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Скачивание или чтение онлайн электронных книг.Generational Selling Tactics that Work. Quick and Dirty Secrets for Selling to Any Age Group
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The «What's In It for Me?» Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.
Pension Finance. Putting the Risks and Costs of Defined Benefit Plans Back Under Your Control
Pension plans around the world are in a state of crisis. U.S. plans alone are facing a total accrued liability funding deficit of almost $4 trillion (of the same order of magnitude as the federal debt), a potential financial catastrophe that ranks among the largest ever seen. It has become clear that many government, corporate, and multi-employer pension sponsors will not be able to cope with this crippling debt and may default on promised benefits. And many of those sponsors that might be able to cope are exasperated by continuous, ongoing negative surprises-large unexpected deficits and higher-than-expected required contributions and pension expense-and are choosing to terminate their plans. But it need not be so. Pension Finance: Putting the Risks and Costs of Defined Benefit Plans Back under Your Control walks the reader through the conventional actuarial and accounting approaches to financing pension benefits and investing plan assets, showing that the problems described happen as a natural consequence of the dated methods still in use. It shows in detail how modern methods based on market value will easily minimize these risks: Pension plans can in fact be comfortable for employers to sponsor and safe for employees to contribute todepend on for their retirement needs. This book is must-read for defined benefit pension plan sponsors and employee representatives, plan executives, board members, accountants, fund managers, consultants, and regulators., Research sponsored by the CFA Institute, this book demystifies pension finance, previously accessible only to actuaries. It teaches the topic in lay terms by drawing complete analogies to ordinary transactions such as paying off a mortgage or saving for college. Armed with this book, anyone comfortable with finance and investments in any other context can be comfortable with pension finance and pension investment policy. And further armed with a handheld financial calculator, any layperson can quickly estimate the contributions needed to keep a given plan comfortably solvent, giving them a powerful tool for oversight.
JavaScript Programming. Pushing the Limits
Take your JavaScript knowledge as far as it can go JavaScript has grown up, and it's a hot topic. Newer and faster JavaScript VMs and frameworks built upon them have increased the popularity of JavaScript for server-side web applications, and rich JS applications are being developed for mobile devices. This book delivers a compelling tutorial, showing you how to build a real-world app from the ground up. Experienced developers who want to master the latest techniques and redefine their skills will find this deep dive into JavaScript's hidden functionalities gives them the tools to create truly amazing and complex applications. JavaScript has evolved into much more than simple client-side scripting; this book delves into advanced topics not generally found in other more intermediate JS development books Expert author delivers an in-depth tutorial showing how to build a real-world app that is loosely coupled, with each component built to exist separately Explores how to build a backbone app, the importance of JavaScript templates, Node.js and MongoDB, 3D Canvas using WebGL / Three.js, how to convert a desktop app into a dedicated mobile app, and much more Ideal for experienced developers with a deep knowledge of JavaScript as well as online developers with strong graphic design skills who are experienced in HTML/CSS and want to develop their front-end skills JavaScript Programming: Pushing the Limits will arm you with the skills to create killer apps for the 21st Century.
The Canadian Real Estate Action Plan. Proven Investment Strategies to Kick Start and Build Your Portfolio
Real estate, like any other investment, is a means to an end: that end might be a secondary source of income, a strategic plan for your retirement, or a way to attain complete financial independence. Whatever your goal is, you've decided that real estate is a tool you want to use. So how do you use it? How do you make it work for you and avoid getting burned in the market? And how much of it do you need to fulfill your ambitions? Peter Kinch is one of Canada's top mortgage brokers and has helped thousands of investors clarify their dreams and turn them into reality. In The Canadian Real Estate Action Plan, Peter walks you through one of his investor workshops, helping you develop not just a plan, but your plan, including: Defining your end goal, and how much real estate you need to achieve it Determining the kinds of investments that are right for you Identifying obstacles to your success, and overcoming them Discovering financing options and solutions, including recent changes that affect investors New investors will get the thorough background information they need to get started, while more experienced investors will benefit from exploring alternative options and lesser-known strategies. Both will see how long-term thinking is the key to their portfolio's continued profitability. The best way to achieve your goals is to plan for your success, and there's no better tool to help you do just that than The Canadian Real Estate Action Plan.
