John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedHedge Fund Operational Due Diligence. Understanding the Risks
How to diagnose and monitor key hedge fund operational risks With the various scandals taking place with hedge funds, now more than ever, both financial and operational risks must be examined. Revealing how to effectively detect and evaluate often-overlooked operational risk factors in hedge funds, such as multi-jurisdictional regulatory coordination, organizational nesting, and vaporware, Hedge Fund Operational Due Diligence includes real-world examples drawn from the author's experiences dealing with the operational risks of a global platform of over 80 hedge funds, funds of hedge funds, private equity, and real estate managers.
Packaging Sustainability. Tools, Systems and Strategies for Innovative Package Design
How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's «Sustainability Update» feature column.
Becoming Your Own China Stock Guru. The Ultimate Investor's Guide to Profiting from China's Economic Boom
In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how to profit from the investment opportunities available in the rise of the world’s newest economic superpower. Trippon has invested in the Chinese market for more than twenty years and made his clients millions of dollars in the process. Now, with this new book, he offers you detailed guidance on how to profit from this significant financial opportunity.
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America «At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!» –Tony Hsieh, CEO, Zappos.com «The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.» –Fisk Johnson, chairman and CEO, SC Johnson «The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.» –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice «Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.» –Mark L. Vachon, president and CEO, GE Healthcare, Americas «The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.» –David Aaker, vice chairman, Prophet; and, author, Brand Leadership «The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.» –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University «Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!» –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Mastering Digital Audio Production. The Professional Music Workflow with Mac OS X
This comprehensive guide shows you how to integrate a variety of production tools for the Mac OS X platform into all stages of audio production so that you can create and produce music. From single applications to complete suites, you’ll discover the software toolsets that are best for you and then discover how to incorporate them into a coherent workflow. Featuring best practices, real-world examples, and interviews with audio professionals, this book pulls together all the programs and tasks you need.
Love Leadership. The New Way to Lead in a Fear-Based World
A dynamic young leader shows how leading with love and respect creates success in business and life Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership-Loss Creates Leaders (there can be no strength without legitimate suffering), Fear Fails (only respect and love leads to success), Love Makes Money (love is at the core of true wealth), Vulnerability is Power (when you open up to people they open up to you), and Giving is Getting (the more you offer to others, the more they will give back to you). One of today's most influential leaders, Bryant has appeared on Oprah and in articles in the LA Times, NY Times, and the Wall Street Journal Bryant's bold approach to leadership is well-suited for today's tough economic environment and a world gripped by fear and uncertainty Outlines the innovative five laws of love-based leadership Love Leadership is that unique and powerful book that bridges the gap between solid business advice and pure inspiration.
Napoleon Hill's Golden Rules. The Lost Writings
Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success had led him from poverty stricken Appalachian Mountains with the desire to study successful people. These articles focus on Hill's philosophy of success, drawing on the thoughts and experience of a multitude of rags-to-riches tycoons, showing readers how these successful people achieved such status. Many of his writings such as the chapter on Law of Attraction, written in the March 1919 issue, have recently basis of several bestselling books. Readers will discover principles that will assure their success if studied and put into action. Chapters include: Lesson #1: Your Social and Physical Heredity–Hills Golden Rule (May 1920) Lesson #2: Auto Suggestion–Napoleon Hill's Magazine (July 1921) Lesson #3: Suggestion (Applied Salesmanship)–Napoleon Hill's Magazine (August 1921) Lesson #4: The Law of Retaliation–Hill's Golden Rule (March 1919) Lesson #5: The Power of Your Mind (Little Odd Visits with Your Editor)–Hill's Golden Rule (October 1919) Lesson #6: How to Build Self-Confidence–Napoleon Hill's Magazine (June 1921) Lesson #7: Environment and Habit–Hill's Golden Rule (April 1919) Lesson #8: How to Remember–Hill's Golden Rule (May-June 1919) Lesson #9: How Marc Antony Used Suggestion in Winning the Roman Mob–Hill's Golden Rule (July 1919) Lesson #10: Persuasion vs. Force–Hill's Golden Rule (September 1919) Lesson #11: The Law of Compensation–Napoleon Hill's Magazine (April 1921) Lesson #12: The Golden Rule as a Pass Key to All Achievement–Napoleon Hill's Magazine (June 1921)
The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence–drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world–that business is riding on yet another bubble that is ready to burst–a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong–these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands–and tomorrow's–have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful «energized differentiation.» Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Extraordinary Circumstances. The Journey of a Corporate Whistleblower
The longer WorldCom Chief Audit Executive Cynthia Cooper stares at the entries in front of her, the more sinister they seem. But the CFO is badgering her to delay her team's audit of the company's books and directing others to block Cooper's efforts. Still, something in the pit of her stomach tells her to keep digging. Cooper takes readers behind the scenes on a riveting, real-time journey as she and her team work at night and behind closed doors to expose the largest fraud in corporate history. Whom can they trust? Could she lose her job? Should she fear for her physical safety? In Extraordinary Circumstances, she recounts for the first time her journey from her close family upbringing in a small Mississippi town, to working motherhood and corporate success, to the pressures of becoming a whistleblower, to being named one of Time's 2002 Persons of the Year. She also provides a rare insider's glimpse into the spectacular rise and fall of WorldCom, a telecom titan, the darling of Wall Street, and a Cinderella story for Mississippi. With remarkable candor, Cooper discusses her struggle to overcome these challenges, and how she has found healing through sharing the lessons learned with the next generation. This book reminds us all that ethical decision-making is not forged at the crossroads of major events but starts in childhood, «decision by decision and brick by brick.» At a time when corporate dishonesty is dominating public attention, Extraordinary Circumstances makes it clear that the tone set at the top is critical to fostering an ethical environment in the work-place. Provocative, moving, and intensely personal, Extraordinary Circumstances is a wake-up call to corporate leaders and an intimate glimpse at a scandal that shook the business world.
Making Good. The Inspiring Story of Serial Entrepreneur, Maverick and Restaurateur
Tony Allan is a rare breed – a masterful chef as well as a great businessman. He is second only to Sir Terence Conran as Britain's wealthiest restaurateur and enjoys celebrity status following his primetime BBC cookery show Tony & Giorgio, with best pal Giorgio Locatelli. Packed with entertaining anecdotes, his inspiring biography and business manual, Making Good, gives a real insight into one of the few remaining characters on the UK's restaurant scene and a template for aspiring entrepreneurs who want to know how it could – but perhaps shouldn't – be done. Making Good is the fly-on-the-kitchen-wall cookumentary of exactly what Tony Allan did and why he did it the way he did. It is essential reading for wannabe millionaires from all walks of life, including anyone who has ever dreamt of running their own business or opening a successful restaurant. Making Good will inspire anyone hungry for a genuine rags-to-riches story. 'I call Tony my English brother. He is the man who introduced me to English culture and we have had some wonderful times together. Launching Bank restaurant was a fantastic experience, one I will always remember, so this book is very special.' Christian Delteil, Managing Director of Bank Restaurants