John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedAutoCAD 2013 and AutoCAD LT 2013. No Experience Required
The ideal introductory resource for Autodesk's powerful architectural design software With this hands-on guide, you'll learn how to plan, develop, document, and present a complete AutoCAD project by working on summer cabin–a fun practice project that runs throughout the book. You can follow each step sequentially or jump in at any point by downloading the drawing files from the book's companion web site. You'll also master all essential AutoCAD features, get a thorough grounding in the basics, learn the very latest industry standards and techniques, and quickly become productive with AutoCAD. Features concise explanations, focused examples, and step-by-step instructions for learning AutoCAD and AutoCAD LT with a hands-on project Fully revised for the latest AutoCAD and AutoCAD LT as well as emerging techniques and standards in the industry Offers the full range of basics such as the AutoCAD interface, basic commands, and creating drawings, and gradually progresses to more advanced topics, including grouping, elevations, hatches, and using text in drawings Includes a supporting website the contains downloadable tutorial files, so readers can jump in at any point in the book Introduces dimensioning, external references, layouts and printing, and using 3D AutoCAD2013 and AutoCAD LT 2013: No Experience Required helps you learn to use AutoCAD and AutoCAD LT with ease and confidence.
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Marketing Shortcuts for the Self-Employed. Leverage Resources, Establish Online Credibility and Crush Your Competition
A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!
21st Century Skills. Learning for Life in Our Times
The new building blocks for learning in a complex world This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignettes, international examples, and classroom samples that help illustrate the framework and provide an exciting view of twenty-first century teaching and learning. Explores the three main categories of 21st Century Skills: learning and innovations skills; digital literacy skills; and life and career skills Addresses timely issues such as the rapid advance of technology and increased economic competition Based on a framework developed by the Partnership for 21st Century Skills (P21) The book contains a DVD with video clips of classroom teaching. For more information on the book visit www.21stcenturyskillsbook.com.
Indispensable By Monday. Learn the Profit-Producing Behaviors that will Help Your Company and Yourself
Separates fact from fiction for what makes an employee indispensable When trying to move ahead or even just keep a job, there are actions that would be of great advantage to any employee and there are strategies that are just plain stupid. Interestingly enough, the stupid strategies are used twice as frequently in corporate America. Indispensable By Monday goes beyond conventional wisdom to reveal and impart the skills and behaviors that any employee at any level of any organization can implement to bring substantial dollars to the company. Author Larry Myler and organizational performance consulting firm VitalSmarts asked 1,800 corporate leaders to identify the bottom-line behaviors that would make employees essential to their organizations. Now, Myler distills what he learned for every employee and employer. Indispensable By Monday outlines the profit-producing behaviors that distinguish workers who add value from those who don't, such as reducing company costs, increasing income, improving key processes, bringing back lost customers and more.
Kim Jong-Il, Revised and Updated. Kim Jong-il: North Korea's Dear Leader, Revised and Updated Edition
An expert on North Korea sheds new light on the enigmatic tyrant From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. and Japan, the man, his motives, and the mechanisms of his absolute control over a country of twenty-three million people remains shrouded in mystery. In this second edition of his bestselling Kim Jong-il, Michael Breen, a leading expert on North Korea, dispels common myths and fallacies about the so-called «Dear Leader,» while turning a spotlight on the man to reveal his true nature and the nature of his hold over a country ravaged by poverty and famine. Looks at Kim from a broad perspective, unlike most other books that cater exclusively to those interested in policymaking and international relations Features new information about succession plans, as well as the latest scoop on the mounting pressure among world leaders to thwart North Korea's nuclear ambitions Illustrated with rare photographs of Kim and his regime Highly accessible and suitable for anyone interested in learning more about North Korea, it's government, and its leader, Kim Jong-il unravels the mysteries, the myths, and the fallacies about the man in charge in ways that will entice even the harshest critics.
Teaching on the Education Frontier. Instructional Strategies for Online and Blended Classrooms Grades 5-12
A groundbreaking guide to facilitating online and blended courses This comprehensive resource offers teachers in grades K-12 a hands-on guide to the rapidly growing field of online and blended teaching. With clear examples and explanations, Kristin Kipp shows how to structure online and blended courses for student engagement, build relationships with online students, facilitate discussion boards, collaborate online, design online assessments, and much more. Shows how to create a successful online or blended classroom Illustrates the essential differences between face-to-face instruction and online teaching Foreword by Susan Patrick of the International Association for K-12 Online Learning This is an essential handbook for learning how to teach online and improve student achievement.
