John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedUnstoppable. The pathway to living an inspired life
In Unstoppable, Adrian Gilpin shows us through his own amazing life-story, how ordinary people can achieve extraordinary things. Adrian's story starts with his recovery from a financially catastrophic business collapse, and moves into his journey of awakening through the labyrinth of personal development teaching. You will be deeply moved by Adrian's openness, integrity and honesty as well as being truly inspired to delve deep into your most fundamental aspirations and beliefs to help you achieve all that you really want in life. Unstoppable will help you navigate your way past the false prophets of human potential and keep you focused on the principles of effective thinking and action that will change the way you run your life forever.
Evolving Health. The Origins of Illness and How the Modern World Is Making Us Sick
Human illnesses can be understood as damage to those adaptations that we took on at various stages in our evolution from pre-life molecules to modern Homo sapiens. Preventing these illnesses entails avoiding what causes the damage– which too frequently are the everyday hazards of twenty-first-century life, as the chart below shows: Level of Evolution Cause of adaptive failure resulting disease or problem Pre-life Environmental poisons Certain birth defects Single cell (bacteria and amoeba-like) Viral infection Colds/flu/HIV Morula (sponge-like) Cellular stress Cancer Chordate Physical stress Back pain Fish Excess dietary salt Hypertension/heart disease Amphibian Tobacco smoke Lung cancer/emphysema Lower primate Excess dietary sugar Diabetes mellitus Higher primate Vitamin C deficiency Scurvy Ape Excess dietary protein Gout Homo sapiens Reduced dietary variety Nutritionaldiseases/food allergies
How to Start, Run, and Stay in Business. The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality
A new 25th anniversary update of the entrepreneur's bible For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources. Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including: * Preparing a business plan * Finding the right location * Deciding on an ownership structure * Record keeping and taxes * Financing and capital * Inventory and distribution * Hiring and staffing * Managing and motivating people * Marketing and promotions * Risk management * And much more In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.
The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. The Capstone Encyclopaedia of Business is organized alphabetically into over 1,000 entries covering the whole spectrum of business and management including: * business terms – concepts – thinkers – practitioners * organizations – brands – companies. Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice. The Capstone Encyclopaedia of Business makes sense of the new world of business, embracing the best of the new and the most robust of the old. * The first one-volume, accessibly-priced reference book for business in years. * Kicks off this exciting new series and will anchor Capstone as the one stop shop for busy professionals. * Key title in large promotion including web site and extract mailings. * Internationally-recognized editorial board. * Annual updates will occur making this a classic key title to keep on the shelves.
Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the «wealth quotient» in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
Paul Volcker. The Making of a Financial Legend
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker’s reputation as a great business leader with uncompromising ethics continues to this day. Written by award-winning New York Times journalist Joseph Treaster, Paul Volcker: The Making of a Financial Legend takes readers through the most compelling moments of this legend’s life in private and public service. From his early days as a young Treasury Department official through his appointments to the New York Federal Reserve Bank, the Federal Reserve, and James D. Wolfensohn, Inc., this inspiring book captures the significant moments in Volcker life and explores the ethical, economic, and moral dilemmas he faced at every turn.
Man of the People. The Life of John McCain
A captivating look at one of America's most prominent and fascinating public figures Bestselling author, war hero, presidential candidate, champion of the most politically sticky issue to rock Washington since Watergate-campaign finance reform- there may be no better known senator than John McCain. From Democrats to Republicans, many Americans relate to John McCain's straight-talking form of politics. In Man of the People: The Life of John McCain, political journalist Paul Alexander offers the only objective, in-depth account of this remarkable politician's journey-from Naval Academy student to Presidential hopeful. Readers will follow McCain from his rich Navy roots through his twenty-one year tour in the Navy, and then behold as he evolves into one of our country's most distinguished yet controversial political leaders. With insider access, Alexander flushes out the personal history to present a candid portrait of the political evolution of McCain. From the WWII hero grandfather who aggressively helped destroy the Japanese military machine to McCain's growth from Navy plebe to Reagan foot soldier, Alexander uncovers what makes McCain tick, how he evolved into a politician with a cause that has endeared him to Democrats and antagonized the Republican party leadership. Political insider, radio talk show host, and well-known journalist Paul Alexander followed McCain from the Presidential campaign trail to stumping for campaign finance reform. McCain's life is not only the story of the most compelling politician since Ronald Reagan but also the history of the transformation of American politics over the last thirty years. Through McCain's personal history-from Vietnam veteran to Reagan go-to guy to a key figure in the Keating S&L crisis to military campaign critic, Alexander pulls back the public curtain to reveal the private man. In doing so, he exposes military machinations, Vietnam controversy, POW torture, mental depression, and political intrigue. John McCain continues to push the political system, thus capturing the attention of the American public. The straightforward, no-nonsense style that has become his hallmark shines through every page of this telling biography.
The Man Who Changed Everything. The Life of James Clerk Maxwell
This is the first biography in twenty years of James Clerk Maxwell, one of the greatest scientists of our time and yet a man relatively unknown to the wider public. Approaching science with a freshness unbound by convention or previous expectations, he produced some of the most original scientific thinking of the nineteenth century – and his discoveries went on to shape the twentieth century.
The Last Samurai. The Life and Battles of Saigo Takamori
The dramatic arc of Saigo Takamori's life, from his humble origins as a lowly samurai, to national leadership, to his death as a rebel leader, has captivated generations of Japanese readers and now Americans as well – his life is the inspiration for a major Hollywood film, The Last Samurai, starring Tom Cruise and Ken Watanabe. In this vibrant new biography, Mark Ravina, professor of history and Director of East Asian Studies at Emory University, explores the facts behind Hollywood storytelling and Japanese legends, and explains the passion and poignancy of Saigo's life. Known both for his scholarly research and his appearances on The History Channel, Ravina recreates the world in which Saigo lived and died, the last days of the samurai. The Last Samurai traces Saigo's life from his early days as a tax clerk in far southwestern Japan, through his rise to national prominence as a fierce imperial loyalist. Saigo was twice exiled for his political activities – sent to Japan's remote southwestern islands where he fully expected to die. But exile only increased his reputation for loyalty, and in 1864 he was brought back to the capital to help his lord fight for the restoration of the emperor. In 1868, Saigo commanded his lord's forces in the battles which toppled the shogunate and he became and leader in the emperor Meiji's new government. But Saigo found only anguish in national leadership. He understood the need for a modern conscript army but longed for the days of the traditional warrior. Saigo hoped to die in service to the emperor. In 1873, he sought appointment as envoy to Korea, where he planned to demand that the Korean king show deference to the Japanese emperor, drawing his sword, if necessary, top defend imperial honor. Denied this chance to show his courage and loyalty, he retreated to his homeland and spent his last years as a schoolteacher, training samurai boys in frugality, honesty, and courage. In 1876, when the government stripped samurai of their swords, Saigo's followers rose in rebellion and Saigo became their reluctant leader. His insurrection became the bloodiest war Japan had seen in centuries, killing over 12,000 men on both sides and nearly bankrupting the new imperial government. The imperial government denounced Saigo as a rebel and a traitor, but their propaganda could not overcome his fame and in 1889, twelve years after his death, the government relented, pardoned Saigo of all crimes, and posthumously restored him to imperial court rank. In THE LAST SAMURAI, Saigo is as compelling a character as Robert E. Lee was to Americans-a great and noble warrior who followed the dictates of honor and loyalty, even though it meant civil war in a country to which he'd devoted his life. Saigo's life is a fascinating look into Japanese feudal society and a history of a country as it struggled between its long traditions and the dictates of a modern future.