John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedPredicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.» —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation «In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions.» —Seth M. Siegel, Cochairman, The Beanstalk Group «Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick.» —Lenore Skenazy, syndicated columnist «Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability.» —Erich Joachimsthaler, Chairman, Vivaldi Partners «If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to.» —John Gaffney, Executive Editor, Peppers & Rogers Group
Breakthroughs in Technical Analysis. New Thinking From the World's Top Minds
Technical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the new trading methods used by the world's top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.P.'s own expert on technical analysis, David Keller, brings together market masters from the around the world. Some of their techniques have never left their country's borders before and are not widely known or used in other parts of the world. Showing what the best and the brightest are currently using to deliver extraordinary results, this book will be eagerly sought out by all market technicians.
B2B and Beyond. New Business Models Built on Trust
A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another's customers, suppliers, allies, and competitors. But in today's turbo-charged e-environment, how do companies take full advantage of the many benefits of B2B alliances while avoiding the obvious dangers of allowing potential competitors intimate access to their value chains? In this groundbreaking book Harry DeMaio, Director of Deloitte & Touche's renowned Enterprise Risk Service Practice, answers that question with the revolutionary concept of E-Trust, a proven strategy based on fostering business relationships based on mutual self-interest and trust. Writing for managers and corporate decision-makers, DeMaio explains the current state of B2B in an approachable, entertaining fashion, making difficult concepts easy to grasp. He demonstrates the critical role that trust, privacy, and security issues play in the B2B environment and provides guidance on how companies in various industries engaged in B2B relationships must address their varying security and privacy needs. Harry DeMaio (Cincinatti, OH) is Director of Deloitte & Touche's Enterprise Risk Service Practice.
Better Stock Trading. Money and Risk Management
An in-depth examination of money management methods for consistent trading success In Better Stock Trading, Daryl Guppy shows readers how to improve returns by using good money management techniqueâ??not by increasing risk in trying to win more trades. Readers will learn how to level the market playing field by using the best money management strategies for their particular account size. From the straightforward two percent rule, to pyramiding methods, and overall portfolio management, Guppy presents a selection of strategies, which will allow any independent trader to capitalize on a rising market and protect funds when the bear takes over. He also shows readers how to study their own trading history and use this information to improve their trading future. Trading skill counts, but money management gives independent traders the edge. Daryl Guppy (Australia) is an experienced and highly successful private trader. A member of IFTA and the Australian Technical Analyst's Association, he is a popular speaker at international trading seminars in Australia and the Asia Pacific region. He is the author of five highly successful trading titles, including Market Trading Tactics (0-471-84663-5), and is the Editorial Director of The Investors' International Bookshelf.
Bad Medicine. Misconceptions and Misuses Revealed, from Distance Healing to Vitamin O
"Christopher Wanjek uses a take-no-prisoners approach in debunking the outrageous nonsense being heaped on a gullible public in the name of science and medicine. Wanjek writes with clarity, humor, and humanity, and simultaneously informs and entertains." -Dr. Michael Shermer, Publisher, Skeptic magazine; monthly columnist, Scientific American; author of Why People Believe Weird Things Prehistoric humans believed cedar ashes and incantations could cure a head injury. Ancient Egyptians believed the heart was the center of thought, the liver produced blood, and the brain cooled the body. The ancient Greek physician Hippocrates was a big fan of bloodletting. Today, we are still plagued by countless medical myths and misconceptions. Bad Medicine sets the record straight by debunking widely held yet incorrect notions of how the body works, from cold cures to vaccination fears. Clear, accessible, and highly entertaining, Bad Medicine dispels such medical convictions as: * You only use 10% of your brain: CAT, PET, and MRI scans all prove that there are no inactive regions of the brain . . . not even during sleep. * Sitting too close to the TV causes nearsightedness: Your mother was wrong. Most likely, an already nearsighted child sits close to see better. * Eating junk food will make your face break out: Acne is caused by dead skin cells, hormones, and bacteria, not from a pizza with everything on it. * If you don't dress warmly, you'll catch a cold: Cold viruses are the true and only cause of colds. Protect yourself and the ones you love from bad medicine-the brain you save may be your own.
Multichannel Marketing. Metrics and Methods for On and Offline Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Balanced Scorecard Step-by-Step. Maximizing Performance and Maintaining Results
PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition «As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to read . . . tells a powerful story with lessons learned/best practices from global customer implementations. Must-read for anyone interested in BSC or grappling with how to create a strategically aligned organization.» —Vik Torpunuri, President and CEO, e2e Analytix «In Balanced Scorecard Step-by-Step, Second Edition, Paul Niven provides an intuitive and incredibly effective blueprint for transitioning strategic ambition to execution. Paul's pragmatic approach provides leaders with a tool for managing a company's journey from strategic ideas to world-class performance. The Balanced Scorecard is a masterful tool for guiding companies through transformation, and I speak from personal experience when I say Paul's blueprint works! It is the most effective guide I have seen. Balanced Scorecard Step-by-Step will serve any leader well if their ambition is to efficiently engage their teams in achieving a set of strategic goals.» —Allan A. MacDonald, Vice President, Sales and Customer Solutions Bell Canada National Markets «Paul Niven has done it again!!! With this book, he has further operationalized the enlightened Balanced Scorecard concept into a fully functional system that optimizes business execution and performance!» —Barton Johnson, President, Financial Freedom Senior Funding Corporation, The Reverse Mortgage Specialist
Your Coach (in a Book). Mastering the Trickiest Leadership, Business, and Career Challenges You Will Ever Face
Coaching has proven to be one of the most power and effective ways for leaders to develop and improve their performance. Yet working one-on-one with a coach is not always possible. If you want the experience of masterful coaching, Your Coach (In a Book) provides a time-efficient and affordable solution. Based on the authors’ highly successful Masterful Coaching approach, Your Coach (In a Book) is designed to help you master your trickiest leadership, business, and career challenges. Throughout, master-level coaches Robert Hargrove and Michel Renaud engage the reader in a “coaching conversation” about your most important goals, pivotal decisions, bothersome issues, and dilemmas. Your Coach (In A Book) simulates the experience of working with a personal coach. drawing on thousands of hours of coaching conversations. It gives you the insights you need to set aspirational goals, master the corporate chessboard, and create new openings for action where you are stuck or ineffective.
The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
Strategy for Success in Asia. Mastering Business in Asia
In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.