John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedAARP The Scientific American Healthy Aging Brain. The Neuroscience of Making the Most of Your Mature Mind
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Scientific American and Scientific American Mind have good news about getting older! AARP The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.
The Scientific American Healthy Aging Brain. The Neuroscience of Making the Most of Your Mature Mind
Good news about getting older from Scientific American and Scientific American Mind The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.
How to Speak Money. The Language and Knowledge You Need Now
Do you speak money? You should. It is the world’s most important language. It’s spoken everywhere. Speaking—or at least understanding—this language allows you to follow the real conversations in politics, business, and at work. Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children. Everyone speaks it differently, with different dialects. Some are riskier than others. Some want to save their money; others want to see it grow. There is no one accent, but understanding the differences will make couples, business partners, and coworkers happier—and wealthier. Authors and CNN financial experts Ali Velshi and Christine Romans speak the global language of money and translate it every day for hundreds of thousands of viewers. And they are here to teach you, too. It’s easier to learn than you might think. Speaking money affects every area of your life. It’s more than simply your savings or the investments you may have. It involves the way you think about money, the way you teach your children about it, and the way you were taught about it yourself. It’s about the way you spend it, save it, invest it, use it, need it and want it. The book will: Shed light on the male and female spending and investing disparity Discuss emerging international economies Weigh the financial hurdle of student debt culminating in a successful job Explain how to budget wisely and build wealth Show how to plan appropriately for retirement How to Speak Money is an easy-to-read, practical book that helps readers become fluent in the world’s most universal language.
Swipe This!. The Guide to Great Touchscreen Game Design
Learn to design games for tablets from a renowned game designer! Eager to start designing games for tablets but not sure where to start? Look no further! Gaming guru Scott Rogers has his finger on the pulse of tablet game design and is willing to impart his wisdom and secrets for designing exciting and successful games. As the creator of such venerable games as God of War, the SpongeBob Squarepants series, and Pac-Man World, to name a few, Rogers writes from personal experience and in this unique book, he hands you the tools to create your own tablet games for the iPad, Android tablets, Nintendo DS, and other touchscreen systems. Covers the entire tablet game creation process, placing a special focus on the intricacies and pitfalls of touch-screen game design Explores the details and features of tablet game systems and shows you how to develop marketable ideas as well as market your own games Offers an honest take on what perils and pitfalls await you during a game's pre-production, production, and post-production stages Features interviews with established tablet game developers that serve to inspire you as you start to make your own tablet game design Swipe This! presents you with an in-depth analysis of popular tablet games and delivers a road map for getting started with tablet game design.
Pimp My Site. The DIY Guide to SEO, Search Marketing, Social Media and Online PR
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Your Successful Preschooler. Ten Skills Children Need to Become Confident and Socially Engaged
The latest research shows that children can be taught–at very early ages–the tools they need to become successful and connected to others. This new book offers parents and teachers the information they need to teach children the most effective ways to engage peers and make social interactions easier and more meaningful. Your Successful Preschooler: Shows how facilitated play can become an opportunity to improve your child's emotional connections with peers Teaches parents and educators how to foster growth in vocabulary and language during play, key ingredients to academic success Presents dozens of anecdotes with dialogues parents can use to teach children how to better relate to their peers Using the methods outlined in the book, parents and teachers can support activities that lead to a lifetime of social success and likeability that are crucial for every child's emotional stability.
No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.
The CompleteLandlord.com Ultimate Real Estate Investing Handbook
This book covers the entire cycle of becoming a successful real estate investor–providing detailed information on the Why's and, more importantly, the How's.Written in an accessible format, this book provides valuable information for first time real estate investors. Readers will find information on: Becoming a property investor, winning residential investment strategies; assembling your team; from offer to closing; how to work on fixer uppers; owning properties as a long term investment; flipping your property and all the business details necessary to invest.