John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedMarketing to the Social Web. How Digital Customer Communities Build Your Business
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Corpocracy. How CEOs and the Business Roundtable Hijacked the World's Greatest Wealth Machine -- And How to Get It Back
Shareholder control over large corporations is worryingly weak and the unrestrained hunt for profits is taking a toll on the environment and society. In Corpocracy, corporate lawyer, venture capitalist, and shareholder activist Robert Monks reveals how corporations abuse their power and what we the people must do to rein them in. In a clear and careful analysis, Monks outlines a plan for reconciling the competing interests of corporations and society through thoughtful shareholder activism.
Inside the Boardroom. How Boards Really Work and the Coming Revolution in Corporate Governance
Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of 39 boards of directors of both for- and not-for-profit organizations, Building a Better Board goes behind the scenes to reveal the inner workings of boards of directors, including how they make decisions. Recently chosen as one of Canada's «Top 40 Under 40»(TM), Dr Richard Leblanc is an award-winning teacher and researcher, certified management consultant, professional speaker, professor, lawyer and specialist on boards of directors. He can be reached at [email protected]. James Gillies, PhD (Toronto, Ontario, Canada), is Professor Emeritus at the Schulich School of Business, York University, where he serves as Chair of the Canada-Russia Corporate Governance Program.
The Myth of Multitasking. How "Doing It All" Gets Nothing Done
In a compelling business fable, The Myth of Multitasking confronts a popular idea that has come to define our hectic, work-a-day world. This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home.
Pocket Guide to the Afterlife. Heaven, Hell, and Other Ultimate Destinations
"Fearless, deep, and snarky. And did I mention funny? Oh my goodness this guy is funny." —Dean Nelson, author, God Hides in Plain Sight, and director, Writer's Symposium by the Sea at Point Loma Where do we go when we die? Will we have personal chats with God on fluffy clouds? What are the odds I will be devoured by a demon? Life's deepest mysteries question what happens when life is over. With Pocket Guide to the Afterlife, Jason Boyett becomes your tour guide to the Great Beyond. From the profound to the profane, from the light at the end of the tunnel to your ascension to the celestial void, here's everything you need to know this side of the everlasting Unknown, including What to expect upon arrival in destinations like Heaven, Purgatory, and the Chinvat Bridge Whether your understanding of the Christian Hell comes from the Bible or from an Italian poet Which dream scenarios you'll want to avoid because they predict your impending demise Why defibrillators are so important when it comes to having near-death experiences Pondering your eventual demise has never been so much fun.
Audel HVAC Fundamentals, Volume 1. Heating Systems, Furnaces and Boilers
A reference you'll warm up to From the background and basics of heating systems to the newest chip-based technology, this first volume of Audel's HVAC Library gives you comprehensive information you need on the job. Whether you're installing, servicing, repairing, or troubleshooting an old or new heating system, you'll find what you're looking for, from wood and coal furnace maintenance to new calculations and the latest environmental technologies and regulations. * Review the basics of installation, wiring, and troubleshooting for different HVAC systems * Choose the correct system for the space, climate, and needs * Compare the economy and efficiency of various fuel types * Install, maintain, and troubleshoot conversion units * Find formula cross references, data tables with conversions, and listings of trade organizations and equipment manufacturers
The Power of Apology. Healing Steps to Transform All Your Relationships
"Fresh and useful . . . excellent practical advice . . . thorough and lucid . . . will be welcomed by many who have struggled to ask forgiveness and to forgive." -Publishers Weekly A finalist in the Books for a Better Life Awards competition! Discover the healing power of apology and put its magic to work in your life Do you have a difficult time apologizing or are you involved with someone who does? Do you tend to overapologize and appear weak in others' eyes? Do you want to reconcile with someone but feel they owe you an apology first? Do you need to apologize or make amends to someone but don't know how to go about it? In this inspiring book from internationally acclaimed therapist and self-improvement author Beverly Engel, you will learn why some people have difficulty apologizing while others tend to overapologize. You'll learn how to give a meaningful apology, how to ask for one, and how to receive one. From making amends with those you have hurt to dealing with someone who refuses to apologize to teaching children responsibility and empathy, this life-changing book shows you how to bring a healing new element of renewal into every relationship in your life. «Beverly Engel has eloquently explained the power of apology in a remarkably insightful and perceptive manner. No one has been better able to explain what an apology means and its role in reconciliation.» -Rabbi Charles A. Klein, author of How to Forgive When You Can't Forget: Healing Our Personal Relationships «Readers of this wise and lucid guide to the neglected art of authentic apology will acquire a powerful tool to help repair relationships with others and with themselves.» -Jeanne Safer, Ph.D., author of Forgiving and Not Forgiving: A New Approach to Resolving Intimate Betrayal «An engaging and in-depth book on a subject that has rarely been addressed so intelligently and thoroughly. Ms. Engel offers the reader specific suggestions that can help you improve all your relationships.» -Steven Farmer, M.F.T., author of Adult Children of Abusive Parents
Results That Last. Hardwiring Behaviors That Will Take Your Company to the Top
Praise For Results That Last «Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf.» –Nido Qubein, author of How to Get Anything You Want; President, High Point University; Chairman, Great Harvest Bread Company; and founder, National Speakers Association Foundation «Results That Last is long overdue and fills a big gap in effective business management. There are legions of books that show us the way to achieve successful results in business, but very few that teach us how to institutionalize success. In reality, achieving success is the easy part. The real challenge is to achieve results that last. Quint Studer not only proves it is possible to hardwire a culture for lasting results, but lays out a simple, logical, and effective way to do so. Anyone who wants to make success a habit needs to read this book.» –Bob MacDonald, former CEO, Allianz Life of North America and author of Beat the System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World «I have always been fascinated by how the various parts of an organization work together to achieve strategic objectives. In Results That Last, Quint Studer explores the complex subject of performance improvement in a fresh, readable, and easy-to-grasp way. By standardizing certain business practices and leader behaviors, any company in any field can create an environment that allows it to achieve and sustain long-term results.» –David F. Giannetto, coauthor of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance
The Oracle Hacker's Handbook. Hacking and Defending Oracle
David Litchfield has devoted years to relentlessly searching out the flaws in the Oracle database system and creating defenses against them. Now he offers you his complete arsenal to assess and defend your own Oracle systems. This in-depth guide explores every technique and tool used by black hat hackers to invade and compromise Oracle and then it shows you how to find the weak spots and defend them. Without that knowledge, you have little chance of keeping your databases truly secure.
Setting Global Standards. Guidelines for Creating Codes of Conduct in Multinational Corporations
Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities of multinational corporations and global business issues, outlines a number of highly effective approaches by which corporate leaders can improve their credibility and ensure the protection of the human and civil rights of their workers across the globe. Order your copy today!