Business Process Mapping. Improving Customer Satisfaction
Praise For Business Process Mapping: Improving Customer Satisfaction, Second Edition «A must-read for anyone performing business process mapping! This treasure shares step-by-stepapproaches and critical success factors, based on years of practical, customer-focused experience.A real winner!» —Timothy R. Holmes, CPA former General Auditor, American Red Cross «Paulette and Mike make extensive use of anecdotes and real-life examples to bring alive the topic ofbusiness process mapping. From the outset, this book will engage you and draw you into the worldof business process mapping. Who would have thought that reading about business process mapping could make you smile? Well, Mike and Paulette can make it happen! Within each chapter, theauthors provide detailed examples and exhibits used to document a process. Each chapter also includes a 'Recap' and 'Key Analysis Points' which enable the reader to distill the highlights of the chapter.» —Barbara J. Muller, CPA, CFE, Senior Lecturer, School of Accountancy W. P. Carey School of Business, Arizona State University «Keller and Jacka cut through the drudgery of process mapping with a path-breaking approach thatenables the reader to better understand processes, how they work and how they work together toward successful achievement of business objectives. With great style and flair, this book will provide youwith a different way of thinking and new tools to assist you in process analysis and improvement. This book is a must-read for auditors, risk managers, quality improvement management, and businessprocess engineers.» —Dean Bahrman, VP and Internal Audit Director (Retired) Global Financial Services Companies «Mike Jacka and Paulette Keller show their expertise with the application of business process mappingin increasing customer service and satisfaction in this updated and expanded edition of this popular book. With clear, practical examples and applications, this book shows the writing talents of bothauthors, and it will be used over and over by those from all lines of industries and professions. Kudos for a job well done!» —Joan Pastor, PhD, Founding Partner, Licensed Industrial-Organizational Psychologist JPA International, Inc., Beverly Hills, California
Trade Like an O'Neil Disciple. How We Made 18,000% in the Stock Market
How two former traders of William J. O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market in 7 Years is a detailed look at how to trade using William O'Neil's proven strategies and what it was like working side-by-side with Bill O'Neil. Under various market conditions, the authors document their trades, including the set ups, buy, add, and sell points for their winners. Then, they turn the magnifying glass on themselves to analyze their mistakes, including how much they cost them, how they reacted, and what they learned. Presents sub-strategies for buying pocket pivots and gap-ups Includes a market direction timing model, as well as updated tools for selling stocks short Provides an «inside view» of the authors' experiences as proprietary, internal portfolio managers at William O'Neil + Company, Inc. from 1997-2005 Detailing technical information and the trading psychology that has worked so well for them, Trade Like an O'Neil Disciple breaks down what every savvy money manager, trader and investor needs to know to profit enormously in today’s stock market.
Trailblazers. How Top Business Leaders are Accelerating Results through Inclusion and Diversity
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past «diversity» training towards a more comprehensive, holistic business approach. These leaders incorporate diversity and inclusion into every aspect of business culture, employee engagement, talent management and market penetration. Trailblazers reveals the practices, metrics and research, as well as the anecdotal evidence, for building and sustaining workplace cultures that make strategic diversity and inclusion a business necessity. Focusing on concrete actions you can implement immediately, this insider guide profiles the best practices award-winning companies have used on a sustained basis to transform their organizations. Captures insights and best practices from the most effective Chief Diversity Officers, several of which are determined by the Diversity Inc Top 50 Companies for Diversity Companies profiled include IBM, Dell, Verizon, Merck and Co, Sodexo, Verizon, Andrews Kurth, The Coca-Cola Company, American Airlines, Citi, Ford, Shell and Pitney Bowes Covers everything from how to use employee resource groups to help target consumers and forge tighter client relationships; from talent optimization, leadership development and retention, to increasing middle management engagement and the skill-sets required for effective Chief Diversity Officers as true business partners and more Trailblazers gives you an in-depth view from the inside out of which practical solutions make diversity and inclusion efforts a systemic and winning way of doing business for today's top-performing companies.