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
The Conscious Investor. Profiting from the Timeless Value Approach
An intriguing look at the full range of value methods brought together for the first time The biggest block to success in the stock market is unconscious investing, or following the crowd without asking the right questions such as: «What is it really worth?» Even more fundamental is: «What rate of return can I confidently expect to get?» Without having the methods to answer these questions is like trying to sail a boat without a rudder. The Conscious Investor covers each of the main methods used to calculate value or return in the stock market, along with descriptions of how and when to use them, as well as their strengths and weaknesses. Interspersed throughout the methods are the timeless investment principles of Benjamin Graham and Warren Buffett. The book: Includes balance sheet methods, dividend discount methods, discounted cash flow methods, price ratio methods, and many others Explains the significance of viewing real value as a combination of a stock's price or market value and its intrinsic value Comes with free access to key functions in the author's Conscious Investor software The Conscious Investor is indispensable reading for everyone with an interest in investing in the stock market, from novices to experienced professionals. Using this book as your guide, you'll quickly discover what it takes to be a conscious investor and gain more confidence in knowing what and when to buy, when to hold, and when to sell.
An Executive's Guide to Fundraising Operations. Principles, Tools and Trends
A straightforward guide to the principles of effective fundraising operations An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities. This guide simplifies and focuses on the analysis of problems and needs, allowing a quick return to fundraising. Provides the essential framework to improve and innovate development operations Includes dozens of practical tools, including sample policies for data, database, reporting, and business processes Offers sample workflow illustrations for gift processing and acknowledgment, report specification, and other processes Features sample reports for campaign management, performance management, and exception management Delivers effective calculators for operational rules of thumb No matter what the department is called, most fundraisers struggle with evaluating operational issues. This guide leads you through principles of effective fundraising operations, simplifies complicated topics, and offers solutions to some of the most vexing operations dilemmas.
Financial Derivatives. Pricing and Risk Management
Essential insights on the various aspects of financial derivatives If you want to understand derivatives without getting bogged down by the mathematics surrounding their pricing and valuation, Financial Derivatives is the book for you. Through in-depth insights gleaned from years of financial experience, Robert Kolb and James Overdahl clearly explain what derivatives are and how you can prudently use them within the context of your underlying business activities. Financial Derivatives introduces you to the wide range of markets for financial derivatives. This invaluable guide offers a broad overview of the different types of derivatives-futures, options, swaps, and structured products-while focusing on the principles that determine market prices. This comprehensive resource also provides a thorough introduction to financial derivatives and their importance to risk management in a corporate setting. Filled with helpful tables and charts, Financial Derivatives offers a wealth of knowledge on futures, options, swaps, financial engineering, and structured products. Discusses what derivatives are and how you can prudently implement them within the context of your underlying business activities Provides thorough coverage of financial derivatives and their role in risk management Explores financial derivatives without getting bogged down by the mathematics surrounding their pricing and valuation This informative guide will help you unlock the incredible potential of financial derivatives.
The Complete Trading Course. Price Patterns, Strategies, Setups, and Execution Tactics
A practical guide covering everything the serious trader needs to know While a variety of approaches can be used to analyze financial market behavior and identify potential trading/investing opportunities, no approach is completely accurate. The challenge for traders is to find a method that they feel comfortable with and are able to implement consistently, through the normal ups and downs of trading. The Trading Course provides you with a detailed description of the methods used to analyze markets, spot profitable trading opportunities, and properly execute trades. Page by page, this book references different trading methodologies, but focuses specifically on applying them when attempting to identify good trades. Discusses the principles of price behavior, trends, trade set ups, trade execution, and intermarket relationships Details different trading tools and techniques, including Japanese Candlesticks, Elliott Wave, Dow Theory, momentum indicators, and much more If you want to become a successful trader, you have to be prepared. This book will show you what it takes to make it in this field and how you can excel without getting overwhelmed.
How to Reach and Teach Children with Challenging Behavior (K-8). Practical, Ready-to-Use Interventions That Work
Interventions for students who exhibit challenging behavior Written by behavior specialists Kaye Otten and Jodie Tuttle–who together have 40 years of experience working with students with challenging behavior in classroom settings–this book offers educators a practical approach to managing problem behavior in schools. It is filled with down-to-earth advice, ready-to-use forms, troubleshooting tips, recommended resources, and teacher-tested strategies. Using this book, teachers are better able to intervene proactively, efficiently, and effectively with students exhibiting behavior problems. The book includes research-backed support for educators and offers: Instructions for creating and implementing an effective class-wide behavior management program Guidelines for developing engaging lessons and activities that teach and support positive behavior Advice for assisting students with the self-regulation and management their behavior and emotions