Альпина Диджитал
Все книги издательства Альпина ДиджиталServing leaders
* The second book in The Ken Blanchard Series-selected and with a foreword by Ken Blanchard * A unique and practical "action approach" to servant leadership-a popular and widely espoused concept that figures prominently in the writings of Ken Blanchard, Peter Senge, Stephen Covey, Peter Block, and many others * Uses a compelling story format with highly sympathetic characters to make servant leadership accessible to a wide audience At a time of increasing concern about ethics at the top, The Serving Leader makes the case for an approach to leadership that is both more moral and more effective than the ruthless, anything-for-the-bottom-line approach that has brought disgrace-and often ruin-to many once-mighty organizations. "Serving leaders" lead by serving others, not by using them. As one of the characters in the book notes, "A leader qualifies to be first by putting other people first." It sounds paradoxical, but it works-and The Serving Leader shows precisely how and why. While The Serving Leader uses a parable to outline the basics of servant leadership, all the people in it are based on real people, the organizations depicted are based on real organizations-and the results they achieved are what really happened. Ken Jennings and John Stahl-Wert use an engaging and moving story about an estranged son, his dying father, and a remarkable group of innovative leaders in business, volunteer organizations, and civic groups to illustrate five pragmatic principles of servant leadership. On one level The Serving Leader is the most practical guide available to implementing servant leadership; on a deeper level, it is a book about the personal journey of growth that real leadership requires.
Know Can Do! Put Your Know-How Into Action
Attempting to better themselves—learn new skills, break bad habits, realize their potential—people read books, attend seminars, take training courses. And companies pitch in too, spending billions of dollars every year on professional development programs aimed at helping their employees become more effective. But in spite of what people sincerely believe are their best efforts, all too often their behavior doesn’t change. The fact that it seems to be so hard to make new learning stick is an endless source of frustration for both individuals and organizations. For years Ken Blanchard has been troubled by the gap between what people know—all the good advice they’ve digested intellectually—and what they actually do. In this new book he and his coauthors, Paul J. Meyer and Dick Ruhe, use the fable format Blanchard made famous to lay out a straightforward method for learning more, learning better, and making sure you actually use what you learn. This engaging story identifies three key reasons people don’t make the leap from knowing to doing and then moves on to the solution. It teaches you how to avoid information overload by learning “less more, not more less.” You’ll find out how to adjust your brain’s filtering system to learn many, many times more than ever before, ignite your creativity and resourcefulness with Green Light Thinking, master what you’ve learned using spaced repetition, and more. At last, an answer to the question, “Why don’t I do what I know I should do?” Read this book and you will!
Synchronicity. The Inner Path of Leadership
We’ve all had those perfect moments when events that could never be predicted, let alone controlled, remarkably seem to guide us along our path. Carl Jung called this phenomena “synchronicity” – “a collaboration between persons and events that seems to enlist the cooperation of fate.” In this book, Joseph Jaworski argues that the right state of mind will make you the kind of person who can enlist the cooperation of fate and take advantage of synchronicity, creating the conditions for “predictable miracles.” If you are tired of being the victim of circumstances, this book will teach you to be the kind of person who creates your own circumstances. Jaworski shares the story of his own escape from an inauthentic life and his journey into a world filled with possibility. He maps out the inner path of leadership for those who feel the call to achieve their full potential, using his own life story to teach readers a greater truth. He examines the fundamental shifts of mind that free us to seek out the power of synchronicity. After reading this book, you will discover your own power to help those realities unfold. You will learn to “listen” to realities that want to emerge in this world and acquire the courage to help them be born. "Synchronicity illustrates that leadership is about the release of human possibilities, about enabling others to break free of limits – created organizationally or self-imposed. Although this book describes the author's personal journey, it contains profound messages about organizational learning and effectiveness." – Scientific American
Financial Statements
