John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedCreate Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options
Discover a practical trading strategy that combines options and ETFs. Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options and ETFs, the book goes on to describe both investment approaches in great detail providing you with a trading strategy that generates higher returns than buy-and-hold investing – and allows you to reduce risk by adopting a hedging strategy. Filled with in-depth insights and expert advice, this book is intended for you if you're a sophisticated individual investor or a professional investor, trader, or other money manager looking to update your arsenal of investment tools. Order your copy today!
A Lily Among the Thorns. Imagining a New Christian Sexuality
A new way for Christians to think about sexuality Author Miguel De La Torre, a well-respected ethicist and professor known for his innovative readings of Christian doctrine, rejects both the liberal and conservative prejudices about sex. He instead develops an ethic that is liberative yet grounded soundly in the Bible; a sexuality that celebrates God’s gift of great sex by fostering intimacy, vulnerability and openness between loving partners. In A Lily Among the Thorns, De La Torre examines the Bible, current events, history and our culture-at-large to show how and why racism, sexism, and classism have distorted Christianity’s central teachings about sexuality. The author shows how the church’s traditionally negative attitudes toward sex in general—and toward women, people of color, and gays in particular—have made it difficult, if not impossible, to create a biblically based and just sexual ethic. But when the Bible is read from the viewpoint of those who have been marginalized in our society, preconceived notions about Christianity and sex get turned on their heads. Taking on hot-button topics such as pornography, homosexuality, prostitution, and celibacy, the author examines how “reading from the margins” provides a liberating approach to dealing with issues of sexuality.
The Market Guys' Five Points for Trading Success. Identify, Pinpoint, Strike, Protect and Act!
Praise for The Market Guys' Five Points for Trading Success «E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide educational efforts – delivering hundreds of seminars to our customers around the world. This book encapsulates their years of experience with traders and investors, and is a must-read for anyone serious about trading. The Market Guys' Five Points for Trading Success provides an easy-to-understand and disciplined approach to trading through risk management. I highly recommend it.» Christopher Larkin, VP, U.S. Retail Brokerage, E*TRADE Securities (www.etrade.com) «The stock market is full of risk and uncertainty, but can bring great rewards to those who plan and execute properly. Rick and AJ give you the navigational tools to profit in the market through this book. Easy to read and understand, this book will help the novice and expert alike reach their financial goals. I recommend The Market Guys to help you along your journey!» Astronaut Dr. Buzz Aldrin, Apollo 11, 1969 «The Market Guys' Five Points is much more than five points. Creating a plan, dealing with emotions, trading psychology, and technical analysis are just some of the topics explained.» James Bittman, Senior Instructor, The Options Institute at CBOE, and author of Options for the Stock Investor «Most people think trading markets is easy, but the process is fraught with pitfalls, snares, and delusions. This book is written by two savvy veteran traders. Applying the wisdom contained here will not guarantee success, but it will very definitely put the odds strongly in your favor.» Martin J. Pring, President of pring.com «This is a wonderful introduction to terminology and a fresh approach to the stock market. It gives the reader a language and way of thinking that is new, providing a great foundation for further research. These authors are to be commended for an excellent book on the stock market and how it works.» James P. Gills, MD, Director/Chairman of the Board of the Ironman Triathlon «The Market Guys have created the perfect recipe for financial success.» Nick Nickolas, Restaurateur, Nick's Fishmarket of Hawaii, www.nicksboca.com
The Power of You!. How YOU Can Create Happiness, Balance, and Wealth
True fulfillment in life doesn't come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work against the needs of your personal life—while simultaneously increasing your success at living and working? There is a way, and The Power of You! is it. Scott Martineau shows that real, sustainable happiness and personal growth can only come about when you do powerful inner work, challenging old beliefs, habits, and patterns that no longer serve you. The Power of You! addresses the needs of today's busy professionals with tools, techniques, skills, and a philosophy that does away with short-term fixes and cheap emotional highs. Together, these tools and tactics provide a comprehensive guide to ultimate balance, happiness, and wealth for anyone who wants to understand what it takes to succeed and be happy in the twenty-first century. The Power of You! is a self-help book like no other. In addition to its practical applications, it's packed with inspirational and practical advice from renowned contributors like Dr. Nathaniel Branden, Arthur Joseph, Joe Vitale, and Jack Canfield. You'll not only have the tools and guidance you need to improve your life, but you'll also find here all the inspiration and motivation you need to get started now. The first step to lasting personal change is consciousness. This is not the fuzzy spiritual consciousness one finds in most self-help books, but the practical, honest self-awareness that sets the stage for long-term improvement. Only through honest self-evaluation can real, lasting personal change occur. Whereas most self-help books present a vision of personal growth based on short-term changes, The Power of You! shows you how to create sustainable long-term change utilizing tools and knowledge not found anywhere else. If you want to achieve the highest possible level of balance, happiness, and success, The Power of You! paves the way and shows you how to start your journey—today.
