John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedEffective Telephone Fundraising. The Ultimate Guide to Raising More Money
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call «scripts», Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a «road map/chart» for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.
The Buckets of Money Retirement Solution. The Ultimate Guide to Income for Life
Investors, shell-shocked by the «Great Recession» of 2008-2009, are looking for answers, for something fresher than the old 'buy-and-hold' mantra. They hunger for stability, yet yearn for growth to rejuvenate their battered portfolios. Ray Lucia's The Buckets of Money Retirement Solution: The Ultimate Guide to Income for Life provides just that—a reassuring and scientifically proven strategy that gives investors both growth and income. Lucia, a Certified Financial Planner who's helped thousands of people invest more than $2 billion, explains how to spend down 'safe' buckets (containing, for example, Treasuries, CDs, bonds), while leaving a riskier bucket (real estate, stocks and alternative investments) to grow long-term. This strategy shields investors from the short-term ups and downs of the market. And it gives them the courage and discipline to stay invested no matter what the future holds. Written in a breezy, accessible style and loaded with tons of examples and clear, specific calculations, the book explains how to set your financial goals, divvy up your money accordingly, and then invest intelligently. With this book as your guide, readers will learn how to achieve both income and growth while at the same time reducing risk. «All in all,» Lucia writes, «this plan is akin to a sports car that seats six, approximating the best of both worlds. In this case by being a conservative strategy that’s also growth-oriented.» Almost every kind of investment—stocks, bonds, commodities, real estate—plunged in the past year or two, turning off millions of investors who'd been planning for and counting on a reasonably comfortable retirement. These retirees or near-retirees need solutions … something fresher than the old 'buy-and-hold' mantra. Yet here's what they hear from the financial-services industry: Set up an asset-allocation model, then take a systematic withdrawal to support your retirement … remembering, of course, to rebalance the accounts to remain in sync with the model. Wrong! That maximizes the advisors' fees but doesn't protect the investors' assets during the tough times.
Dividends Still Don't Lie. The Truth About Investing in Blue Chip Stocks and Winning in the Stock Market
A timely follow-up to the bestselling classic Dividends Don't Lie In 1988 Geraldine Weiss wrote the classic Dividends Don't Lie, which focused on the Dividend-Yield Theory as a method of producing consistent gains in the stock market. Today, the approach of using the dividend yield to identify values in blue chip stocks still outperforms most investment methods on a risk-adjusted basis. Written by Kelley Wright, Managing Editor of Investment Quality Trends, with a new Foreword by Geraldine Weiss, this book teaches a value-based strategy to investing, one that uses a stock's dividend yield as the primary measure of value. Rather than emphasize the price cycles of a stock, the company's products, market strategy or other factors, this guide stresses dividend-yield patterns. Details a straightforward system of investing in stick-to-quality blue-chip stocks with reliable dividend histories Discusses how to buy and sell when dividend yields instruct you to do so Investors looking for safety and transparency will quickly discover how dividends offer the yields they desire With Dividends Still Don't Lie, you'll gain the confidence to make sophisticated stock market decisions and obtain solid value for your investment dollars.
The Most Successful Small Business in The World. The Ten Principles
A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World! Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries Free Webinar with Gerber for book purchasers Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World…Michael E. Gerber will show you exactly how to do it.
China Fast Forward. The Technologies, Green Industries and Innovations Driving the Mainland's Future
Will China Surpass the United States as an innovation nation? China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. However, omnipresent government intervention, environmental degradation, natural resource exhaustion, and other issues threaten to derail China’s rise to superpower status. As the country meets global challenges on a scale that few nations can match, China Fast Forward takes a look at what lies ahead and why China’s success is important to us all. In this book, Bill Dodson explores China's reincarnation from a closed, agrarian nation into a modern, high-tech superpower bent on literally cleaning up its act. Presents an on-the-ground survey and analysis of China's renewable and clean energy sector that identifies the kinds of projects and technologies Chinese enterprises and local governments are hungry for Includes a discussion on how successful Chinese companies are developing their brands to go head-to-head with the world’s best-known companies Discusses how central government conflicts of interest are actually foiling corporate and official drives to innovation across a range of sectors Taking a look inside China's march toward becoming a sustainable superpower through innovation, China Fast Forward presents a balance sheet of the country's technological and social progress on its path to becoming a world leader.
