John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedStocking Up on Sin. How to Crush the Market with Vice-Based Investing
A one-of-a-kind guide to investing in vice industries Although vices such as alcohol, tobacco, and gambling may be deemed socially irresponsible, in the investment world, these stocks continue to dramatically outperform the S&P 500 in this depressed market. Stocking Up on Sin shows readers how to get in on this hot investment trend and make the most out of publicly traded companies that deal with «vice» products such as coffee, weapons, alcohol, and tobacco. Caroline Waxler (New York, NY) is a New York-based financial journalist. She contributes regularly to Worth and Glamour magazines as well as the Financial Times. She was also the ghostwriter for Worth's Greatest Stock Picks of All Time.
Shake That Brain. How to Create Winning Solutions and Have Fun While You're At It
Joel Saltzman teaches readers how to create «surprising, yet inevitable» solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called «witty and rewarding» by People Magazine and he's the recipient of a national Audie award for «Best Educational and Training Audio.» His website is www.shakethatbrain.com
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
Teaching Content Outrageously. How to Captivate All Students and Accelerate Learning, Grades 4-12
A powerful instructional method for «hooking» students on academic learning Drawing from a teaching model designed to banish boredom and student apathy, this book explains how dramatic practices can serve as powerful tools for enlivening lessons and captivating students, even the most resistant learners. Filled with intriguing classroom examples, Pogrow shows how any teacher can make use of dramatic techniques, such as surprise, humor, fantasy, role plays, games, and simulations to create standards-based content lessons that are riveting, effective, and meaningful. The author explains how to design such lessons into any content area. Stanley Pogrow (San Francisco, CA), a noted authority on teaching practices for disadvantaged students, is professor of educational leadership at San Francisco State University, where he coordinates the Educational Leadership for Equity Program.
Hire the American Dream. How to Build Your Minimum Wage Workforce Into A High-Performance, Customer-Focused Team
Praise for Hire the American Dream «I learned early on that Dave Melton had cracked the code(about hiring and retaining great people) in his Manhattan franchise.His employees, who are all immigrants to the United States, areextremely loyal and are committed to customer service.» —From the Foreword by David A. Brandon, Chairman and CEO, Domino's Pizza, Inc. «This is a must-read book for anyone managing or interested in starting a business, especially in the role of a franchisee. It's loaded with keen insights and best practices for interviewing, hiring, and motivating employees in a very challenging business environment. Dave Melton's story is truly inspirational.» —Jack Whipple, President, National Council of Chain Restaurants «Hire the American Dream provides valuable lessons from the trenches. The school of hard knocks has taught Dave Melton a lot. You'll benefit fromhis experiences—you'll learn about creating incentives, enhancing customerservice, connecting on a personal level, giving feedback, and building world-class teams. Take his ideas and run with them. You'll build more successful teams.» —Robert D. Reid, Dean, College of Business, James Madison University «Dave Melton shares his time-tested approach to creatingrestaurants that are brimming with energy. And it all begins withDave's amazing passion for developing the future owners ofDomino's Pizza stores. If you care this much about developing leaders,you and your business will be richly rewarded for years to come.» —Cheryl Bachelder, CEO, AFC Enterprises, Inc. «Hire the American Dream really gets to the heart of selecting,training, motivating, and ultimately retaining a world-class team whowill care as much about your business as you do and deliver exceptionalcustomer service that can help any business grow.» —Stuart Mathis, President, Mail Boxes Etc., Inc. «This book is filled with great commonsense approaches to customer service and leadership training with an easily understood message thatevery organization needs to hear. In these days when management thoughtis presented in complicated models, there is something refreshing about leadership principles taught by a guy who simply loves to make pizza. This book is for everyone who wants to be a better leader.» —Marshall Cook, Executive Producer, Multi Image Group
Bonds for Canadians. How to Build Wealth and Lower Risk in Your Portfolio
PRAISE FOR BONDS FOR CANADIANS «Andrew Allentuck is one of the premiere financial journalist covering fixed income markets from a uniquely Canadian perspective. His knowledge of the bond market is second to none.» –Randy LeClair, CFA, Vice-President & Portfolio Manager, AIC Investment Services Inc. «Andrew Allentuck's new book explains the complexities of the bond market to Canadians in an engrossing and deliciously entertaining manner. Superbly written, Bonds for Canadians is both a blueprint for financial prosperity as well as a delightful and often humorous look at the most misunderstood and idiosyncratic of markets. I wish this book had been around 26 years ago when I began my career.» –Tom Czitron, CFA, Managing Director, Head of Bonds and Fixed Income, Sceptre Investment Counsel Ltd. «Canadian retail investors are largely in the dark on how bonds work or how to incorporate them into their investment strategy…That is, until now. Deconstructing what is often considered the most cerebral of financial markets, Mr. Allentuck provides an engaging, entertaining and anecdoteladen account of what boods are, how they work and why they matter more now than ever. This is the sort of book that every serious retail investor should carry around, dog-eared and rolled, in his back pocket.» –Martin Cej, Investment Editor, The Globe and Mail «Bonds for Canadians shows how to escape the roller-coaster of risks of the stock market while generating a tidy fortune for retirement. It's an important contribution to financial planning.» –Daniel F. Stonach, Registered Financial Planner, President, Stronach Financial Group Inc.
Navigating the Financial Blogosphere. How to Benefit from Free Information on the Internet
Praise for Navigating the Financial Blogosphere «Navigating the Financial Blogosphere is the most enjoyable personal finance book I've ever read. I read it cover to cover within an afternoon, and I didn't want to put it down. It's fresh, practical, and broad in its topic coverage and should be on the top of every person's reading list. Russell Bailyn is a super-talented rising star.» -Matthew D. Hutcheson, Independent Pension Fiduciary, expert Congressional witness on retirement plan economics «Financial information on the Internet has exploded in volume; the challenge is to find what's useful and reliable. Russell Bailyn's book does an excellent job of presenting important personal finance topics in a clear and digestible form, and pointing readers to a wealth of high-quality sources on the Internet. Navigating the Financial Blogosphere is browsable, fun, and very useful.» -David Jackson, founder and CEO, SeekingAlpha.com «Russell Bailyn not only explains financial decision making, but like a good research librarian, he tells you where to go on the Web for more information. You'll want to be close to your computer as you read this book.» -Joseph Hurley, founder and CEO, Savingforcollege.com LLC
Real Estate Riches. How to Become Rich Using Your Banker's Money
An all-time bestseller, Dolf de Roos?s classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. You?ll learn why real estate is such a reliable moneymaker and how to achieve the biggest return possible on your investment. Full of time-honored wisdom, proven tactics, and quick-and-easy tips, this book shows you how to find the best properties with the most potential, analyze deals, negotiate and submit offers, effectively manage properties, and dramatically increase the value of your real estate without spending much money. If you want to be your own boss and quit the nine-to-five life, Real Estate Riches shows you how.
Organizational Consulting. How to Be an Effective Internal Change Agent
The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions. Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4).