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Скачивание или чтение онлайн электронных книг.Kommunikationskonzeption und Briefing. Ein praktischer Leitfaden zum Erstellen zielgruppenspezifischer Konzepte
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt fur Kontakter oder Strategic Planner bei Agenturen oder fur Consultants. Um diese Aufgabe professionell zu erfullen, muss er/sie Geschaftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht ubertragen und daraus stimmige Entscheidungen zur Kommunikation ableiten. Einen praxisbewahrten Ansatz, ein «Konzept fur Konzepte», das auch Neuromarketing, Social Media und die Web-basierte Kommunikationsforschung berucksichtigt, prasentiert dieses Buch. Der Autor uberwindet dabei die theoretische Darstellung reiner Lehrbucher und liefert viele Tipps, Beispiele und Checklisten, die den Anwender bis zur finalen Umsetzung seines Konzepts unterstutzen. Er vermittelt das notwendige Wissen, mit dem sich Umsetzungsvorschlage konstruktiv-kritisch bewerten lassen, und hilft damit, die meist eher subjektive Beurteilung von Kreativitat zu objektivieren und zu professionalisieren. Das Buch bietet viele neue, farbige Werbebeispiele, wieder versehen mit Kommentaren und Fragen, die zum Nach- und Weiterdenken uber Absichten, Umsetzungsqualitaten und finale Wirkungen fuhren. Erweitert wurde es unter anderem zu den Themen Kommunikations-Controlling und Benchmarking, Elektronische Kommunikation und Mobile Communications sowie zu Messen und Events.
Nanomaterials, Polymers and Devices. Materials Functionalization and Device Fabrication
Providing an eclectic snapshot of the current state of the art and future implications of the field, Nanomaterials, Polymers, and Devices: Materials Functionalization and Device Fabrication presents topics grouped into three categorical focuses: The synthesis, mechanism and functionalization of nanomaterials, such as carbon nanotubes, graphene, silica, and quantum dots Various functional devices which properties and structures are tailored with emphasis on nanofabrication. Among discussed are light emitting diodes, nanophotonic, nano-optical, and photovoltaic devices Nanoelectronic devices, which include semiconductor, nanotube and nanowire-based electronics, single-walled carbon-nanotube based nanoelectronics, as well as thin-film transistors
Objektorientiertes Programmieren mit SIMOTION. Grundlagen, Programmbeispiele und Softwarekonzepte nach IEC 61131-3
Die Tendenz im Maschinenbau hin zu immer flexibleren Losungen fuhrt auch zu Veranderungen bei den Steuerungen. Mit der Zunahme mechatronischer Systeme und modularer Funktionseinheiten ergeben sich hohe Anforderungen an die Software und deren Programmierung. In der Automatisierungstechnik wird daher in den nachsten Jahren der gleiche Wandel stattfinden, der in der PC-Welt bereits erfolgt ist, hin zu besserem und klarerem Softwaredesign, zu einfacher Anderbarkeit und Modularitat. Dafur brauchen wir Objektorientierte Programmierung. Das Buch richtet sich an alle, die sich mit dieser zukunftsweisenden Entwicklung in der Automatisierungstechnik vertraut machen mochten. Egal ob man angehender Ingenieur, Techniker oder erfahrener Automatisierungstechniker ist: Es hilft, die Objektorientierte Programmierung zu verstehen und anzuwenden. SIMOTION stellt ab Softwarestand 4.5 die Moglichkeit der Nutzung von OOP entsprechend IEC 61131-3 ED3, der Norm fur speicherprogrammierbare Steuerungen, zur Verfugung. Das Buch unterstutzt den Umgang mit dieser Denk- und Programmierweise und bietet Programmierbeispiele zu verschiedenen objektorientierten Techniken und den dabei wirkenden Mechanismen. Die Beispiele sind aufeinander aufbauend gestaltet, so dass am Ende ein komplettes, verwendbares Maschinenmodul entsteht.