Now the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson's master work will give you that firm grasp of "the numbers" necessary for business success. With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more. Most introductory finance and accounting books fail either because they are written "by accountants for accountants" or the authors "dumb down" the concepts until they are virtually useless. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that you can understand it! Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement and cash flow statement work together to offer a "snapshot" of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book's uniquely visual approach, you'll be able to see exactly how each transaction affects the three key financial statement of the enterprise. Two new major sections with nine new chapters were added to this revised second edition of Financial Statements, simply the clearest and most comprehensive introduction to financial reporting available. Теперь этот бестселлер стал еще лучше! Переработанное и дополненное второе издание книги даст вам твердое понимание финансовых показателей, необходимых для успеха в бизнесе. Выпущенная суммарным тиражом более чем 100 000 экземпляров, книга является прекрасным введением в финансовую отчетность для нефинансовых менеджеров, инвесторов в фондовые рынки, юристов, кредиторов и предпринимателей. Большинство книг подобного рода терпят крах именно потому, что они написаны «бухгалтерами для бухгалтеров» – в них рассматриваются концепции и понятия, которые являются практически бесполезными для нефинансистов. «Финансовая отчетность» показывает, что бухгалтерский учет и финансовая отчетность не относятся к области высшей математики и вполне доступны для понимания! Иттельсон четко и просто демонстрирует, как бухгалтерский баланс, отчет о прибыли и убытках и кэшфлоу дают «краткую характеристику» финансового состояния любой компании. Каждый термин определяется на понятном языке. Каждая концепция объясняется на примере простой сделки. Визуальное оформление книги позволяет увидеть, как именно каждая операция затрагивает три ключевые финансовые показателя предприятия. В книгу добавлены два новых раздела с девятью новыми главами.
How to Get Ideas
A revised and expanded edition of a bestselling classic–more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get Ideas shows you–no matter your age or skill, your job or training–how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas.
The First-Time Manager
It is shortlisted for the Chartered Management Institute's Management Book of the Year award 2012. What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The «First-Time Manager» is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with superiors, and much more. Written in an inviting and accessible style, the revised sixth edition includes new material on increasing employee engagement, encouraging innovation and initiative, helping team members optimize their talents, improving outcomes, and distinguishing oneself as a leader. Packed with immediately usable insight on everything from building a team environment to conducting performance appraisals, «The First-Time Manager» remains the ultimate guide for anyone starting his or her career in management.
30 Days to Online PR and Marketing Success
Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to: • Use online PR and keywords to climb to the top of search-engine rankings • Reach reporters and consumers with hot news and information • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you. Google и Интернет полностью изменили современное представление о рекламе – блоги, сайты, социальные сети… Потребность в новостях просто переходит все допустимые пределы. Используя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают все, что им необходимо о рекламе, и создадут глобальную видимость своего продукта. Еще вы узнаете, как: • использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах; • удовлетворить свою потребность в информации и необходимых новостях; • смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета. Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для вас.
Quick & Painless Business Writing: An Essential Guide to Clear and Powerful Communication
Want to send an E-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a Web site that no customer can resist? Quick & Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of do’s and don’ts, or revisiting the lessons of high school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you’ll learn that grammar is not a collection of stagnant rules you’d better follow (or else), but an ever-changing set of principles with plenty of choices. Then you’ll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs, and the way sentence structure can elicit certain responses. You’ll happily replace what you learned about «structure» with an altogether new understanding of how to open, develop, and close your messages. Even better, you’ll learn how to build a cohesive message quickly, with little need for rewriting. But business writing cannot live on words alone. That’s why this book explores the review process – whether your reviewer is an in-house editor, a client, a boss, or even a spouse – and help you learn strategic ways to