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Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits

Richard Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Phonics Pathways. Clear Steps to Easy Reading and Perfect Spelling

Dolores Hiskes G.

Teaches students of all ages the basics of phonics with a time-tested, foolproof method This tenth edition of the best-selling book teaches reading using sounds and spelling patterns. These sounds and patterns are introduced one at a time, and slowly built into words, syllables, phrases, and sentences. Simple step-by-step directions begin every lesson. Although originally designed for K-2 emergent readers, this award-winning book is also successfully being used with adolescent and adult learners, as well as second language learners and students with learning disabilities. Wise and humorous proverbs encourage virtues such as patience, perseverance, honesty, kindness, compassion, courage, and loyalty. Offers help for all students including those with learning disabilities or very short attention spans Includes extensive examples, word lists, and practice readings that are 100% decodable Uses a multisensory method that benefits all learning styles This bestselling, much-loved book offers a complete approach to teaching phonics and reading for a fraction of the cost of other programs.

Beginning CSS. Cascading Style Sheets for Web Design

Richard York

Completely updated material and new examples show you what CSS can do With the latest versions of Firefox, Safari, Internet Explorer, and other browsers released, CSS is more essential than ever. This beginner guide demonstrates how cascading style sheets can be used to define styles to items in Web pages, rather than format each item individually. Each lesson in this full-color book has been methodically revised to be more concise and efficient, making your learning experience as productive as possible. Covers the latest in CSS, including the new features of Internet Explorer, Firefox, Safari, and Google Chrome Reviews the vast improvements to mobile browsers and how CSS can work with them Provides helpful examples and walks you through real-world solutions to common hurdles Discusses embedded fonts, compatibility tables, and cross-browser bug scenarios Beginning CSS, Third Edition gets you completely up to date so that you can start using CSS in the newest Web and mobile browsers today!

Strategic Fund Development. Building Profitable Relationships That Last

Simone Joyaux P.

The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.

Pentaho Kettle Solutions. Building Open Source ETL Solutions with Pentaho Data Integration

Roland Bouman

A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks.

Finance Fundamentals for Nonprofits. Building Capacity and Sustainability

Woods Bowman

A complete guide to the financial requirements a nonprofit organization must follow to indefinitely maintain the volume and quality of their services An organization may have plenty of capacity in the long run, but in the short run, donor restrictions and limited financing options are constraining. Here-and-now liquid assets are the only resources available. Finance Fundamentals for Nonprofits: Building Capacity and Sustainability shows how to measure a nonprofit organization's financial capacity in different time frames and how to measure its ability to sustain capacity in each case. Explains how nonprofits differ from businesses and how they promote values-centered management Reveals how to improve financial capacity and sustainability Written by a nonprofit scholar Filled with real-world case studies and actionable advice relating financial health to financial capacity and sustainability, this book is essential reading for every nonprofit professional.

Designing for the iPad. Building Applications that Sell

Chris Stevens

Get in the game of developing successful apps for the iPad Designing for the iPad presents unique challenges for developers and requires an entirely different mindset of elements to consider when creating apps. Written by a highly successful iPad software developer, this book teaches you how to think about the creation process differently when designing iPad apps and escorts you through the process of building applications that have the best chance for success. You'll learn how to take advantage of the iPad's exciting new features and tackle an array of new design challenges so that you can make your app look spectacular, work intuitively, and sell, sell, sell! Bestselling iPad app developer Chris Stevens shares insight and tips for creating a unique and sellable iPad app Walks you through sketching out an app, refining ideas, prototyping designs, organizing a collaborative project, and more Highlights new code frameworks and discusses interface design choices Offers insider advice on using the latest coding options to make your app a surefire success Details iPad design philosophies, the difference between industrial and retail apps, and ways to design for multiple screen orientations Designing for the iPad escorts you through the steps of developing apps for the iPad, from pencil sketch all the way through to the iPad App Store.

Startup Communities. Building an Entrepreneurial Ecosystem in Your City

Brad Feld

An essential guide to building supportive entrepreneurial communities «Startup communities» are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Cultural Agility. Building a Pipeline of Successful Global Professionals

Paula Caligiuri

HR professionals' guide to creating a culturally agile talent pipeline Succeeding in today's global economy requires organizations to acquire, develop, and retain professionals who can operate effectively around the world, irrespective of country or culture. More than ever before, organizations need a pipeline of professionals who possess cultural agility, the ability to quickly, comfortably, and successfully work in cross-cultural and international environments. As the competition for culturally agile talent grows, meeting this critical human resource challenge requires highly effective, cutting-edge talent management practices. With step-by-step guidance and evidence of effectiveness, this book offers those critical practices—many which can be implemented today. Includes how-to details for implementing talent management practices to build a pipeline of cultural agile professionals in any organization Features illustrative examples from a wide range of organizations, including the Peace Corps, the US Military, and many Fortune 500 companies Allows access to the Cultural Agility Self-Assessment (CASA), an interactive online assessment This book is a must-have resource for human resource professionals and all business leaders who know that the key to their organizations' success in today's complex global economy is their culturally agile human talent.

Engaged Leadership. Building a Culture to Overcome Employee Disengagement

Clint Swindall

Praise for Engaged Leadership, Second Edition «Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for successfully meeting twelve major leadership challenges. I recommend it.» —Mark Sanborn, author of The Fred Factor and You Don't Need a Title to Be a Leader «This creatively inspiring book not only encourages the leaders of tomorrow, but also inspires the leaders of today to step up and meet the challenges of a changing world. Business leaders will find true substance at the core of each page.» —Nido Qubein, President, High Point University; and Chairman, Great Harvest Bread Co. «Give this book to anyone aspiring to be an effective leader and you've put them ahead of the curve. Clint Swindall has done a masterful job of bringing leadership to life in a book that's engaging and effective. Create a leadership culture in your company by getting this book now!» —Joe Calloway, author of Work Like You're Showing Off! and Becoming a Category of One «This book is so engaging, you'll forget you're learning. If you only have time for one book this year, make it Engaged Leadership—you won't be disappointed.» —Bradford D. Beldon, President and CEO, Beldon Roofing Company «This book contains simple yet very effective management techniques that can improve every leader's ability to inspire and get the most out of their employees. Swindall shows us what employees want from leaders and how leaders can motivate employees using practical yet effective stories.» —John Wight, President and CEO, BF&M Insurance Group «This is a slam dunk by Swindall! What a powerful read for any team member of an organization. A fun, enjoyable, insightful, and impactful lesson on how to apply the key concepts of engaged leadership to move your team forward.» —Joe Clark, Vice President of Ticket Sales and Services, Spurs Sports & Entertainment