John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedUnderstanding Bitcoin. Cryptography, Engineering and Economics
Discover Bitcoin, the cryptocurrency that has the finance world buzzing Bitcoin is arguably one of the biggest developments in finance since the advent of fiat currency. With Understanding Bitcoin, expert author Pedro Franco provides finance professionals with a complete technical guide and resource to the cryptography, engineering and economic development of Bitcoin and other cryptocurrencies. This comprehensive, yet accessible work fully explores the supporting economic realities and technological advances of Bitcoin, and presents positive and negative arguments from various economic schools regarding its continued viability. This authoritative text provides a step-by-step description of how Bitcoin works, starting with public key cryptography and moving on to explain transaction processing, the blockchain and mining technologies. This vital resource reviews Bitcoin from the broader perspective of digital currencies and explores historical attempts at cryptographic currencies. Bitcoin is, after all, not just a digital currency; it's a modern approach to the secure transfer of value using cryptography. This book is a detailed guide to what it is, how it works, and how it just may jumpstart a change in the way digital value changes hands. Understand how Bitcoin works, and the technology behind it Delve into the economics of Bitcoin, and its impact on the financial industry Discover alt-coins and other available cryptocurrencies Explore the ideas behind Bitcoin 2.0 technologies Learn transaction protocols, micropayment channels, atomic cross-chain trading, and more Bitcoin challenges the basic assumption under which the current financial system rests: that currencies are issued by central governments, and their supply is managed by central banks. To fully understand this revolutionary technology, Understanding Bitcoin is a uniquely complete, reader-friendly guide.
Web Marketing That Works. Confessions from the Marketing Trenches
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
The Snowball Effect. Communication Techniques to Make You Unstoppable
The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you’ll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication. The Snowball Effect explains how to: • Persuade people to say “yes” more quickly, more often • Enjoy your job more – because you’ll be calling the shots for a change • Remove the communication frustrations you feel all too often • Get more done, more quickly – because you’re getting people on your side faster (these techniques have saved people at least one month every year).
Measurement Madness. Recognizing and Avoiding the Pitfalls of Performance Measurement
A clearer, more accurate performance management strategy Over the past two decades, performance measurement has profoundly changed societies, organizations and the way we live and work. We can now access incredible quantities of data, display, review and report complex information in real time, and monitor employees and processes in detail. But have all these investments in collecting, analysing and reporting data helped companies, governments and people perform better? Measurement Madness is an engaging read, full of anecdotes so peculiar you'll hardly believe them. Each one highlights a performance measurement initiative that went wrong, explains why and – most importantly – shows you how to avoid making the same mistake yourself. The dangers of poorly designed performance measurement are numerous, and even the best how-to guides don't explain how to avoid them. Measurement Madness fills in the gap, showing how to ensure you’re measuring the right things, rewarding the behaviours that deserve rewarding, and interpreting results in a way that will improve things rather than complicate them. This book will help you to recognize, correct and even avoid common performance measurement problems, including: Measuring for the sake of measuring Assuming that measurement is an instant fix for performance issues Comparing sets of data that have nothing in common and hoping to learn something Using targets and rewards to promote certain behaviours, and achieving exactly the opposite ones. Reading Measurement Madness will enable you to design a simple, effective performance measurement system, which will have the intended result of creating value in your organization.
Trading Tools and Tactics. Reading the Mind of the Market
From the founder of the leading online trading education company Pristine.com, a simple technical method to trade or invest Many trading books present esoteric trading concepts and complicated indicators that may look good on paper when viewing the past, but prove ineffective in the real world. Trading Tools and Tactics: Reading the Mind of the Market doesn't just make investing look easy; it makes trading easy by teaching you not only how to identify price moves, but by helping you understand why prices move the way they do. Covers managing trades and setting entries and stops, and helps you view how failed trades or chart patterns of the past can become new opportunities Describes how to identify and understand supply and demand as it relates to resistance and support, as well as how to combine and read multiple time frames that offer the best opportunity to take profits Details both concepts and practical tools to use for life, not just the current market Investing is all about finding the right price patterns to profit from by understanding support, resistance, trends, and volume?as well as identifying the best time frames to trade. Trading Tools shows you how to do just this.
