Edition is full of examples, applications, and case studies. Practically every quantitative concept is illustrated through real market data. This practice-oriented approach makes the book particularly useful for the working professional. This third edition is a considerable revision and expansion of the second. Most examples have been updated. The chapters on fixed income options and mortgage-backed securities have been considerably expanded to include a broader range of securities and valuation methodologies. Also, three new chapters have been added: the global overview of fixed income markets; a chapter on corporate bonds and credit default swaps; and a chapter on discounting with bases, which is the foundation for the relatively recent practice of discounting swap cash flows with curves based on money market rates. [FOR THE UNIVERSITY EDITION] This university edition includes problems which students can use to test and enhance their understanding of the text.
Fischer Black and the Revolutionary Idea of Finance
Praise for FISCHER BLACK AND THE REVOLUTIONARY IDEA OF FINANCE «The story of Fischer Black. . . . is remarkable both because of the creativity of the man and because of the revolution he brought to Wall Street. . . . Mehrling's book is fascinating.» —FINANCIAL TIMES «A fascinating history of things we take for granted in our everyday financial lives.» —THE NEW YORK TIMES «Mehrling's book is essential reading for anyone interested in the development of modern finance or the life of an idiosyncratic creative genius.» —PUBLISHERS WEEKLY «Fischer Black was more than a vital force in the development of finance theory. He was also a character. Perry Mehrling has captured both sides of the picture: the evolution of thinking about the pricing of risk and time, as well as the thinkers, especially this fascinating eccentric, who worked it out.» —ROBERT M. SOLOW, Nobel laureate and Institute Professor of Economics, Emeritus, Massachusetts Institute of Technology «Although I worked closely with Fischer for nine years at Goldman Sachs and clearly recognized both his genius and the breadth and originality of his ideas, until I read this book, I had only the vaguest grasp of the source of his inspiration and no understanding at all of the source of his many idiosyncrasies.» —BOB LITTERMAN, Partner, Kepos Capital «Perry Mehrling has done a remarkable job of tracing the intellectual and personal development of one of the most original and complex thinkers of our generation. Fischer Black deserved it: a charming and brilliant book about a charming and brilliant man.» —ROBERT E. LUCAS JR., Nobel laureate and Professor of Economics, The University of Chicago
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Seizing Power. The Grab for Global Oil Wealth
How oil volatility may lead to violence among oil powers The world supply of oil is running out. Meanwhile, the balance of oil power is shifting away from the United States and the Arab states toward national oil companies (NOCs) in Russia, China, and some emerging economies in Africa and South America. As developing countries seek a middle-class existence, their demand for oil grows exponentially, causing oil prices to spiral, turning some into international bullies. Until another fuel is found the world risks being at the mercy of these tyrants whose insatiable appetites for higher oil prices heighten competition and spur the threat of violence, domestic as well as global. In Seizing Power: The Grab for Global Oil Wealth, bestselling author Robert Slater: Profiles petroaggressors like Russia's Putin, Venezuela's Chavez, and IranÕs Ahmadinejad Describes how oil-rich outlaw nations are using a valuable natural resource as a weapon in global politics Warns that, as oil dwindles, these outlaw nations may turn upon one another in the fight for what oil is left Seizing Power clearly explains why oil is potentially toxic to world stability.
The Economic Indicator Handbook
This book provides a developer-level introduction along with more advanced and useful features of JavaScript. Coverage includes: JavaScript use with HTML to create dynamic webpages, language concepts including syntax and flow control statements variable handling given their loosely typed nature built-in reference types such as object and array object-oriented programing powerful aspects of function expressions Browser Object Model allowing interaction with the browser itself detecting the client and its capabilities Document Object Model (DOM) objects available in DOM Level 1 how DOM Levels 2 and 3 augmented the DOM events, legacy support, and how the DOM redefined how events should work enhancing form interactions and working around browser limitations using the tag to create on-the-fly graphics JavaScript API changes in HTML5 how browsers handle JavaScript errors and error handling features of JavaScript used to read and manipulate XML data the JSON data format as an alternative to XML Ajax techniques including the use of XMLHttpRequest object and CORS complex patterns including function currying, partial function application, and dynamic functions offline detection and storing data on the client machine techniques for JavaScript in an enterprise environment for better maintainability This book is aimed at three groups of readers: Experienced object-oriented programming developers looking to learn JavaScript as it relates to traditional OO languages such as Java and C++; Web application developers attempting to enhance site usability; novice JavaScript developers. Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.
Word 2016 For Professionals For Dummies
The most comprehensive guide to Microsoft Word 2016 If you're a professional who uses Word, but aren't aware of its many features or get confused about how they work best, Word 2016 For Professionals For Dummies answers all your burning questions about the world's number-one word processing software. Offering in-depth coverage of topics you won't find in Word 2016 For Dummies, this guide focuses on the professional's needs, giving you all you need to know not only do your job well, but to do it even better. As Microsoft continues to hone Word with each new release, new features are added beyond basic word processing. From using Word to create blog posts to importing data from Excel to expertly flowing text around objects, it covers the gamut of Word's more advanced capabilities—including those you probably don't know exist. Whether you're looking to use Word to build a master document, collaborate and share, publish an ebook, or anything in between, the thorough, step-by-step guidance in Word 2016 For Professionals For Dummies makes it easier. Discover neat Word editing tips and tricks to create complex documents Share documents and collaborate with others Format text, paragraphs, and pages like never before Add Excel charts and graphics to Word documents Create an ebook Essential reading for the Word power user who wants to be more productive and efficient at work, this handy guide gives you the boost to take your skills to the next level.
Electronics For Kids For Dummies
1,001 SAT practice questions—at your fingertips Setting your sights on college? Ready to take the SAT? Get a head start on a high score with 1,001 SAT Practice Questions For Dummies. Inside, you'll find 1,001 practice questions on everything you'll encounter on the SAT. All of the question types and formats are here, so you can study, practice, and increase your chances of scoring higher on the big day. Whether you're cramming on the go, pulling an all-nighter, or making useful time of study hall, 1,001 SAT Practice Questions For Dummies gives you the practice you need to prepare for that all-important exam day. So roll up your sleeves, put your nose to the grindstone, and get the confidence to perform your very best. Includes free, one-year access to practice questions online Offers 1,001 SAT practice questions—from easy to hard Tracks your progress, so you can see where you need more help and create your own question sets Provides detailed, step-by-step answers and explanations for every question Approach the SAT with confidence. Everything you need to succeed is a page away.
Employer Branding For Dummies
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.