The Chemistry of Molecular Imaging
Molecular imaging is primarily about the chemistry of novel biological probes, yet the vast majority of practitioners are not chemists or biochemists. This is the first book, written from a chemist's point of view, to address the nature of the chemical interaction between probe and environment to help elucidate biochemical detail instead of bulk anatomy. Covers all of the fundamentals of modern imaging methodologies, including their techniques and application within medicine and industry Focuses primarily on the chemistry of probes and imaging agents, and chemical methodology for labelling and bioconjugation First book to investigate the chemistry of molecular imaging Aimed at students as well as researchers involved in the area of molecular imaging
CMOS Voltage References. An Analytical and Practical Perspective
A practical overview of CMOS circuit design, this book covers the technology, analysis, and design techniques of voltage reference circuits. The design requirements covered follow modern CMOS processes, with an emphasis on low power, low voltage, and low temperature coefficient voltage reference design. Dedicating a chapter to each stage of the design process, the authors have organized the content to give readers the tools they need to implement the technologies themselves. Readers will gain an understanding of device characteristics, the practical considerations behind circuit topology, and potential problems with each type of circuit. Many design examples are used throughout, most of which have been tested with silicon implementation or employed in real-world products. This ensures that the material presented relevant to both students studying the topic as well as readers requiring a practical viewpoint. Covers CMOS voltage reference circuit design, from the basics through to advanced topics Provides an overview of basic device physics and different building blocks of voltage reference designs Features real-world examples based on actual silicon implementation Includes analytical exercises, simulation exercises, and silicon layout exercises, giving readers guidance and design layout experience for voltage reference circuits Solution manual available to instructors from the book’s companion website This book is highly useful for graduate students in VLSI design, as well as practicing analog engineers and IC design professionals. Advanced undergraduates preparing for further study in VLSI will also find this book a helpful companion text.
American Business Since 1920. How It Worked
Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.
The Handbook of Language Emergence
This authoritative handbook explores the latest integrated theory for understanding human language, offering the most inclusive text yet published on the rapidly evolving emergentist paradigm. Brings together an international team of contributors, including the most prominent advocates of linguistic emergentism Focuses on the ways in which the learning, processing, and structure of language emerge from a competing set of cognitive, communicative, and biological constraints Examines forces on widely divergent timescales, from instantaneous neurolinguistic processing to historical changes and language evolution Addresses key theoretical, empirical, and methodological issues, making this handbook the most rigorous examination of emergentist linguistic theory ever
Paddlefish Aquaculture
Paddlefish have become of increasing interest to the aquaculture community in recent years, particularly as a potential new source of seafood and caviar. Native to North America, paddlefish show great promise both domestically and internationally as a commercially viable farmed species. Paddlefish Aquaculture examines all aspects of the biology and culture of these fish, exploring their physiology, production, end products and the economics underlying a successful paddlefish operation. Chapters specifically cover paddlefish biology, propagation and early culture techniques, production for meat and caviar, international culture and history, paddlefish food products, bioaccumulants of contaminants in paddlefish, parasites and diseases, and the economics of paddlefish aquaculture. Paddlefish Aquaculture is a timely practical reference for researchers and producers interested in paddlefish.
Wonder Woman and Philosophy. The Amazonian Mystique
Wonder Woman and Philosophy: The Amazonian Mystique explores a wide range of philosophical questions surrounding the most popular female superhero of all time, from her creation as feminist propaganda during World War II up to the first female lead in the blockbuster DC movie-franchise. The first book dedicated to the philosophical questions raised by the complex and enduringly iconic super-heroine Fighting fascism with feminism since 1941, considers the power of Wonder Woman as an exploration of gender identity and also that of the human condition – what limits us and what we can overcome Confronts the ambiguities of Wonder Woman, from her roles as a feminist cause and fully empowered woman, to her objectification as sexual fantasy Topics explored include origin stories and identity, propaganda and art, altruism and the ethics of care, Amazonians as transhumanists, eroticism and graphic novels, the crafting of a heroine, domination, relationships, the ethics of killing and torture, and many more.
Lubricants and Lubrication, 2 Volume Set
Praise for the previous edition: “Contains something for everyone involved in lubricant technology” – Chemistry & Industry This completely revised third edition incorporates the latest data available and reflects the knowledge of one of the largest companies active in the business. The authors take into account the interdisciplinary character of the field, considering aspects of engineering, materials science, chemistry, health and safety. The result is a volume providing chemists and engineers with a clear interdisciplinary introduction and guide to all major lubricant applications, focusing not only on the various products but also on specific application engineering criteria. A classic reference work, completely revised and updated (approximately 35% new material) focusing on sustainability and the latest developments, technologies and processes of this multi billion dollar business Provides chemists and engineers with a clear interdisciplinary introduction and guide to all major lubricant applications, looking not only at the various products but also at specific application engineering criteria All chapters are updated in terms of environmental and operational safety. New guidelines, such as REACH, recycling alternatives and biodegradable base oils are introduced Discusses the integration of micro- and nano-tribology and lubrication systems Reflects the knowledge of Fuchs Petrolub SE, one of the largest companies active in the lubrication business 2 Volumes wileyonlinelibrary.com/ref/lubricants