John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedInside the FDA. The Business and Politics Behind the Drugs We Take and the Food We Eat
The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of Washington trade groups. Its mandate-one quarter of the national economy-brings the FDA into the middle of some of the most important and contentious issues of modern society. From «designer» babies and abortion to the price of prescription drugs and the role of government itself, Inside the FDA takes readers on an intriguing journey into the world of today's most powerful consumer agency. In a time when companies continue to accuse the FDA of nitpicking and needlessly delaying needed new drugs, and consumers are convinced that the agency bends to industry pressure by rushing unsafe drugs to market, Inside the FDA digs deep to reveal the truth. Through scores of interviews and real-world stories, Hawthorne also shows how and why the agency makes some of its most controversial decisions as well as how its recent reaction to certain issues-including the revolutionary cancer drug Erbitux, stem cell research, and bioengineering of food-may jeopardize its ability to keep up with future scientific developments. Inside the FDA takes a closer look at the practices, people, and politics of this crucial watchdog in light of the competing pressures and trends of modern society, revealing what the FDA is supposed to do, what it actually does-and fails to do-who it influences, and how it could better fulfill its mandate. The decisions that the FDA makes are literally life and death. Inside the FDA provides a sophisticated account of how this vitally important agency struggles to balance bureaucracy and politics with its overriding mission to promote the country's health.
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.
Tax Havens Today. The Benefits and Pitfalls of Banking and Investing Offshore
Filled with in-depth insight and expert advice, Tax Havens Today arms you with the knowledge, strategies, and contacts needed to avoid expensive mistakes and make the most of your offshore endeavors. Divided into four comprehensive parts, this timely resource will bring you completely up to speed on a variety of issues that anyone aspiring to go offshore must be familiar with.
Being the Best. The A-Z of Personal Success
"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can do their best work', the foundation of which is there will come a time when people will choose which employer they contract with, not the other way around'. Act now before it is too late" —Steve Harvey, Group Director, People and Culture, Microsoft UK. «Nicholas brings the best personal development training with simple sysytems and strategies for growth. He has helped me and many others here take a grip of their lives and fast forward to the results they desire.» —Michael Wood, Retail Academy, Marks & Spencer
Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Hiring Success. The Art and Science of Staffing Assessment and Employee Selection
Hiring Success is a comprehensive guide for using staffing assessments to hire the best employees. Research-based, but written in easy-to-understand terms, the book explains what staffing assessments are, why they work, and how to use them. Hiring Success is an important resource for improving the accuracy and efficiency of hiring selection decisions and effectively incorporating assessments into any company’s staffing process.
Fallen Giant. The Amazing Story of Hank Greenberg and the History of AIG
A unique insider view into the recent AIG crisis and Hank Greenberg For nearly 40 years, Maurice «Hank» Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great Chinese franchise into one of the world's most profitable companies. But times have certainly changed, and now, in the Second Edition of Fallen Giant, author Ronald Shelp-who worked alongside Greenberg and within the AIG organization for many years-with the help of Al Ehrbar, sheds light on both AIG, the company, and Hank Greenberg, the man. This fully updated Second Edition digs deep to uncover the latest developments for both Greenberg and AIG, such as the many lawsuits underway, including a criminal trial that will send five men-one who still works for Greenberg-to prison. It also chronicles the incredible story of how AIG was rescued by the Fed, and why the government had no choice in the matter. Includes new insights into the latest developments for both AIG and Hank Greenberg Reveals the real reasons behind the U.S. government's unprecedented bailout of AIG Explores AIG's history, starting in Shanghai in 1919, along with the downfall of its CEO Offers rare insights into how AIG almost collapsed Filled with international intrigue and expert business acumen, the Second Edition of Fallen Giant paints a compelling portrait of both the past successes and current crises of Hank Greenberg and AIG.
Rattiner's Financial Planner's Bible. The Advisor's Advisor
"Jeff Rattiner has found another way to help producers. This book is a must-have for financial advisors, especially those that aspire to be Million Dollar Producers." -Thomas B. Gau, CPA, CFP President and CEO of Million Dollar Producer «Jeff Rattiner has done it again! His book displays all the essential tools and techniques necessary for advanced planners to succeed in this business. Rattiner's easy-to-read style provides the best in marketing and practice management ideas. This book will help you if you have hit a dead end in your practice. Rattiner tells it like it is by providing a no-nonsense approach to truly taking your practice to the next level. A must-read for the serious financial advisor.» -Jim Cannon, President, SunAmerica Securities, Sentra Securities Corporation, and Spelman & Co., Inc. Financial planners provide a variety of services to an array of clients but lack a uniform system for creating a profitable business. Rattiner's Financial Planner's Bible: The Advisor's Advisor collects best practices from the nation's leading financial planners, presenting a prototype turnkey model for achieving financial success for both the client and the practice. Financial planning expert Jeffrey Rattiner emphasizes an ethical, practical approach to financial advising, placing paramount importance on «doing what's best for the client.» Drawing on extensive interviews and his own experience, Rattiner delivers can't-miss tips on marketing a financial planning practice, developing an infrastructure, crafting strategic alliances, assessing a business's profitability, and creating the model twenty-first-century practice. This authoritative guide also covers: * Forming a planning advisory board * Establishing a realistic chain of command * Delegating responsibility * Making technology work for you * Charging clients appropriately Running a financial planning business need not be an exercise in trial and error. Rattiner's Financial Planner's Bible delivers a compelling model for advising success.
The Ultimate Book of Business Skills. The 100 Most Important Techniques for Being Successful in Business
There is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. No matter how much experience you have, everyone can make mistakes. The Ultimate Book of Business Skills points the way for anyone in a business role. It puts the essential techniques for running a business, managing a team and making informed choices about strategy straight into the hands of the people who need them. The Ultimate Book of Business Skills is a great addition to the Capstone Reference series. It features a user-friendly format with real-life examples designed to transform anyone into a rounded businessperson with an impressive range of skills-based knowledge at their fingertips.
TKO Management!. Ten Knockout Strategies for Becoming the Manager Your People Deserve
Management A practical, hard-hitting guide to being a better manager! In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson's TKO Series gives you the practical, high-impact strategies you need to build a business that can put the competition down for the count. TKO Management! presents no-nonsense, tough-as-nails practices for becoming a better leader and manager in every way. Packed with easy-to-follow, step-by-step guidance, TKO Management! will train you in the right skills and the most effective tactics for managing your people and your business. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won't find anywhere else. Get down to business with ten short chapters on: Balancing your management skills and leadership ability Creating a winning workplace environment Becoming a powerful, effective motivator Training and coaching your people to reach their full potential Crafting a dynamic vision and strategy for your organization Holding people accountable for results Dealing with poor performers and underachievers Give the competition your best shot–with Dave Anderson's TKO Management!