The Secrets of My Success. The Story of Boost Juice, Juicy Bits and All
Janine Allis explains how she grew Boost Juice bars into a global phenomenon. How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia’s hottest entrepreneur tells the inside story of the growth of Boost Juice, including her personal journey from housewife with no formal business training to successful entrepreneur. Along the way, she discovered the 30 business and leadership tips she calls her ‘recipes for success’. The Secrets of My Success also explores how Allis’s personal philosophy based on a love for life has brought the company loyal customers and created satisfied, dedicated employees. The perfect guide for budding entrepreneurs to reject the traditional wisdom that the only way to succeed in business is with a business degree An inside look at the successful management and leadership philosophy of one of Australia’s greatest entrepreneurs Includes a full-colour photo insert section. For today’s entrepreneur looking for non-traditional paths to extreme success, The Secrets of My Success offers practical business and leadership wisdom combined with Allis’s own compelling personal story.
The Ultimate Suburban Survivalist Guide. The Smartest Money Moves to Prepare for Any Crisis
From the investment experts at Weiss Research, the ultimate guide to preparing for and profiting during a disaster of any kind Life is unpredictable. Economic and natural disasters can happen anytime and anywhere. The Ultimate Suburban Survivalist Guide: The Smartest Money Moves to Prepare for Any Crisis describes the simple things people can do today to prepare for anything and everything that life might throw at them tomorrow. It also offers comprehensive advice on how to profit during a market collapse, energy crisis, or natural disaster. The guide Explains how to invest in today's new, more turbulent financial landscape Reveals what can be used as money should the dollar lose its value How to cut home energy costs, and why it's prudent to stock up on supplies in preparation for natural disasters Panicking during a disaster won't solve anything. Be prepared for any number of potential economic calamities and natural disasters with The Ultimate Suburban Survivalist Guide.
One Piece of Paper. The Simple Approach to Powerful, Personal Leadership
A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo's popular «Leadership Maxims» training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one's personal leadership philosophy. Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential. Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives Explains and applies four basic aspects of leadership: leading yourself, leading the thinking, leading your people, and leading a balanced life Generates a foundational document that serves as a touchstone for leaders and their teams Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.
Red-Blooded Risk. The Secret History of Wall Street
An innovative guide that identifies what distinguishes the best financial risk takers from the rest From 1987 to 1992, a small group of Wall Street quants invented an entirely new way of managing risk to maximize success: risk management for risk-takers. This is the secret that lets tiny quantitative edges create hedge fund billionaires, and defines the powerful modern global derivatives economy. The same practical techniques are still used today by risk-takers in finance as well as many other fields. Red-Blooded Risk examines this approach and offers valuable advice for the calculated risk-takers who need precise quantitative guidance that will help separate them from the rest of the pack. While most commentators say that the last financial crisis proved it's time to follow risk-minimizing techniques, they're wrong. The only way to succeed at anything is to manage true risk, which includes the chance of loss. Red-Blooded Risk presents specific, actionable strategies that will allow you to be a practical risk-taker in even the most dynamic markets. Contains a secret history of Wall Street, the parts all the other books leave out Includes an intellectually rigorous narrative addressing what it takes to really make it in any risky activity, on or off Wall Street Addresses essential issues ranging from the way you think about chance to economics, politics, finance, and life Written by Aaron Brown, one of the most calculated and successful risk takers in the world of finance, who was an active participant in the creation of modern risk management and had a front-row seat to the last meltdown Written in an engaging but rigorous style, with no equations Contains illustrations and graphic narrative by renowned manga artist Eric Kim There are people who disapprove of every risk before the fact, but never stop anyone from doing anything dangerous because they want to take credit for any success. The recent financial crisis has swelled their ranks, but in learning how to break free of these people, you'll discover how taking on the right risk can open the door to the most profitable opportunities.
Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read
Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck Bauer's unique personal experience as a highly successful salesman turned sales coach. You'll connect with his methodology, proven by salespeople in every industry, to distinguish yourself, build your sales skills, and win deals again and again. Each chapter focuses on one important quality of salesmanship enabling you to actualize your potential as a prosperous seller Includes tips for mastering sales presentations, phone pitches, customer objections, and closing strategies Learn how to market yourself shamelessly, close sales according to your clients' dominant personality styles, and make prospects chase you Author is a nationally recognized sales trainer and coach Sales Mastery gives you the toolset to break away from the pack to be the sales leader you always wanted to be… and reap the bigger commission checks that result!