approach and manage them. With this information, you’ll do more than write well. You’ll be able to craft strategic messages that get the right response from your reader, whether you want a colleague to send important information now or a customer to say «yes» to your proposal. Have to address a difficult situation? Confront a co-worker? Defend yourself to your boss? Give a bad employee bad news? This book will show you how to do that and more…quickly and painlessly. Хотите отправить грамотное письмо по электронной почте с плохими новостями вашему боссу? Нужно одним сообщением убедить клиента заключить с вами сделку? Хотите узнать секрет неотразимого для посетителей веб-сайта? Книга расскажет вам, как это сделать. Да, именно здесь вы можете научиться улучшать свои деловые сообщения без запоминания бесконечных правил, просмотра контрольных списков и уроков, подобных тем, что дают в школе. Автор раскрывает секреты по ликвидации страха перед написанием писем и бестактности в сообщении и помогает вам научиться создавать документы, достигающие оптимальных результатов в короткие сроки. Вы узнаете, что грамматика – не коллекция устоявшихся правил, которым необходимо следовать, а постоянно меняющийся набор принципов, где каждый подходит для конкретного случая. Вы откроете для себя секретный потенциал существительных, разрушительную силу глаголов, украшающее текст изящество прилагательных. Вы также узнаете, насколько сильно зависит впечатление, производимое текстом, от структуры предложений, содержащихся в нем. Вы поймёте, как можно быстро и легко построить грамотное сообщение, которое потом не придется переписывать по 10 раз. Однако единого правила на любой случай жизни не существует. Именно поэтому в книге рассмотрены самые разнообразные вариации сообщений: для вашего клиента, для босса, для редактора… и даже для вашей второй половинки. Обладая этой информацией, вы будете не просто хорошо писать тексты, вы сможете вырабатывать стратегию сообщений, способную получить согласие практически от любого вашего читателя. Нужно решить трудную ситуацию? Противостоять коллеге? Защитить себя перед начальством? Сообщить сотрудникам плохую новости. Книга покажет вам, как это сделать.
The Manager's Phrase Book: 3000+ Powerful Phrases That Put You In Command In Any Situation
The Manager's Phrase Book is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today's most competent managers. You will have control of any situation at a moment's notice, regardless of your position in the corporate world. You will have all the weapons you need to succeed where vibrant, meaningful, appropriate, and, perhaps above all, precise language is required. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable – the elite. The Manager's Phrase Book is an amazingly fast paced, easy-to-use reference book that will help you to: • Use the correct words at all times • Conquer conflict • Take on challenges and challengers • Build bridges between people • Address sticky situations • Further your own career • And so much more The Manager's Phrase Book makes it easy for you to break out of the mundane world of management and to take on all comers. It is the latest compilation of Patrick Alain's research on how managers really communicate in today's world. Эта книга представляет собой набор из тысяч готовых к использованию фраз, которые позволят вам с легкостью стать одним из самых компетентных руководителей. Вы будете иметь контроль над любой ситуацией и в любой момент, независимо от вашей позиции в корпоративном мире. Вы будете иметь все оружие, необходимое, чтобы преуспеть там, где яркий, значимый и прежде всего точный язык просто необходим. С этим своеобразным ключом к успеху вы начнете вести новую игру, в которой вы будете харизматичной элитой, к которой вы всегда стремились. «Разговорник руководителям» является удивительно простым, легким в использовании справочником, который поможет вам: • Использовать правильные слова в любое время. • Побеждать в конфликтах. • Отвечать на вызовы и конкуренцию. • Налаживать контакты с людьми. • Двигаться вверх по карьерной лестнице. • И многое, многое другое! Книга является последним сборником результатов научных исследований Патрика Алена о том, как руководители действительно общаются в современном мире.
100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy
This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn: • How to slow down and enjoy a new level of focus. • How to build on your peoples' strengths. • A simple and creative way to hold people accountable. • How to enjoy cultivating the art of supportive confrontation. Это новое издание поможет вам по-новому взглянуть на свои коммуникации и вашу способность быстро принимать решения, а также важность личного лидерства и физической энергии. Авторы помогут вам узнать: • как замедлить или ускорить процесс работы и повысить внимание к деталям. • как построить корпоративную этику, корпоративный дух и прочие составляющие ответственного коллектива. • как воспитать ответственность и любовь к работе у ваших сотрудников. • как с помощью искусства конфронтации добиться от подчиненных максимальных результатов в короткие сроки.