The Power of Consistency. Prosperity Mindset Training for Sales and Business Professionals
How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and beliefs we consistently have, and the cumulative results of those actions eventually create the quality and circumstances of our lives and businesses. Therefore, transformative change in life and business is possible when we reconstruct our minds and take responsibility for its content. Lays out a simple process—the Personal Prosperity Plan—to create powerful results in your life and business Explains the power of focus and your subconscious mind Outlines a four step process: focus, emotional connection, action, responsibility The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance.
The Real Deal. Property Invest Your Way to Financial Freedom!
Tired of working 9 to 5 for someone else, just to make ends meet? Looking for a path to financial freedom so that you can spend your time doing what you want to do? For many savvy Australians, property investing has lead to exactly that. They have found an investing method suited to their own circumstances and turns a property dream into an income stream – and, in some cases, an early retirement! So how can you escape the daily grind and achieve the same results, even if you've never invested in property before? The Real Deal is the only real estate book that: takes you through an array of investment methods – from negative and positive gearing to renovation, subdivision, commercial property and property development, and everything in between shares the experiences of 14 real-life, everyday investors who have created wealth using these methods so you can see how they work in the real world teaches you how to set goals and provides the tools to stay motivated to achieve them helps you access the best investment approach for you in terms of time, money, level of difficulty and effort actually gets you on the road to financial freedom – fast. You'll learn how to make deals for quick profit, deals that you can work on yourself and deals that you can pay others to look after for you. The options are limited only by your own creativity!
The Now Habit at Work. Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business What if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers, entrepreneurs, and businesspeople simply use more of their brain to make creative decisions, work in the zone, and live more fully in the process? The Now Habit at Work gives you a hands-on manual enabling the resilience and focus of champions-the ability to bounce back from set-backs, to believe in yourself, and focus on solving problems rather than seeing only obstacles. This one-of-a-kind program offers Tools to enable superior quality work that creates work-life balance Strategies to maintain focus and self-confidence Tips to conquer stress through effective time management and goal setting Daily exercises to ignite motivation in yourself and others to tackle projects with creativity and ease Filled with practical examples that are throroughly tested and easy to implement, The Now Habit at Work will have you increasing your mindfulness while reforming old habits and reducing your stress. You'll be amazed at how soon your new habits will be inspiring and motivating those around you to new levels of productivity!
Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Smart is the New Rich. Money Guide for Millennials
Time is on your side—smart money management for Millennials Smart is the New Rich: Money Guide for Millennials is an interactive, step-by-step guide to all things money. From credit, student debt, savings, investing, taxes, and mortgages, CNN's chief business correspondent Christine Romans shows this newest generation of earners how to build wealth. You'll learn the old-fashioned approach that leads to a healthier financial lifestyle, and open the door on a straightforward conversation about earning, saving, spending, growing, and protecting your money. You'll learn how to invest in the stock market or buy a home, even if you are still paying off student loan debt. Romans offers expert insight on the «New Normal,» and why the rules of the credit bubble—the one you were raised in—no longer apply. Checklists and quizzes help solidify your understanding, and pave the way for you to start putting these new skills into action. For thirty years, the financial rules for life revolved around abundant credit at the ready. A quick look around makes it obvious that those rules no longer work, and Millennials just now coming of age and entering the workforce need a new plan to build a solid financial foundation and healthy money habits. This book puts you on the right track, with step-by-step help and expert guidance. Learn what you should ask yourself before spending any money Revisit some old money rules that are actually good habits See simple rules for managing student debt Learn how to talk about money with friends, dates, and parents Find out what makes a Millennial successful in the workforce The economy is out of recession and growing, but many young people feel left out of the recovery. It's why smart spending, saving, and debt management is so critical right now for them. A smart money plan is no longer a «nice to have» extra, it's mandatory. Smart is the New Rich: Money Guide for Millennials is your guide on how to use time and some good money manners to build wealth.