John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedSeven Years to Seven Figures. The Fast-Track Plan to Becoming a Millionaire
In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less. Seven Years to Seven Figures will give you the tools to increase your income, get the highest possible returns on investments, save wisely—and secure your financial future faster than you may have ever dreamed.
Profit from the Peak. The End of Oil and the Greatest Investment Event of the Century
Profit from the Peak contains the information you need to successfully navigate the end of our oil-based economy. It takes a hard look at the future of oil and gas, examines how you can effectively invest in these resources, and profit from energy alternatives that are poised to power the years ahead. Along the way, this book also explores the potential, and possible limitations, of each major energy source, while carefully cover the investing angles of each one.
Six Sigma Team Dynamics. The Elusive Key to Project Success
A full, expert discussion of the last major component of Six Sigma implementation George Eckes' first two books on Six Sigma-The Six Sigma Revolution and Making Six Sigma Last-dealt with Six Sigma from a strategic level and from a cultural level, respectively. Six Sigma Team Dynamics covers the last component of Six Sigma-improving team processes. The successful completion of Six Sigma depends on teams working together and applying a proven methodology that defines, measures, analyzes, improves, and controls the process. These team dynamics and the roles and responsibilities of all constituencies are the last remaining key to successful Six Sigma implementation.
Feeding Baby Green. The Earth Friendly Program for Healthy, Safe Nutrition During Pregnancy, Childhood, and Beyond
The new «baby feeding bible» from the award-wining author of Raising Baby Green Called the «Al Gore of Parenting» by Parenting Magazine, Dr. Alan Greene has written the follow up to his best-selling book and offers parents a definitive guide for making nutritionally-sound decisions for their children. Offers parents green choices for feeding children from when they are in the womb through toddler years. This unique guide includes advice on how to transform a baby's eating habits that will positively impact their health and development for the rest of their lives. Dr. Greene has included everything a parent needs to know about creating healthy, nutritious meals that help avoid childhood obesity, and prevent childhood disease. This must-have resource Shows how what a mother eats during pregnancy effects her baby's health and eating habits for years after birth Provides the definitive guide to «green» feeding for babies from pregnancy to toddlers Filled with practical tips and advice for selecting and preparing earth friendly meals for babies Shows the health benefits for babies who eat «green» with innate nutritional intelligence The crucial follow-up to the best-selling book Raising Baby Green In addition to working in his medical practice, Dr. Alan Greene makes regular appearances on the Today show and writes articles for the New York Times.
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Adobe Photoshop Lightroom Workflow. The Digital Photographer's Guide
Get the most out of Lightroom with Tim Grey as your guide by reducing the time and effort you spend storing, selecting, and editing your digital images. Adobe’s new Lightroom software, together with this practical guide, explains everything from importing and cataloguing to processing and archiving. Whether you’re a professional photographer or advanced amateur, you’ll find ways to work efficiently with Lightroom in order to improve your productivity and get the results you want.
Seasonal Stock Market Trends. The Definitive Guide to Calendar-Based Stock Market Trading
There is a seasonal bias to the stock market, and by paying attention to the seasonal market tendencies you can gain an edge in the stock market over the long haul. Seasonality offers a practical approach to investing and trading. What better way to learn how to employ seasonal systems than learning from Jay Kaeppel, a master in the analysis of seasonal trends? Kaeppel walks you through this phenomenon that continues to work consistently, providing you with his ultimate seasonal index to make the calendar work for you. Stock Market Seasonals provides a never-before-seen definitive guide that illustrates how to utilize a combination of four basic seasonal tendencies in order to maximize returns.
Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Essential Do's and Taboos. The Complete Guide to International Business and Leisure Travel
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations–from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad
Twilight in the Desert. The Coming Saudi Oil Shock and the World Economy
Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. He uncovers a story about Saudi Arabia’s troubled oil industry, not to mention its political and societal instability, which differs sharply from the globally accepted Saudi version. It’s a story that is provocative and disturbing, based on undeniable facts, but until now never told in its entirety. Twilight in the Desert answers all readers’ questions about Saudi oil and production industries with keen examination instead of unsubstantiated posturing, and takes its place as one of the most important books of this still-young century.