The Power of Persuasion. How We're Bought and Sold
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other–and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." –Slashdot.org «If you're like most people, you think advertising and marketing work–just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.» –The Globe and Mail «Levine puts [his] analysis in the service of his real mission–to arm the reader against manipulation.» –The Wall Street Journal «This wonderful book will change the way you think and act in many realms of your life.» –Philip Zimbardo former president, American Psychological Association
The World Is Open. How Web Technology Is Revolutionizing Education
Discover the dramatic changes that are affecting all learners Web-based technology has opened up education around the world to the point where anyone can learn anything from anyone else at any time. To help educators and others understand what's possible, Curt Bonk employs his groundbreaking «WE-ALL-LEARN» model to outline ten key technology and learning trends, demonstrating how technology has transformed educational opportunities for learners of every age in every corner of the globe. The book is filled with inspiring stories of ordinary learners as well as interviews with technology and education leaders that reveal the power of this new way of learning. Captures the global nature of open education from those who are creating and using new learning technologies Includes a new Preface and Postscript with the latest updates A free companion web site provides additional stories and information Using the dynamic «WE-ALL-LEARN» model, learners, educators, executives, administrators, instructors, and parents can discover how to tap into the power of Web technology and unleash a world of information.
Applied Portfolio Management. How University of Kansas Students Generate Alpha to Beat the Street
When investment professional Kent McCarthy returned to teach at his alma mater, the University of Kansas, he planted the seeds for the Applied Portfolio Management (APM) program—a course that allows students to manage a real money portfolio, which has compiled a remarkable record of investment success. Now, with this book, you’ll discover how to use the concepts covered in this class—from understanding the fundamental drivers of business success to buying at the right price—to enhance your own investment skills.
Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them–where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work–without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.
No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity
An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provides a vendor-neutral guide on how your company can use workforce management systems to improve productivity and profits. Drawing upon years of experience implementing these systems, author Lisa Disselkamp offers numerous case studies illustrating how organizations have used workforce management systems to solve their business problems and discusses: How the latest software uses data from time and attendance to create real time visibility into employee activity and cost Developments in labor management technology that can mitigate the challenges faced by employers in every industry and public sector Using labor data to achieve financial goals and maximize profits Using workforce management technology to enhance operations, quality, compliance, and employee satisfaction and retention Adding value to data through integration with other key business information How to build a business case and gain internal support for an investment in time and labor management technology Guide to selecting and installing time and labor systems This book bridges the gap between what business leaders understand about their business and what they have yet to learn about this technology. The author introduces the concept of Mission Based Configuration, showing companies how to apply time and labor systems to their business needs to save time and money. The use of technology offers an effective tool to manage budgets, meet strategic targets, and channel decision-making toward best practices. No Boundaries reveals how your business can win the race for profits and productivity.
Know Your Parenting Personality. How to Use the Enneagram to Become the Best Parent You Can Be
Knowing yourself helps your child Are you a Helper or an Organizer? A Dreamer or an Entertainer? No matter which of the personality types on the Enneagram you are, this groundbreaking system gives you the vision to see the world as your child sees it-and the power to use this vision to achieve all of your parenting goals. Know Your Parenting Personality helps you discover how your personality motivates the way you behave as a parent and how your child's personality interacts with your own. As an expert on personality, Janet Levine has pioneered a new understanding of the Enneagram based on hundreds of interviews with parents. You'll learn how to recognize your greatest parenting strengths and weaknesses and how to free yourself to become a true guide and mentor to your child. This invaluable parenting guide helps you: * Establish stronger connections with your child * Eliminate self-defeating behavior patterns * Deepen parent–child communication * Reduce stress in your home * Gain self awareness and identify your parenting strengths * Support the flowering of your child's personality Read Know Your Parenting Personality and become the parent you always wanted to be.