John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Hedge Fund Fraud Casebook
An in-depth, well-researched look at 100 hedge fund frauds Compared to mutual funds, hedge funds are the James Bonds of the marketplace. They have been relatively unfettered by government regulation, and they play bigger games, take bigger risks, use unorthodox methods, and have the power to capture the public imagination in a way that their lesser counterparts have difficulty approaching. At once fascinating and startling, The Hedge Fund Fraud Casebook provides readers with a broad knowledge of hedge fund regulation through a look at the first 100 cases of proven fraud at hedge funds. Compiling concrete data on cases of hedge fund fraud, The Hedge Fund Fraud Casebook provides you with a factual foundation for assessing this difficult area of risk. First comprehensive survey of hedge fund fraud including 100 chronological fraud cases Includes descriptions of each case, diagram of the player interaction, and tables detailing monies recovered, fines paid, prison terms, and professional sanctions Useful for both individual and professional investors, particularly given the last eighteen months of fraud and mismanagement among leading financial professionals and companies The Hedge Fund Fraud Casebook provides a hedge fund professional's look at fraud and can help you prevent or avoid similar frauds in the future. It's a vital resource for any hedge fund manager or investor.
Visual Social Marketing For Dummies
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
Running a Great Meeting In a Day For Dummies
Get the know-how to run a productive meeting—in a day! Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards. Put together a productive meeting in a timely fashion Tips on running a virtual meeting The best ways to follow up after a meeting This e-book also contains links to an online component at dummies.com that extends the topic into step-by-step tutorials and other ???beyond the book??? content.
Giving a Presentation In a Day For Dummies
Get the know-how to give a knockout presentation—in a day! Giving a Presentation In a Day For Dummies gives you a quick and easy rundown of the key points of presenting to an audience, including defining a purpose, organizing a message, using humor and body language, and overcoming anxiety. Fast and proven tips for delivering an effective presentation Shows you how to communicate your vision to an audience A more focused and readable resource than a bulky book The e-book also links to an online component at dummies.com that extends the topic into step-by-step tutorials and other «beyond the book» content.
What You Need to Know about Economics
George Buckley & Sumeet Desai: What You Need To Know About Economics Economics Matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics? Find out: What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better. Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials… Fast.
Is China Buying the World?
China has become the world's second biggest economy and its largest exporter. It possesses the world's largest foreign exchange reserves and has 29 companies in the FT 500 list of the world's largest companies. ‘China's Rise' preoccupies the global media, which regularly carry articles suggesting that it is using its financial resources to ‘buy the world'. Is there any truth to this idea? Or is this just scaremongering by Western commentators who have little interest in a balanced presentation of China's role in the global political economy? In this short book Peter Nolan – one of the leading international experts on China and the global economy – probes behind the media rhetoric and shows that the idea that China is buying the world is a myth. Since the 1970s the global business revolution has resulted in an unprecedented degree of industrial concentration. Giant firms from high income countries with leading technologies and brands have greatly increased their investments in developing countries, with China at the forefront. Multinational companies account for over two-thirds of China's high technology output and over ninety percent of its high technology exports. Global firms are deep inside the Chinese business system and are pressing China hard to be permitted to increase their presence without restraints. By contrast, Chinese firms have a negligible presence in the high-income countries – in other words, we are ‘inside them' but they are not yet ‘inside us'. China's 70-odd ‘national champion' firms are protected by the government through state ownership and other support measures. They are in industries such as banking, metals, mining, oil, power, construction, transport, and telecommunications, which tend to make use of high technology products rather than produce these products themselves. Their growth has been based on the rapidly growing home market. China has been unsuccessful so far in its efforts to nurture a group of globally competitive firms with leading global technologies and brands. Whether it will be successful in the future is an open question. This balanced analysis replaces rhetoric with evidence and argument. It provides a much-needed perspective on current debates about China's growing power and it will contribute to a constructive dialogue between China and the West.
Android Development with Flash. Your visual blueprint for developing mobile apps
The visual guide to developing for one of the world’s hottest new mobile platforms, the Android OS The Android operating system works on phones that combine a camera, Web browser, e-mail, GPS, and mapping tool into a single accessible pocket-sized unit, and can function on computers, as well. Aimed at visual learners and packed with hundreds of screen shots, this guide brings Flash developers up to speed on the necessary factors to take into account when developing for this touch-based, mobile platform. Experienced Flash developer Julian Dolce escorts you through the process of creating applications for the Android OS using the Flash CS5 development platform and informs you of best practices to try as well as common pitfalls to avoid. Guides you step by step through the process of creating applications for the Android OS using Flash CS5 Explores the capabilities and limitations of developing apps for the Android OS Points out common pitfalls and teaches you best practices Features hundreds of screen shots to assist with visual learning Android Development with Flash: Your visual blueprint for developing mobile apps gets you on your way to developing apps for Android… in a flash!
Excel Data Analysis. Your visual blueprint for creating and analyzing data, charts and PivotTables
Advanced techniques for Excel power users Crunch and analyze Excel data the way the professionals do with this clean, uncluttered, visual guide to advanced Excel techniques. Using numerous screenshots and easy-to-follow numbered steps, this book clearly shows you how to perform professional-level modeling, charting, data access, data slicing, and other functions. You'll find super techniques for getting the most out of Excel's statistical and financial functions, Excel PivotTables and PivotCharts, Excel Solver, and more. Provides a clear look at power-using Excel, the world's leading spreadsheet application from Microsoft, and part of the new Microsoft Office 2010 suite Expands your Excel knowledge and helps you use Excel data more efficiently Demonstrates how to retrieve data from databases;; cut, slice, and pivot data using PivotTables; model data and chart data; and use advanced formulas Explores all features and functions in friendly, two-color pages packed with screenshots, numbered steps, and other visual graphics that clearly show you how to accomplish tasks Includes practical examples, tips, and advice to help you get the most out of Excel's features and functions Learn Excel at the highest levels with this practical guide.
Profit from Property. Your Step-by-Step Guide to Successful Real Estate Development
Profit from Property is the must-have guide for anyone who wants to make money out of property development. Expert author Philip Thomas will show you step by step how to develop property the smart way—from purchasing the best development opportunity, to financing the development, through to completion and disposal of the property. His fool-proof system will have you buying, managing, developing and selling property like an expert, whether you're a first-time developer or an experienced investor wanting to make more out of your portfolio. Inside you’ll discover: money-making strategies for residential, commercial and industrial properties handy tips and case studies that will save you time, cash and stress a proven development model that you can start using immediately with results how to become a successful property developer without a huge amount of cash behind you. The best time to get into property is now. Read this book today and start profiting from property tomorrow!