John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedAdvanced Charting Techniques for High Probability Trading. The Most Accurate And Predictive Charting Method Ever Created
An all-star team of trading experts describe an array of proven charting techniques to bolster any portfolio *Purchase includes a 30-day free trial of Advanced Charting Platinum Selections software and generate returns of up to 3 percent per day.* There are over 175 recognized technical indicators that have been developed by traders, mathematicians and chartists to help traders make more accurate predictions about the price movements of individual securities, asset classes and the market as a whole. These technical indicators are never used alone but applied in various combinations. Developed and tested over many years by the authors, the highly reliable strategies described in this book combine a variety of charting techniques, which, when used in conjunction, have been shown to yield extremely accurate predictions about a stock's movements through the four cyclical phases of Birth, Momentum, Exhaustion and Death. You get powerful strategies, using a range of technical indicators, guaranteed to significantly improve your ability to more accurately—and profitably—time buy, hold and sell decisions The material in this book is currently required reading for the authors' prestigious Compound Stock Earnings (CSE) charting course Includes a special link to the main CSE website where you'll find a treasure trove of additional content, updates, and instructional videos and podcasts Provides valuable insights and information about the Covered Call approach to trading, a style about which Joseph R. Hooper is an internationally recognized expert
Collateral Damaged. The Marketing of Consumer Debt to America
Sometime in the 1970s and 1980s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. Collateral Damaged: The Marketing of Consumer Debt to America explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the «toxic securities» that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses – The Vibe is what every brand needs!
The Relationship Edge. The Key to Strategic Influence and Selling Success
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset–understand that personal relationships are vital to business success, both offline and online Ask the right questions–discover the common ground you share with others Do the right thing–be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.
Supply Chain as Strategic Asset. The Key to Reaching Business Goals
Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm. An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design Process for establishing your own supply chain strategy to build competitive advantage The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.
My Life in Leadership. The Journey and Lessons Learned Along the Way
In a clear and compelling voice, Frances Hesselbein delivers key leadership lessons. Tracing her own development as a leader, she narrates the critical moments that shaped her personally and professionally: from her childhood in Pennsylvania, to moving up from Girl Scout troop leader to Girl Scout CEO, to founding and leading the Leader to Leader Institute, to her friendships and experiences with some of the greatest leaders and thinkers of our time. Each chapter includes an inspirational story, a key lesson and how to apply it to daily life.
Eichmann's Jews. The Jewish Administration of Holocaust Vienna, 1938-1945
The question of the collaboration of Jews with the Nazi regime during the persecution and extermination of European Jewry is one of the most difficult and sensitive issues surrounding the Holocaust. How could people be forced to cooperate in their own destruction? Why would they help the Nazi authorities round up their own people for deportation, manage the 'collection points' and supervise the people being deported until the last moment? This book is a major new study of the role of the Jews, and more specifically the 'Judenrat' or Jewish Council, in Holocaust Vienna. It was in Vienna that Eichmann developed and tested his model for a Nazi Jewish policy from 1938 onwards, and the leaders of the Viennese Jewish community were the prototypes for all subsequent Jewish councils. By studying the situation in Vienna, it is possible to gain a unique insight into the way that the Nazi regime incorporated the Jewish community into its machinery of destruction. Drawing on recently discovered archives and extensive interviews, Doron Rabinovici explores in detail the actions of individual Jews and Jewish organizations and shows how all of their strategies to protect themselves and others were ultimately doomed to failure. His rich and insightful account enables us to understand in a new way the terrible reality of the victims' plight: faced with the stark choice of death or cooperation, many chose to cooperate with the authorities in the hope that their actions might turn out to be the lesser evil.
Dethroning the King. The Hostile Takeover of Anheuser-Busch, an American Icon
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the «King of Beers» was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.
The Power of Gold. The History of an Obsession
The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financial environment….Peter Bernstein was reluctant to project the story of gold into the future. But to me his message was clear. Yes, gold will be with us, valued not only for its intrinsic qualities but as a last refuge and store of value in turbulent times. But its days as money, as a means of payment and a fixed unit of account are gone. —From the New Foreword by Paul Volcker This bestselling book reveals a record of human nature in the ubiquity of gold with a new foreword by Paul Volcker In this exciting book, the late Peter L. Bernstein tells the story of history's most coveted, celebrated, and inglorious asset: gold. From the ancient fascinations of Moses and Midas through the modern convulsions caused by the gold standard and its aftermath, gold has led many of its most eager and proud possessors to a bad end. And while the same cycle of obsession and desperation may reverberate in today's fast-moving, electronically-driven markets, the role of gold in shaping human history is the striking feature of this tumultuous tale. Such is the power of gold. Whether it is Egyptian pharaohs with depraved tastes, the luxury-mad survivors of the Black Death, the Chinese inventor of paper money, the pirates on the Spanish Main, or the hardnosed believers in the international gold standard, gold has been the supreme possession. It has been an icon for greed and an emblem of rectitude, as well as a vehicle for vanity and a badge of power that has shaped the destiny of humanity through the ages. Discusses the beginnings of gold as something with magical, religious, and artistic qualities and follows its trail as we progress to the invention of coinage, the transformation of gold into money, and the gold standard Other bestselling books by the late Peter Bernstein: Against the Gods, Capital Ideas, and Capital Ideas Evolving Contemplates gold from the diverse perspectives of monarchs and moneyers, potentates and politicians, men of legendary wealth and others of more plebeian beginnings Far more than a tale of romantic myths, daring explorations, and the history of money and power struggles, The Power of Gold suggests that the true significance of this infamous element may lie in the timeless passions it continues to evoke, and what this reveals about ourselves.
China Versus the West. The Global Power Shift of the 21st Century
China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the «old» developed economies of the West: mainly the US, Europe and Japan. The reader can clearly see in what areas and to what extent China has become the world leader, in what areas it is catching up and in what areas the West retains its superiority and has a chance to strengthen it further. At the same time, I. Tselichtchev unveils a breath-taking story of the global economy and business in the brave new world which is non-"West-led" and where major growth dynamics are coming from large emerging economies. A radically changing economic environment requires new government policies and business strategies. The book contains many valuable suggestions and ideas. Using his own analytical framework, the author presents a set of options and alternatives for Western businesses in the wake of China's production and export offensive. The book provides a uniquely sharp and thought-provoking analysis of the factors behind the global crisis of 2008-2009, largely different from what we see in other publications, and examines its implications for the global power balance. I. Tselichtchev vividly shows that it was not global, but Western crisis of a structural character which drastically changed the China-West power balance in the former's favor. He provides strong arguments showing that today's China is structurally and macro-economically stronger than most countries of the West. This leads him to rethinking the very essence of the Chinese model of capitalism and to its new definition. He expresses unconventional, sometimes controversial, but well-founded views about China's problems and weaknesses and the prospects for its political evolution. The book ends with invaluable insights into China's unique role in the world economic history, the essence of the non-"West-led" multipolar world and the positions of its major players. Arguing that from now on no single country will be ever able to «rule the world», it shows new opportunities dynamic China is opening for the West. Thoroughly analyzing and discussing a wide range of the key, often complicated issues which are now in the focus of the world's attention, the book remains very reader-friendly. It is written in the form of an unconstrained dialogue with the reader, containing a lot of the author's on-the-spot impressions, interesting facts, remarks and quotations. China Versus the West is a must reading for everyone who wants to know more about the global developments, China and the West, and also, perhaps, to get valuable inputs and hints to find his or her own place in today's new world. It is highly recommended for policy-makers, business people, academics, analysts and journalists. It is a valuable source for professors and students of the universities and business schools.