John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedGetting Started in Currency Trading. Winning in Today's Forex Market
An accessible introduction to trading currencies While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource-written for both newcomers and those with some Forex experience-puts trading world currencies in perspective, and shows you exactly what it takes to make it in this field. Guides you through the process of opening your own account as well as the actual placing and managing of currency orders Offers specific trading strategies and tactics A companion Web site will provide updates on brokers and FOREX services; an author's Blog will answer your questions about all aspects of trading Includes a new chapter on Forex trading platforms The often confusing FOREX calculations are reduced to handy computer-side tables On the heels of the recent market crash, this fully revised Third Edition is filled with in-depth insights and practical advice that takes into account all of the recent changes in the currency market and shows you how to profit from them.
Purple Chips. Winning in the Stock Market with the Very Best of the Blue Chip Stocks
How to make money investing in high-quality, low-risk stocks Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.
Successful Marketing Strategies for Nonprofit Organizations. Winning in the Age of the Elusive Donor
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
The Real Retirement. Why You Could Be Better Off Than You Think, and How to Make That Happen
Straight Talk and solid retirement advice for all Canadians In the face of government changes, financial market volatility, and an aging workforce, Canadians are understandably concerned about the impact on their finances and their future retirement. This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings. Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it.
The Flaw of Averages. Why We Underestimate Risk in the Face of Uncertainty
A must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty and risk. Yet every day we base our personal and business plans on uncertainties, whether they be next month’s sales, next year’s costs, or tomorrow’s stock price. In The Flaw of Averages, Sam Savageknown for his creative exposition of difficult subjects describes common avoidable mistakes in assessing risk in the face of uncertainty. Along the way, he shows why plans based on average assumptions are wrong, on average, in areas as diverse as healthcare, accounting, the War on Terror, and climate change. In his chapter on Sex and the Central Limit Theorem, he bravely grasps the literary third rail of gender differences. Instead of statistical jargon, Savage presents complex concepts in plain English. In addition, a tightly integrated web site contains numerous animations and simulations to further connect the seat of the reader’s intellect to the seat of their pants. The Flaw of Averages typically results when someone plugs a single number into a spreadsheet to represent an uncertain future quantity. Savage finishes the book with a discussion of the emerging field of Probability Management, which cures this problem though a new technology that can pack thousands of numbers into a single spreadsheet cell. Praise for The Flaw of Averages “Statistical uncertainties are pervasive in decisions we make every day in business, government, and our personal lives. Sam Savage’s lively and engaging book gives any interested reader the insight and the tools to deal effectively with those uncertainties. I highly recommend The Flaw of Averages.” —William J. Perry, Former U.S. Secretary of Defense “Enterprise analysis under uncertainty has long been an academic ideal. . . . In this profound and entertaining book, Professor Savage shows how to make all this practical, practicable, and comprehensible.” —Harry Markowitz, Nobel Laureate in Economics
Beyond The Call. Why Some of Your Team Go the Extra Mile and Others Don't Show
Why some team members go the extra mile while others don't–and how to get more out of everyone Business leaders know that some members of their teams go above and beyond while others get by doing the bare minimum. The question on everyone's lips is how to turn every member of your organization into a top performer. Beyond the Call uses case studies, the real-world stories of real managers, and groundbreaking research from NYU's Stern School of Business, to answer important questions about performance and offer real solutions for building high-performing organizations and teams. This book will show you how to coax every member of you team to do more, leaving behind mediocrity for excellence. 'Beyond the Call addresses a topic that goes to the very heart of what makes organisations successful in the 21st Century…this book provides a useful framework to help managers understand more about the discretionary effort. Beyond the Call outlined discretionary effort principles that all managers should benefit from adopting' Jonathan Emms, Head of Primary Care, Country Lead, Pfizer UK
What's Stopping You?. Why Smart People Don't Always Reach Their Potential and How You Can
A practical guide to attacking the most common of phobias: fear of failure A practical guide to attacking the most common of phobias: fear of failure Since its publication in 2011, What's Stopping You? has offered readers a hard look at the quality of their careers and personal lives. For those who'd give themselves a solid «C+», this brutally honest guide to taking stock also offers the keys to self-improvement. By dismantling the fear inhibiting all achievement—fear of failure—author Robert Kelsey offers a set of seven steps designed to help readers map out their actions, and attain what once seemed elusive milestones. Written for the frustrated underachiever or anyone who feels like one, this unique book addresses can the real obstacles hindering both professional and personal growth. Includes a new chapter with tactics for overcoming a fear of failure Explores methods for dealing with different types of people in a host of situations, such as getting a new job, pitching for new work, making presentations, or communicating clearly in an argument With a Foreword by one of Britain's most successful businessman, Luke Johnson, this unique handbook to overcoming the most basic of fears is a must for anyone who would like to upgrade the quality of their life.
The Stress Effect. Why Smart Leaders Make Dumb Decisions--And What to Do About It
Reveals the powerful and undermining effects of stress on good decision making-and what leaders can do about it The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions-as seen in the recent corporate scandals that rocked the business world-the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure: when leaders' stress levels become sufficiently elevated-whether in the boardroom or on the front line of a manufacturing process-their ability to effectively use their emotional intelligence and cognitive ability in tandem to make wise decisions is significantly impaired. Until now, experts have argued that increasing your emotional intelligence will help you cope with and manage stress. This book suggests that stress actually blocks access to your emotional intelligence as well as your cognitive ability, two critical components in the decision-making process. This book Shows how stress adversely affects the performance of even the most savvy leaders Reveals the truth about one of the prime factors behind the current failure of leadership Offers a solid prescription for building a «stress resilient system» and arms leaders with best practices for managing specific stressors that take the biggest toll on decision making Is written by an award-winning organizational psychologist and leadership consultant whose clients include a roster of Fortune 500 companies A groundbreaking and insightful resource for leaders, The Stress Effect reopens the dialogue on stress, its effect on decision making, and what to do about it.
The E-Myth Attorney. Why Most Legal Practices Don't Work and What to Do About It
The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.
Fraud in the Markets. Why It Happens and How to Fight It
A dramatic look at fraud's role in our financial markets-and how you can protect yourself Fraud In the Markets reveals the critical role fraud played in the global financial crisis-even as many of the perpetrators continue to go unpunished. Shedding light on the reckless conduct of the former senior executives at major Wall Street firms such as Lehman Brothers, Bear Stearns, Merrill Lynch and others just before their collapse, this timely book shows how the culture of «anything goes» on Wall Street fueled the innovation of exotic but deadly asset-backed securities. A frank insider look at the most dramatic economic and business headlines in recent memory, you will find revealing discussion of The egregiously fraudulent lending practices that engulfed the entire US mortgage industry The brazenly deceptive marketing of asset-backed securities A road map to prevent similar disasters from recurring Fraud in the Markets offers forward-looking advice, with practical guidelines for protecting yourself and your company from various forms of fraud that were found to have played a role in the current economic and financial crisis.